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Earring Hooks

Maybe

Returns run at only 0.4% of orders. But prices span $1.96–$11.92, mostly outside the sweet spot, so Earring Hooks is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£40K/yr80K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
34%top-5 click share · 44 brands · 48 sellers

Flapen Score

Earring Hooks against its category

The dotted line is the Home & Garden average. Past it, Earring Hooks is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Earring Hooks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Earring Hooks 80K times last year and spent an estimated £40K. The top 5 brands take 37% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
9.5%
Market size, estimated
£40Ka year
Peak month
November1.7× the quietest month
Top search term
earring hooks24K searches a year

02 · Price

A sale here is worth £5.19.

Listings sell for £5.19 on average, from £1.96 to £11.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £5.19 that is £519 to £1K a year per listing.

Average price
£5.19under the $15 to $100 sweet spot
Price range
£1.96–£11.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£519–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #492 within Beading & Jewellery-Making. It carries 277 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
98%
Out of stock, average day
5.2%
Average rank
#492in Beading & Jewellery-Making
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
277per listing
Listings tracked
52

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Earring Hooks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 rising

Sellers

48

Top-5 brand share

37%

Top 20: 78%

Top-5 click share

34%

Top 20: 72%

Open market

58%

  • Hoiny12%
  • Siganorpy9%
  • TOAOB THE ONE AND ONLY BABY6%
  • Zhenle5%
  • Vayfoni5%
  • Gaaines5%

Demand

Earring Hooks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Earring Hooks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • earring hooks24K/yr
  • earring hooks for jewellery making14K/yr
  • earring findings11K/yr
  • sterling silver earring hooks8K/yr
  • hook earrings12K/yr
  • silver earring hooks7K/yr
  • stainless steel earring hooks4K/yr

Reviews and returns

What reviews say buyers love and hate about Earring Hooks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+1.27

I won't buy again cheap and nasty

Cheap Chinese rubbish

Not good quality

Allergies14%−0.03

Do NOT buy if you have metal allergies

because they irritated my ears

Caused skin irritation

Color13%−0.12

they turned black within a minute

Turned black

Dull colours

Rusts/Corrodes12%−0.12

Earrings are not tarnish resistant as they have tarnished after a couple of months

at least half of them are rusty already

Wires tarnish after not many wears

Durability6%−0.03

the break quite easy

fall very easily

Love

Quality-Overall34%+1.27

Good quality

makes your jewellery feel more high quality

High quality tool and earring parts

Value For Money19%+1.67

Good value

Great value

Great Value

Advertised Vs Actual Product11%+0.98

As advertised

Exactly what I was looking for

As described

Color6%−0.12

Fabulous easy to understand love the colour

Great colours

Brillant, colourful earrings

Ease Of Use4%+0.20

Great product easy to use

Excellent, these come in very handy

Easy to work with

Return

0.4% Return rate 60% Fixable by listing

Color19%█▃▁▄▁▅

they turned black within a minute

Turned black

Dull colours

Size-Overall19%█▅██▄▃

These are smaller than the originals

Connector rings are very small

Way smaller than in the main photo

Quality-Overall17%▁▁▁▃██

I won't buy again cheap and nasty

Cheap Chinese rubbish

Not good quality

Advertised Vs Actual Product11%▁▁▇▃█▄
Strength5%▄█▁▇▁▁

FAQ

Common Earring Hooks questions

Answered from the same tracked data.