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Easter Balloons

Fail

Demand is soft, at -98.7% this quarter, so Easter Balloons is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£17K/yr141K searches / yr
90-day growth
-98.7%search demand this quarter
Competition
84%top-5 click share · 8 brands · 16 sellers

Flapen Score

Easter Balloons against its category

The dotted line is the Home & Garden average. Past it, Easter Balloons is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easter Balloons 141K times last year and spent an estimated £17K. The top 5 brands take 84% of clicks. Demand peaks in Mar–Apr. Flapen scores it 30 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -98.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-98.7%
Conversion, latest week
3.3%
Market size, estimated
£17Ka year
Peak month
April144.7× the quietest month
Top search term
bunny balloons12K searches a year

02 · Price

A sale here is worth £3.77.

Listings sell for £3.77 on average, from £2.47 to £6.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £3.77 that is £0 to £377 a year per listing.

Average price
£3.77under the $15 to $100 sweet spot
Price range
£2.47–£6.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£377
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 51.5% of listings are out of stock. The average listing ranks #2,906 within Party Supplies. It carries 9 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
88%
Out of stock, average day
51.5%
Average rank
#2,906in Party Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
9per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
18 months

Products

Top Easter Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 rising

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

9%

  • JFGDVW38%
  • Finypa16%
  • PartyDeco13%
  • JITFLG10%
  • Inevitable Party8%
  • CUWERFO7%
  • Open — no brand owns it (2 brands, 9%)

Demand

Easter Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 144.7×

Search terms

Top Easter Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bunny balloons12K/yr
  • bunny balloon6K/yr
  • easter balloons82K/yr
  • easter bunny balloon5K/yr
  • easter balloon18K/yr
  • easter bunny balloons10K/yr
  • easter foil balloons6K/yr
  • easter ballons2K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall100%−0.52

So much bigger than I thought

Love

Quality-Overall42%+2.71

so no real complaints

Great quality

Value For Money25%+0.77

I think these are fairly priced

I think they are great value at the current price. as I write this review

Weight Light17%+1.42

lightweight

Fun/Entertainment Experience8%−0.10

and engaging, and they are large enough to be impactful

Design-Overall8%−0.10

The bunny design is super cute and engaging, and they are large enough to be impactful

Return

0.3% Return rate 0% Fixable by listing

Quality-Overall50%▁▁▁█▁▁
Functionality-Overall50%▁▁█▁▁▁

FAQ

Common Easter Balloons questions

Answered from the same tracked data.