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Easter Tree

Fail

Demand is soft, at -98.6% this quarter, so Easter Tree is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£20K/yr110K searches / yr
90-day growth
-98.6%search demand this quarter
Competition
80%top-5 click share · 7 brands · 10 sellers

Flapen Score

Easter Tree against its category

The dotted line is the Home & Garden average. Past it, Easter Tree is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Tree market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easter Tree 110K times last year and spent an estimated £20K. The top 5 brands take 80% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -98.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-98.6%
Conversion, latest week
1.5%
Market size, estimated
£20Ka year
Peak month
March124.4× the quietest month
Top search term
easter tree80K searches a year

02 · Price

A sale here is worth £11.98.

Listings sell for £11.98 on average, from £8.72 to £23.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.98 that is £1K to £3K a year per listing.

Average price
£11.98under the $15 to $100 sweet spot
Price range
£8.72–£23.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #426 within Seasonal Décor. It carries 244 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
14.1%
Average rank
#426in Seasonal Décor
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
244per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Easter Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

10

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

9%

  • Vanthylit26%
  • PaulStore17%
  • REDSTAR14%
  • Tel Charme *12%
  • AUXHCYL11%
  • Panlaolao10%
  • Open — no brand owns it (1 brand, 9%)

Demand

Easter Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 124.4×

Search terms

Top Easter Tree search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easter tree80K/yr
  • easter egg tree11K/yr
  • easter tree with lights11K/yr
  • easter trees8K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Tree

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall37%−0.21

The tree is of very poor quality

Cheap Looking Product

Poor quality

Charging8%−0.06

it dosent charge with usb so basically not worth the money

faulty charger port

Material Quality6%−0.04

Cheap lightweight plastic item

Its a piece of plastic

Durability4%−0.03

it has broken already

Strength4%

Very flimsy

Love

Value For Money26%+1.91

Great value

Good value

the price was really reasonable

Brightness/Shine/Glow17%+1.10

Very bright lights

It is bright

Lights up nicely

Quality-Overall11%−0.21

well made and arrived quickly and on time

Great Quality

Nice quality tree

Assembly/Installation8%+0.54

very easy to assemble

Easy assembly, bright lights perfect

is so easy to assemble

Advertised Vs Actual Product5%

was exactly as described

Exactly what I wanted

True to picture very satisfied

Return

2.3% Return rate 26% Fixable by listing

Quality-Overall28%▅██▆▁▆

The tree is of very poor quality

Cheap Looking Product

Poor quality

Size-Overall12%▄▇▄▄▁█
Advertised Vs Actual Product8%▅▄▂▄▁█

Sadly it doesnt look as it does in the photos

Functionality-Overall7%▂▁▁▂█▁

Lights do not work

Material Quality6%▁▁█▅▁▁

Cheap lightweight plastic item

Its a piece of plastic

FAQ

Common Easter Tree questions

Answered from the same tracked data.