Easter Bonnet
FailDemand is soft, at -99.5% this quarter, so Easter Bonnet is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £147K/yr634K searches / yr
- 90-day growth
- -99.5%search demand this quarter
- Competition
- 68%top-5 click share · 11 brands · 15 sellers
Flapen Score
Easter Bonnet against its category
The dotted line is the Home & Garden average. Past it, Easter Bonnet is stronger. Inside it, weaker.
Market
The Easter Bonnet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Easter Bonnet 634K times last year and spent an estimated £147K. The top 5 brands take 72% of clicks. Demand peaks in Mar–Apr. Flapen scores it 44 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 634K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -99.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.
- Searches, last 12 months
- 634K
- Growth, 90 days vs prior 90
- -99.5%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £147Ka year
- Peak month
- March802.8× the quietest month
- Top search term
- easter bonnet145K searches a year
02 · Price
A sale here is worth £7.89.
Listings sell for £7.89 on average, from £3.36 to £12.43. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £7.89 that is £2K to £4K a year per listing.
- Average price
- £7.89under the $15 to $100 sweet spot
- Price range
- £3.36–£12.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #446 within Party Supplies. It carries 27 reviews at 3.83 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 100%
- Out of stock, average day
- 17.7%
- Average rank
- #446in Party Supplies
- Average rating
- 3.83 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 27per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Easter Bonnet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AKEDE Easter Bonnet Decorations - Straw Hat Yellow Chicks Easter Bonnet Grass Glitter Eggs Feathers Embellishments - Purple
- Price
- £8.07
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 1y ago

YLAB 2x Easter Bonnets Boys & Girls | Easter Hats for Kids | 1x Blue & 1x Yellow | Ideal for Bonnet Parade & Crafting Fun
- Price
- £8.69
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 1y ago

Easter Bonnet Kit Hat for Boys Girls Kids Gifts Handmade DIY Decorations Make Your Own Hat for Easter Egg Hunt Activity with Craft Set Chicks Bunny Carrots Eggs Nests Grass Butterfly Cartoon Cap
- Price
- £6.11
- Rating
- 4.0/5
- Reviews
- 85
- Age
- 1y ago

MUNSKT Easter Bonnet Kit Easter Make Your Own Hat Craft Set with Chick Bunny Carrot Rabbit Ears Nest Grass Flower for Easter Egg Hunt Activity
- Price
- £7.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Kukigo Easter Bonnet Kit DIY Easter Hat for Kids Boys Girls Gifts Easter Handmade DIY Hat Easter Cartoon Cap Easter Bonnet Hat for Childrens Easter Craft Supplies Decorations (Color 1)
- Price
- £12.43
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 1y ago
Trending
90-day click momentum
MUNSKT Easter Bonnet Kit Easter Make Your Own Hat Craft Set with Chick Bunny Carrot Rabbit Ears Nest Grass Flower for Easter Egg Hunt Activity
- Price
- £7.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Beulahziba Mart Easter Bonnet Kit for Girls - Make Your Own Easter Bonnet Hat with Complete Decorations Kit - Arts and Crafts Easter Hat Making Kit Gifts for Kids
- Price
- £8.06
- Rating
- 2.2/5
- Reviews
- 13
- Age
- 5mo ago

AKEDE easter bonnet decorations - Easter bonnet accessories chicks and bunnies Glitter Eggs Daisy Grass Carrots - 17 Piece Kids for Make Your Own hat Crafts
- Price
- £6.02
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 2y ago

AKEDE Easter Bonnet Decorations - Straw Hat Yellow Chicks Easter Bonnet Grass Glitter Eggs Feathers Embellishments - Purple
- Price
- £8.07
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 1y ago

Cuercary Easter Bonnet Kit Bonnet Decorations for Easter Family DIY Activity Hat Bag Decoration Set Accessories with Bunny Ear Chicks Flowers Carrots(Blue)
- Price
- £10.30
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 6mo ago
Newest
by launch date
Beulahziba Mart Easter Bonnet Kit for Girls - Make Your Own Easter Bonnet Hat with Complete Decorations Kit - Arts and Crafts Easter Hat Making Kit Gifts for Kids
- Price
- £8.06
- Rating
- 2.2/5
- Reviews
- 13
- Age
- 5mo ago

Cuercary Easter Bonnet Kit Bonnet Decorations for Easter Family DIY Activity Hat Bag Decoration Set Accessories with Bunny Ear Chicks Flowers Carrots(Blue)
- Price
- £10.30
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 6mo ago

MUNSKT Easter Bonnet Kit Easter Make Your Own Hat Craft Set with Chick Bunny Carrot Rabbit Ears Nest Grass Flower for Easter Egg Hunt Activity
- Price
- £7.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

GegXcn Easter Bonnet Craft Kit DIY Easter Hat Making Supplies for Creative Activities Decorative Pink Bonnet for School Parades and Holiday Celebrations All-in-One Hat Craft Set
- Price
- £7.66
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 7mo ago

VIMAZ Make Your Own Bonnet Hat Craft Set with Bunny Rabbit Chick Colorful Eggs Flowers Grass for Easter Hat Decoration Easter Bonnet DIY Activity (Pink)
- Price
- £8.27
- Rating
- 3.2/5
- Reviews
- 17
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
15
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
21%
- AKEDE22%
- YLAB17%
- AeLion15%
- MUNSKT9%
- Kukigo9%
- VIMAZ7%
Demand
Easter Bonnet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 802.8×
Search terms
Top Easter Bonnet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- easter bonnet145K/yr
- easter bonnet kit219K/yr
- easter bonnet decorations83K/yr
- easter hat26K/yr
- easter bonnet hats15K/yr
- easter bonnet for boys27K/yr
- easter bonnets10K/yr
- easter bonnet hat12K/yr
- easter hat decorations13K/yr
- easter bonnet for kids6K/yr
Reviews and returns
What reviews say buyers love and hate about Easter Bonnet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The glue provided does not work
messy with glue
Thought they were sticky
Rubbish sizing
Too small
Not 1 size fits all
the product was quite misleading compared to the pictures shown
Misleading product and disappointing
Misleading advertising
Poor quality, sizes dont align to form a hat
Extremely poor quality
Its not premium quality
There are cheaper ones out there
Not worth the money
Over priced
Love
Good quality
The quality is strong
Everything was well made
Great fun
its really fun for the children to put together
keeps kids busy
well worth it
Excellent value for money
Good value
it's very easy to use
Easy to decorate
super easy to make
haven't tired to put together yet
really enjoyable to put all the bits together with the kids
its really fun for the children to put together
Return
0.0% Return rate 54% Fixable by listing
Rubbish sizing
Too small
Not 1 size fits all
Poor quality, sizes dont align to form a hat
Extremely poor quality
Its not premium quality
the product was quite misleading compared to the pictures shown
Misleading product and disappointing
Misleading advertising
There are cheaper ones out there
Not worth the money
Over priced
The glue provided does not work
messy with glue
Thought they were sticky
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Easter Bonnet questions
Answered from the same tracked data.









