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Easter Decorations

Fail

Demand is soft, at -99.4% this quarter, so Easter Decorations is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£56K/yr1.2M searches / yr
90-day growth
-99.4%search demand this quarter
Competition
51%top-5 click share · 17 brands · 24 sellers

Flapen Score

Easter Decorations against its category

The dotted line is the Home & Garden average. Past it, Easter Decorations is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easter Decorations 1.2M times last year and spent an estimated £56K. The top 5 brands take 47% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -99.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-99.4%
Conversion, latest week
0.5%
Market size, estimated
£56Ka year
Peak month
April484.5× the quietest month
Top search term
easter decorations769K searches a year

02 · Price

A sale here is worth £8.40.

Listings sell for £8.40 on average, from £4.26 to £18.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £8.40 that is £840 to £2K a year per listing.

Average price
£8.40under the $15 to $100 sweet spot
Price range
£4.26–£18.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
100–250
Revenue per listing a year
£840–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #1,803 within Party Supplies. It carries 106 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
18.4%
Average rank
#1,803in Party Supplies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
106per listing
Listings tracked
19

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Easter Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

17 falling

Sellers

24

Est. top-5 brand share

47%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 100%

Open market

47%

  • YLAB15%
  • EASY JOY9%
  • Plipdhy8%
  • Itsy Bitsy Party Co8%
  • ASTNIC7%
  • SUNBEAUTY6%

Demand

Easter Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 484.5×

Search terms

Top Easter Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • easter decorations769K/yr
  • spring decorations51K/yr
  • easter decoration16K/yr
  • easter tree decorations34K/yr
  • easter party decorations7K/yr
  • easter hanging decorations10K/yr
  • easter decorations indoor85K/yr
  • easter table decorations73K/yr
  • easter egg decorations30K/yr
  • easter ornaments19K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Decorations

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
0.9%of orders come back
“The boxes they arrive in are too small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Easter Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data