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Easter Decorations

Fail

Demand is soft, at -99.4% this quarter, so Easter Decorations is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£56K/yr1.2M searches / yr
90-day growth
-99.4%search demand this quarter
Competition
51%top-5 click share · 17 brands · 24 sellers

Flapen Score

Easter Decorations against its category

The dotted line is the Home & Garden average. Past it, Easter Decorations is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easter Decorations 1.2M times last year and spent an estimated £56K. The top 5 brands take 47% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -99.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-99.4%
Conversion, latest week
0.5%
Market size, estimated
£56Ka year
Peak month
April484.5× the quietest month
Top search term
easter decorations769K searches a year

02 · Price

A sale here is worth £8.40.

Listings sell for £8.40 on average, from £4.26 to £18.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £8.40 that is £840 to £2K a year per listing.

Average price
£8.40under the $15 to $100 sweet spot
Price range
£4.26–£18.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
100–250
Revenue per listing a year
£840–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #1,803 within Party Supplies. It carries 106 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
18.4%
Average rank
#1,803in Party Supplies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
106per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Easter Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

17 falling

Sellers

24

Top-5 brand share

47%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

47%

  • YLAB15%
  • EASY JOY9%
  • Plipdhy8%
  • Itsy Bitsy Party Co8%
  • ASTNIC7%
  • SUNBEAUTY6%

Demand

Easter Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 484.5×

Search terms

Top Easter Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easter decorations769K/yr
  • spring decorations51K/yr
  • easter decoration16K/yr
  • easter tree decorations34K/yr
  • easter party decorations7K/yr
  • easter hanging decorations10K/yr
  • easter decorations indoor85K/yr
  • easter table decorations73K/yr
  • easter egg decorations30K/yr
  • easter ornaments19K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.07

The boxes they arrive in are too small

Very small

Wow these are absolutely massive

Quality-Overall12%+0.70

Poor quality

It is a kind of strange combination of good and bad quality

But I feel the full price would be too high for the quality

Advertised Vs Actual Product9%−0.09

I should have read the description a bit closer rather than look at the picture

Totally misleading from the description

Nothing what it looks like in the picture

Material Quality6%−0.07

I can't find any reference to the material used

Its a piece of plastic

the material is essentially very thin, flat plastic

Value For Money5%+0.38

Not impressed for the price

Definitely not worth the money

Way over priced

Love

Quality-Overall20%+0.70

Good quality card

The quality is strong

Good quality

Color19%+1.57

vibrant colours

Lovely colours

beautiful colours

Value For Money14%+0.38

worth it

Good value

Good VALUE for money

Brightness/Shine/Glow6%+0.64

They shine beautifully bright

Lovely lights

bright without looking harsh

Design-Overall5%−0.01

Perfect for decorating the house for the occasion

Some of the decor is cute

Well made

Return

0.9% Return rate 46% Fixable by listing

Quality-Overall25%▃▃▆▆█▅

Poor quality

It is a kind of strange combination of good and bad quality

But I feel the full price would be too high for the quality

Size-Overall17%▁▅█▅▅▆

The boxes they arrive in are too small

Very small

Wow these are absolutely massive

Advertised Vs Actual Product12%▇█▃▃▃▃

I should have read the description a bit closer rather than look at the picture

Totally misleading from the description

Nothing what it looks like in the picture

Color12%▆▄▂▄█▆
Material Quality8%█▆▃▅▁▄

I can't find any reference to the material used

Its a piece of plastic

the material is essentially very thin, flat plastic

FAQ

Common Easter Decorations questions

Answered from the same tracked data.