Is easter tree profitable to sell on Amazon United Kingdom?

The niche generates £20K/yr across 7 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -98.6%. Flapen's verdict: Skip it (34/100).

How competitive is the easter tree niche?

7 brands and 10 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in easter tree?

Top complaints mined from reviews: Quality-Overall, Charging, Material Quality. The return rate is 2.3%.

When does demand for easter tree peak?

Demand peaks in Feb–Mar–Apr; the busiest month runs 124.4× the quietest.

What does it cost to enter the easter tree niche?

Listings span £8.72–£23.99; the average listing price is £11.98 (sweet spot $15–$100). The average incumbent carries 244 reviews — the moat a new listing must climb.

easter tree

Skip it

Soft demand (-98.6% this quarter) — this niche doesn't clear our bar today.

Review moat

Great244.43

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Good£8.72–£23.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£11.98

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Competition

Bad80%

top-5 click share — a locked-up shelf

Market size

Bad£20K

£20K/yr · 110K searches

Growth

Bad-98.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, easter tree is a £20K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 34/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

easter tree market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £36K–£48K; units × avg price
Conversion rate: 1.5%
Avg BSR: #426
Page quality: 0%
Prime: 86%
Sponsored: 71%
Out of stock: 14.1%
Avg brand age: 30 months
Avg seller age: 215 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Vanthylit26%
PaulStore17%
REDSTAR14%
Tel Charme *12%
AUXHCYL11%
Panlaolao10%
Open — no brand owns it (1 brand, 9%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -98.6% search growth over the last 90 days.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 124.4×

Open Trend

Top easter tree search terms

easter tree80K/yr -99.1%1.2% conv.
easter egg tree11K/yr -96.3%1.4% conv.
easter tree with lights11K/yr -97.0%0.0% conv.
easter trees8K/yr -98.6%0.0% conv.

All search terms

Top easter tree products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vanthylit White Twig Christmas Tree with Lights 2FT Tabletop Birch Tree with 24 Warm White LEDs Battery Operated LED Birch Tree for Home Party Wedding Easter Christmas Decoration

Vanthylit£8.724.5★1,445 rev

Easter White Twig Birch Table Tree 59cm For Hanging Decorations

PaulStore£10.783.4★23 rev

REDSTAR White Easter Tree with Lights and Hanging Easter Egg Decorations - Micro USB or Battery Operated 60cm Tabletop White Twig Tree with Lights and Hanging Egg Decorations

REDSTAR£9.803.9★30 rev

Easter Decorations Easter Egg Tree for Home Decor Lighted Tabletop Tree with 24 Multicolor Painted Eggs Artificial Tree Decor for Spring Party Bedroom Classrooms

Tel Charme *£9.324.0★1 rev

AUXHCYL Easter Twig Tree with LED Lights - Battery/USB Powered Timer Function 60cm Table Decorations with Various Eggs Home Gifts (24 LEDs 18 Eggs)

AUXHCYL£9.974.1★116 rev

Newest

by launch date

REDSTAR White Easter Tree with Lights and Hanging Easter Egg Decorations - Micro USB or Battery Operated 60cm Tabletop White Twig Tree with Lights and Hanging Egg Decorations

REDSTAR£9.8030 rev

5mo ago

Easter Decorations Easter Egg Tree for Home Decor Lighted Tabletop Tree with 24 Multicolor Painted Eggs Artificial Tree Decor for Spring Party Bedroom Classrooms

Tel Charme *£9.321 rev

6mo ago

JOYIN Easter Table Tree with Lights 60cm White Tree Decorations with 10 Various Eggs Twig Lights for Easter Egg Decorations Home Gifts

JOYIN£11.2922 rev

9mo ago

Easter White Twig Birch Table Tree 59cm For Hanging Decorations

PaulStore£10.7823 rev

2y ago

Panlaolao 33 Inch White Easter Tree Centerpiece - Spring Wedding Table Decor with Manzanita Branches for Easter Birthdays Reusable Holiday Display with Easy Assembly Party Decoration

Panlaolao£23.9974 rev

2y ago

What buyers say about easter tree

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Great value”

Brightness/Shine/Glow17%

“Very bright lights”

Quality-Overall11%

“well made and arrived quickly and on time”

Assembly/Installation8%

“very easy to assemble”

Advertised Vs Actual Product5%

“was exactly as described”

Strength5%

“Lovely and quite solid”

Ease Of Use4%

“It is so simple and pretty and just makes me happy”

Color3%

“🎨 Colour: White tree with multicoloured eggs”

Size-Overall3%

“Size”

Design-Overall3%

“Simple, pretty, and perfect if you want your space to feel spring-ready”

What buyers complain about

Quality-Overall37%

“The tree is of very poor quality”

Charging8%

“it dosent charge with usb so basically not worth the money”

Material Quality6%

“Cheap lightweight plastic item”

Durability4%

“it has broken already”

Strength4%

“Very flimsy”

Advertised Vs Actual Product4%

“Sadly it doesnt look as it does in the photos”

Touch/Button Controls4%

“The button could be more subtle”

Instructions/User Manual/Troubleshooting4%

“Plus no instructions very disappointed”

Functionality-Overall4%

“Lights do not work”

Value For Money3%

“not worth the price at all”

Top return reasons

Quality-Overall28%

Size-Overall12%

Advertised Vs Actual Product8%

Functionality-Overall7%

Material Quality6%

Strength4%

Value For Money4%

Defective Material/Parts4%

Brightness/Shine/Glow3%

Charging3%

Common questions

Is easter tree profitable to sell on Amazon United Kingdom?: The niche generates £20K/yr across 7 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -98.6%. Flapen's verdict: Skip it (34/100).
How competitive is the easter tree niche?: 7 brands and 10 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in easter tree?: Top complaints mined from reviews: Quality-Overall, Charging, Material Quality. The return rate is 2.3%.
When does demand for easter tree peak?: Demand peaks in Feb–Mar–Apr; the busiest month runs 124.4× the quietest.
What does it cost to enter the easter tree niche?: Listings span £8.72–£23.99; the average listing price is £11.98 (sweet spot $15–$100). The average incumbent carries 244 reviews — the moat a new listing must climb.