easter decorations
Skip itSoft demand (-99.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great106.05avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.40avg listing price — sweet spot $15–$100
Price range
Bad£4.26–£18.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£56K£56K/yr · 1.2M searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-99.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, easter decorations is a £56K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
easter decorations market data
- Units sold / yr
- 30K–40K
- avg 100–250/product
- Revenue / yr
- £252K–£336K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,803
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 18.4%
- Avg brand age
- 20 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
24
Top-5 brand share
47%
Top 20: 100%
Top-5 click share
51%
Top 20: 100%
Open market
47%
- YLAB15%
- EASY JOY9%
- Plipdhy8%
- Itsy Bitsy Party Co8%
- ASTNIC7%
- SUNBEAUTY6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -99.4% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 484.5×
Top easter decorations search terms
- easter decorations769K/yr
- spring decorations51K/yr
- easter decoration16K/yr
- easter tree decorations34K/yr
- easter party decorations7K/yr
- easter hanging decorations10K/yr
- easter decorations indoor85K/yr
- easter table decorations73K/yr
- easter egg decorations30K/yr
- easter ornaments19K/yr
Top easter decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Easter Bunny Bunting Banner 2M Pre-Threaded Double-Sided Garland | Adorable Bunny-Shaped Bunting with Fluffy White Pom-Pom Tails | Easter Decorations for Egg Hunts Parties & Home Décor
YLAB£4.264.3★55 rev
3 Pcs 180cm Pink Artificial Silk Cherry Blossom Garland Vines Hanging Vine Garland Artificial Flowers Fake Floral garland for Outdoor Indoor Wedding Wall Badroom Ceremony Home Wedding Decoration
Plipdhy£6.934.2★153 rev
Premium Reusable Easter Decorations - Easter Banner Easter Bunting Paper Easter Decorations Home - Easter Egg Hunt Decorations Easter Tree Decorations Easter Table Decorations - Spring Decorations
Itsy Bitsy Party Co£10.874.2★184 rev
ASTNIC 2 Pack 5.68FT Artificial Eucalyptus Flower Garland with 3D Butterfly Fake Hanging Plants Floral Vines Greenery Daisy Eucalyptus Garland for Wedding Backdrop Arch Wall Party Table Runner Decor
ASTNIC£14.554.1★95 rev
SUNBEAUTY 12Pcs Daisy Paper Flower Pom Poms 14 Large Tissue Flower Spring Pink Fans Decorations for Wall Backdrop Baby Shower Garden Wedding Tea Party Decor
SUNBEAUTY£10.154.5★166 rev
Newest
by launch date
Six Easter Baubles with Honeycomb Design Easter Decorations Easter Tree Decorations and Easters Bunny Decorations Easters Hanging Decorations for Party Celebrations
Gubilacrum£4.791 rev
24 Pcs Easter Egg Decorations Plastic Hanging Easter Eggs for Tree Indoor & Outdoor Spring Decor Colorful DIY Craft Easter Ornaments for Party School Office Home Décor & Easter Gift Ideas
LUKA HERO£4.792 rev
Apparlxer Easter Decorations Set 13Pcs Easter Table Decorations Standee Ornaments Include HappyEaster Bunny Pattern and Rabbit Egg Clip for Spring Home Office Decor
Apparlxer£7.960 rev
Flower Leaves Banner Paper Flower Garland for Spring Summer Garden Decor Wildflower Backdrop Decorations for Weddings Birthdays Baby Showers Indoor and Outdoor Events
TIHNY£7.610 rev
EASY JOY 11 Pcs Felt Flowers Decorations Daisy Felt Centerpieces Handcrafted Wildflower Centrepieces with Wooden Base Pastel Flower Table Decorations for Birthday Baby Shower Spring Garden Home Decor
EASY JOY£11.7312 rev
Trending
90-day click momentum24 Pcs Easter Egg Decorations Plastic Hanging Easter Eggs for Tree Indoor & Outdoor Spring Decor Colorful DIY Craft Easter Ornaments for Party School Office Home Décor & Easter Gift Ideas
LUKA HERO£4.794.5★
Flower Leaves Banner Paper Flower Garland for Spring Summer Garden Decor Wildflower Backdrop Decorations for Weddings Birthdays Baby Showers Indoor and Outdoor Events
TIHNY£7.610.0★
EASY JOY 11 Pcs Felt Flowers Decorations Daisy Felt Centerpieces Handcrafted Wildflower Centrepieces with Wooden Base Pastel Flower Table Decorations for Birthday Baby Shower Spring Garden Home Decor
EASY JOY£11.735.0★
3 Pcs 180cm Pink Artificial Silk Cherry Blossom Garland Vines Hanging Vine Garland Artificial Flowers Fake Floral garland for Outdoor Indoor Wedding Wall Badroom Ceremony Home Wedding Decoration
Plipdhy£6.934.2★
SUNBEAUTY 12Pcs Daisy Paper Flower Pom Poms 14 Large Tissue Flower Spring Pink Fans Decorations for Wall Backdrop Baby Shower Garden Wedding Tea Party Decor
SUNBEAUTY£10.154.5★
What buyers say about easter decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality card”
“vibrant colours”
“worth it”
“They shine beautifully bright”
“Perfect for decorating the house for the occasion”
“Lovely reusable decor”
“Easy to use”
“They assemble in seconds as shown”
“Exactly what she wanted”
“Beautiful handmade flower display”
What buyers complain about
“The boxes they arrive in are too small”
“Poor quality”
“I should have read the description a bit closer rather than look at the picture”
“I can't find any reference to the material used”
“Not impressed for the price”
“They smell really awful”
“the card was a little flimsy”
“I have only used one as they are much thicker than I expected”
“It needed a lot of reshaping”
“Cheap and breaks easily”
Top return reasons
Common questions
- Is easter decorations profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 19 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -99.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the easter decorations niche?
- 17 brands and 24 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in easter decorations?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.9%.
- When does demand for easter decorations peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 484.5× the quietest.
- What does it cost to enter the easter decorations niche?
- Listings span £4.26–£18.22; the average listing price is £8.40 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.