Is easter bags profitable to sell on Amazon United Kingdom?

The niche generates £38K/yr across 3 tracked products. 90-day search growth is -99.5%. Flapen's verdict: Skip it (23/100).

How competitive is the easter bags niche?

3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in easter bags?

Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.5%.

What does it cost to enter the easter bags niche?

Listings span £4.08–£5.81; the average listing price is £4.88 (sweet spot $15–$100). The average incumbent carries 456 reviews — the moat a new listing must climb.

easter bags

Skip it

Soft demand (-99.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great455.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£4.88

avg listing price — sweet spot $15–$100

Market size

Bad£38K

£38K/yr · 429K searches

Growth

Bad-99.5%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.08–£5.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, easter bags is a £38K/yr Amazon United Kingdom market (429K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 23/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

easter bags market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: £98K–£122K; units × avg price
Conversion rate: 1.8%
Avg BSR: #779
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 41.7%
Avg brand age: 26 months
Avg seller age: 224 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

AhfuLife40%
Volsha35%
PaulStore25%

Demand

Weekly Amazon search volume, last 77 weeks — -99.5% search growth over the last 90 days.

Open Trend

Top easter bags search terms

easter gift bags123K/yr -99.6%1.0% conv.
easter bags99K/yr -99.5%0.4% conv.
easter bags for kids33K/yr -98.9%0.0% conv.
easter gift bag34K/yr -99.6%0.0% conv.
easter bag28K/yr -99.6%0.8% conv.
easter gift bags for kids22K/yr -99.7%0.0% conv.
easter egg bags7K/yr -99.0%0.0% conv.
easter egg hunt bags8K/yr -99.0%0.0% conv.
large easter gift bags19K/yr -99.7%0.0% conv.
easter gift bags large13K/yr -99.6%2.0% conv.

All search terms

Top easter bags products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

6Pcs Easter Gift Bags for Kids Easter Bunny Egg Bags Non-Woven Reusable Bag with Handles for Kids Egg Hunt Party Supplies

AhfuLife£4.084.6★484 rev

6 Pack Easter Tote Bags with Handles Non-Woven Reusable Gift Bags for Bunny Easter Egg Hunt Party Favors

Volsha£5.814.6★591 rev

Pack Of 3 Chicks Bunnies Gift Bag Easter Medium/Large - Wrapping Ribbon Gift Tag Present Eggs (Chicks Medium)

PaulStore£4.744.1★292 rev

Newest

by launch date

6Pcs Easter Gift Bags for Kids Easter Bunny Egg Bags Non-Woven Reusable Bag with Handles for Kids Egg Hunt Party Supplies

AhfuLife£4.08484 rev

3y ago

6 Pack Easter Tote Bags with Handles Non-Woven Reusable Gift Bags for Bunny Easter Egg Hunt Party Favors

Volsha£5.81591 rev

4y ago

Pack Of 3 Chicks Bunnies Gift Bag Easter Medium/Large - Wrapping Ribbon Gift Tag Present Eggs (Chicks Medium)

PaulStore£4.74292 rev

5y ago

What buyers say about easter bags

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Outstanding value for money really good quality well happy 5*****”

Quality-Overall23%

“Colourful well made”

Material Quality13%

“has an outer of 100% cotton”

Color13%

“Colourful well made”

Size-Overall10%

“I was able to fit a good sized Easter egg”

Stitch/Finish/Polish7%

“perfectly stitched”

Ease Of Use3%

“still easy for little hands to carry around”

Recycle/Reuse3%

“I also love that its lightweight and reusable, so well definitely be bringing it out again next year”

Strength3%

“surprisingly sturdy”

Weight Light3%

“I also love that its lightweight and reusable, so well definitely be bringing it out again next year”

What buyers complain about

Size-Overall75%

“More like medium than large”

Value For Money13%

“A big expensive”

Advertised Vs Actual Product13%

“Very deceiving”

Top return reasons

Size-Overall85%

Advertised Vs Actual Product5%

Design-Overall3%

Value For Money3%

Compatibility-Overall2%

Quality-Overall2%

Common questions

Is easter bags profitable to sell on Amazon United Kingdom?: The niche generates £38K/yr across 3 tracked products. 90-day search growth is -99.5%. Flapen's verdict: Skip it (23/100).
How competitive is the easter bags niche?: 3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in easter bags?: Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.5%.
What does it cost to enter the easter bags niche?: Listings span £4.08–£5.81; the average listing price is £4.88 (sweet spot $15–$100). The average incumbent carries 456 reviews — the moat a new listing must climb.