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Easel

Maybe

The average product has only 419 reviews. But demand is soft, at +2.7% this quarter, so Easel is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£393K/yr740K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
62%top-5 click share · 16 brands · 21 sellers

Flapen Score

Easel against its category

The dotted line is the Home & Garden average. Past it, Easel is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easel 740K times last year and spent an estimated £393K. The top 5 brands take 68% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 740K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £393K a year.

Searches, last 12 months
740K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
4.5%
Market size, estimated
£393Ka year
Peak month
December1.4× the quietest month
Top search term
easel257K searches a year

02 · Price

A sale here is worth £11.78.

Listings sell for £11.78 on average, from £6.73 to £24.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £11.78 that is £9K to £12K a year per listing.

Average price
£11.78under the $15 to $100 sweet spot
Price range
£6.73–£24.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #27 within Furniture & Accessories. It carries 419 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
70%
Out of stock, average day
14.6%
Average rank
#27in Furniture & Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
419per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Easel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£39K£79K£118K£157K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

21

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

27%

  • Jupitor22%
  • Oypla15%
  • Nicpro12%
  • Eidoct10%
  • Trintion8%
  • BRIEFNESS5%

Demand

Easel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Easel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easel257K/yr
  • easel stand146K/yr
  • easel stand for display39K/yr
  • easel stand for painting41K/yr
  • wooden easel27K/yr
  • easels27K/yr
  • art easel28K/yr
  • artist easel26K/yr
  • easle18K/yr
  • canvas stand20K/yr

Reviews and returns

What reviews say buyers love and hate about Easel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength21%−0.25

Very flimsy

Not sturdy

Bit flimsy

Instructions/User Manual/Troubleshooting8%−0.04

came with no instruction manual

The instructions were a bit confusing

No manual

Assembly/Installation6%+1.44

very tiny instruction for assemble

Hard to assemble

Difficult to put together with bad instructions

Size-Overall6%−0.02

Not fit for purpose

A bit small

Would like it to be slightly taller

Quality-Overall6%+0.47

cheap and cheerful for temporary/short term use

Very poor quality

I found it very frustrating to use and was quite disappointed with the overall stability and quality

Love

Assembly/Installation20%+1.44

easy to build

Easily assembled

Easy assembly

Quality-Overall14%+0.47

Excellent service and excellent product

Good quality easel

Amazing quality

Value For Money14%+0.70

Good value for price

Fair price

good value for money

Strength8%−0.25

Good and sturdy

Good sturdy stand

Sturdy construction

Ease Of Use8%+0.67

Perfect and easy to make

Easy to use

easy to fold up again

Return

2.1% Return rate 29% Fixable by listing

Strength27%▇▆▇█▇▆

Very flimsy

Not sturdy

Bit flimsy

Size-Overall24%█▆▇▇▅█

Not fit for purpose

A bit small

Would like it to be slightly taller

Defective Material/Parts6%▆██▆█▅
Functionality-Overall6%▃▆▅▅█▆
Assembly/Installation6%▆█▅▃▃▅

very tiny instruction for assemble

Hard to assemble

Difficult to put together with bad instructions

FAQ

Common Easel questions

Answered from the same tracked data.