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Easter Bags

Fail

Demand is soft, at -99.5% this quarter, so Easter Bags is a Fail.

Flapen Score
23
23 / 100
Ranks 5,715 of 5,777 Home & Garden niches · −28 vs the category median of 51
Market size
£38K/yr429K searches / yr
90-day growth
-99.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Easter Bags against its category

The dotted line is the Home & Garden average. Past it, Easter Bags is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easter Bags 429K times last year and spent an estimated £38K. All 3 brands take every click. Flapen scores it 23 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 429K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -99.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
429K
Growth, 90 days vs prior 90
-99.5%
Conversion, latest week
1.8%
Market size, estimated
£38Ka year
Top search term
easter gift bags123K searches a year

02 · Price

A sale here is worth £4.88.

Listings sell for £4.88 on average, from £4.08 to £5.81. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £4.88 that is £488 to £1K a year per listing.

Average price
£4.88under the $15 to $100 sweet spot
Price range
£4.08–£5.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£488–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 41.7% of listings are out of stock. The average listing ranks #779 within Seasonal Décor. It carries 456 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
41.7%
Average rank
#779in Seasonal Décor
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
456per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Easter Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£11K£15K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • AhfuLife40%
  • Volsha35%
  • PaulStore25%

Demand

Easter Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Black Friday '24Spike '25Holiday '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 618.9× · 10 of 12 months tracked

Search terms

Top Easter Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easter gift bags123K/yr
  • easter bags99K/yr
  • easter bags for kids33K/yr
  • easter gift bag34K/yr
  • easter bag28K/yr
  • easter gift bags for kids22K/yr
  • easter egg bags7K/yr
  • easter egg hunt bags8K/yr
  • large easter gift bags19K/yr
  • easter gift bags large13K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall75%−0.32

More like medium than large

So small

Smaller than thought

Value For Money13%+1.39

A big expensive

Advertised Vs Actual Product13%−0.05

Very deceiving

not as pictured

Love

Value For Money23%+1.39

Outstanding value for money really good quality well happy 5*****

I thought the cost was very good

Im pleased at the reasonable price

Quality-Overall23%+1.24

Colourful well made

Overall, a great quality basket that adds a lovely touch to any Easter celebration

Outstanding quality at a great price

Material Quality13%+0.70

has an outer of 100% cotton

Made of strong material

Sturdy material, good sized bags

Color13%+0.67

Colourful well made

The colours are bright and cheerful, making it instantly festive and perfect for the season

Size-Overall10%−0.32

I was able to fit a good sized Easter egg

The size is just right for kids—big enough for a fun haul during an egg hunt

Return

0.5% Return rate 91% Fixable by listing

Size-Overall85%█▁▇▇▁▁

More like medium than large

So small

Smaller than thought

Advertised Vs Actual Product5%▁▁█▁▁▁

Very deceiving

not as pictured

Design-Overall3%▁▁▃█▁▁
Value For Money3%▁▁█▁▁▁

A big expensive

Compatibility-Overall2%▁▁█▁▁▁

FAQ

Common Easter Bags questions

Answered from the same tracked data.