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Easter Balloons

Fail

Demand is soft, at -98.7% this quarter, so Easter Balloons is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£17K/yr141K searches / yr
90-day growth
-98.7%search demand this quarter
Competition
84%top-5 click share · 8 brands · 16 sellers

Flapen Score

Easter Balloons against its category

The dotted line is the Home & Garden average. Past it, Easter Balloons is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easter Balloons 141K times last year and spent an estimated £17K. The top 5 brands take 84% of clicks. Demand peaks in Mar–Apr. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -98.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-98.7%
Conversion, latest week
3.3%
Market size, estimated
£17Ka year
Peak month
April144.7× the quietest month
Top search term
bunny balloons12K searches a year

02 · Price

A sale here is worth £3.77.

Listings sell for £3.77 on average, from £2.47 to £6.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £3.77 that is £0 to £377 a year per listing.

Average price
£3.77under the $15 to $100 sweet spot
Price range
£2.47–£6.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£377
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 51.5% of listings are out of stock. The average listing ranks #2,906 within Party Supplies. It carries 9 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
88%
Out of stock, average day
51.5%
Average rank
#2,906in Party Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
9per listing
Listings tracked
8

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
18 months

Products

Top Easter Balloons products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 rising

Sellers

16

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

9%

  • JFGDVW38%
  • Finypa16%
  • PartyDeco13%
  • JITFLG10%
  • Inevitable Party8%
  • CUWERFO7%
  • Open — no brand owns it (2 brands, 9%)

Demand

Easter Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 144.7×

Search terms

Top Easter Balloons search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bunny balloons12K/yr
  • bunny balloon6K/yr
  • easter balloons82K/yr
  • easter bunny balloon5K/yr
  • easter balloon18K/yr
  • easter bunny balloons10K/yr
  • easter foil balloons6K/yr
  • easter ballons2K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Balloons

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Size-Overall”
0.3%of orders come back
“So much bigger than I thought”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Easter Balloons questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data