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Easter Basket

Fail

Demand is soft, at -99.1% this quarter, so Easter Basket is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£44K/yr504K searches / yr
90-day growth
-99.1%search demand this quarter
Competition
65%top-5 click share · 8 brands · 14 sellers

Flapen Score

Easter Basket against its category

The dotted line is the Home & Garden average. Past it, Easter Basket is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Basket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easter Basket 504K times last year and spent an estimated £44K. The top 5 brands take 91% of clicks. Demand peaks in Mar–Apr. Flapen scores it 30 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 504K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -99.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
504K
Growth, 90 days vs prior 90
-99.1%
Conversion, latest week
1.0%
Market size, estimated
£44Ka year
Peak month
April227.5× the quietest month
Top search term
easter basket241K searches a year

02 · Price

A sale here is worth £8.48.

Listings sell for £8.48 on average, from £3.45 to £17.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £8.48 that is £0 to £848 a year per listing.

Average price
£8.48under the $15 to $100 sweet spot
Price range
£3.45–£17.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
£0–£848
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #391 within Shopping Bags & Baskets. It carries 764 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
64%
Out of stock, average day
25.5%
Average rank
#391in Shopping Bags & Baskets
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
764per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Easter Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

14

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

6%

  • corgi butt31%
  • Wickerfield28%
  • woodluv17%
  • Talking Tables10%
  • XIAOMIANYANG4%
  • Lyellfe4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Easter Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 227.5×

Search terms

Top Easter Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easter basket241K/yr
  • easter baskets59K/yr
  • easter baskets for kids68K/yr
  • easter egg basket22K/yr
  • bunny basket4K/yr
  • easter egg hunt baskets19K/yr
  • easter egg hunt basket15K/yr
  • basket easter4K/yr
  • small easter baskets6K/yr
  • baskets for easter eggs5K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Basket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%−0.35

Small size

Size inaccurate

Rather large

Quality-Overall21%−0.01

Very cheap looking

Poor quality

Quality not good

Shape/Style8%−0.10

Needs a card base inside as doesnt hold shape well for mini eggs

Strength8%0.00

not strong

very delicate and coarse to touch

Value For Money4%+1.34

definitely not worth the money

Love

Quality-Overall28%−0.01

Good quality

Great bags good quality

Good quality basket

Value For Money12%+1.34

Excellent value

I thought the cost was very good

Im pleased at the reasonable price

Size-Overall10%−0.35

Perfect size

I was able to fit a good sized Easter egg

Perfect size, as described

Color8%−0.04

Colourful well made

These Easter bags are great lovely colours

The colours are bright and cheerful, making it instantly festive and perfect for the season

Strength7%0.00

surprisingly sturdy

Lovely strong bags

Effective

Return

0.7% Return rate 93% Fixable by listing

Size-Overall90%█▇▇▇█▇

Small size

Size inaccurate

Rather large

Quality-Overall4%▁▁█▇▂▅

Very cheap looking

Poor quality

Quality not good

Defective Material/Parts1%▁▆▆█▁▂
Advertised Vs Actual Product1%▁█▂▃▃▂
Wood Quality1%▁█▁▁▄▁

FAQ

Common Easter Basket questions

Answered from the same tracked data.