Skip to content

Easter Bags

Fail

Demand is soft, at -99.5% this quarter, so Easter Bags is a Fail.

Flapen Score
23
23 / 100
Ranks 5,715 of 5,777 Home & Garden niches · −28 vs the category median of 51
Market size
£38K/yr429K searches / yr
90-day growth
-99.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Easter Bags against its category

The dotted line is the Home & Garden average. Past it, Easter Bags is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easter Bags 429K times last year and spent an estimated £38K. All 3 brands take every click. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 429K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -99.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
429K
Growth, 90 days vs prior 90
-99.5%
Conversion, latest week
1.8%
Market size, estimated
£38Ka year
Top search term
easter gift bags123K searches a year

02 · Price

A sale here is worth £4.88.

Listings sell for £4.88 on average, from £4.08 to £5.81. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £4.88 that is £488 to £1K a year per listing.

Average price
£4.88under the $15 to $100 sweet spot
Price range
£4.08–£5.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£488–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 41.7% of listings are out of stock. The average listing ranks #779 within Seasonal Décor. It carries 456 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
41.7%
Average rank
#779in Seasonal Décor
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
456per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Easter Bags products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£11K£15K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

4

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • AhfuLife40%
  • Volsha35%
  • PaulStore25%

Demand

Easter Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Black Friday '24Spike '25Holiday '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 618.9× · 10 of 12 months tracked

Search terms

Top Easter Bags search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • easter gift bags123K/yr
  • easter bags99K/yr
  • easter bags for kids33K/yr
  • easter gift bag34K/yr
  • easter bag28K/yr
  • easter gift bags for kids22K/yr
  • easter egg bags7K/yr
  • easter egg hunt bags8K/yr
  • large easter gift bags19K/yr
  • easter gift bags large13K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Bags

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
75%of negative reviews mention “Size-Overall”
0.5%of orders come back
“More like medium than large”
A buyer, on “Size-Overall”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Easter Bags questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data