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Easter Chicks for Craft

Fail

Demand is soft, at -98.4% this quarter, so Easter Chicks for Craft is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£13K/yr31K searches / yr
90-day growth
-98.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 17 sellers

Flapen Score

Easter Chicks for Craft against its category

The dotted line is the Home & Garden average. Past it, Easter Chicks for Craft is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Chicks for Craft market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easter Chicks for Craft 31K times last year and spent an estimated £13K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -98.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-98.4%
Conversion, latest week
8.3%
Market size, estimated
£13Ka year
Top search term
mini chicks6K searches a year

02 · Price

A sale here is worth £4.95.

Listings sell for £4.95 on average, from £3.60 to £6.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £4.95 that is £0 to £495 a year per listing.

Average price
£4.95under the $15 to $100 sweet spot
Price range
£3.60–£6.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£495
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.3% of listings are out of stock. The average listing ranks #46 within Seasonal Décor. It carries 127 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
27.3%
Average rank
#46in Seasonal Décor
Average rating
3.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
127per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Easter Chicks for Craft products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£5K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • REDSTAR34%
  • Harlequin29%
  • HENBRANDT22%
  • Bright Ideas15%

Demand

Easter Chicks for Craft search demand

Weekly searches over the year. Pick a range.

700500Prime Day '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Easter Chicks for Craft search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini chicks6K/yr
  • little chicks3K/yr
  • easter chicks for craft11K/yr
  • mini easter chicks3K/yr
  • easter chick decorations3K/yr
  • easter chicks and bunnies7K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Chicks for Craft

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall42%−0.43

not fit for purpose

Very small

Easter chick's little smaller than I thought well made

Advertised Vs Actual Product19%−0.04

Totally misleading from the description

Not as advertised

nothing like the photo

Quality-Overall12%−0.16

Feels a bit cheap

Badly made

Rubbish

Value For Money12%−0.11

Poor value for the money xxx

Definitely not worth the money

Way over priced

Strength8%−0.11

half were headless within minutes - very flimsy

Love

Value For Money40%−0.11

Ok value for money

okay for price

Worth buying

Durability20%+3.30

They stayed on very well

Efficiency10%+1.60

Efficient

Advertised Vs Actual Product10%−0.04

does the job

Return

0.1% Return rate 59% Fixable by listing

Size-Overall58%▁█▅▅▁▁

not fit for purpose

Very small

Easter chick's little smaller than I thought well made

Quality-Overall15%▁▁█▃▁▁

Feels a bit cheap

Badly made

Rubbish

Defective Material/Parts9%▁▁█▅▁▁
Value For Money7%▁▁▃█▁▁

Poor value for the money xxx

Definitely not worth the money

Way over priced

Material Quality2%▁▁█▁▁▁

FAQ

Common Easter Chicks for Craft questions

Answered from the same tracked data.