earring hooks
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Review moat
Great276.98avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.19avg listing price — sweet spot $15–$100
Market size
Bad£40K£40K/yr · 80K searches
Price range
Bad£1.96–£11.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, earring hooks is a £40K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
earring hooks market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £26K–£31K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #492
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 81%
- Out of stock
- 5.2%
- Avg brand age
- 33 months
- Avg seller age
- 195 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
48
Top-5 brand share
37%
Top 20: 78%
Top-5 click share
34%
Top 20: 72%
Open market
58%
- Hoiny12%
- Siganorpy9%
- TOAOB THE ONE AND ONLY BABY6%
- Zhenle5%
- Vayfoni5%
- Gaaines5%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +4.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Top earring hooks search terms
- earring hooks24K/yr
- earring hooks for jewellery making14K/yr
- earring findings11K/yr
- sterling silver earring hooks8K/yr
- hook earrings12K/yr
- silver earring hooks7K/yr
- stainless steel earring hooks4K/yr
Top earring hooks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100Pcs Silver Earring Hooks Plated 925 Silver Ear Wires Fish Hook Earring with Spring Ball for DIY Jewelry Customize Making (Silver)
Siganorpy£4.984.5★878 rev
Earring Hooks for Jewellery Making 100 PCS/50 Pairs Sterling Silver Earring Hooks with Clear Silicone Ear Backs Hypoallergenic Jewellery Making Supplies (Silver&Gold)
Hoiny£4.134.3★287 rev
TOAOB 1350pcs Earring Making Kits for Jewellery Making Supplies Silver Gold White Gold K Gold Black Earrings Hooks and Jump Rings for Jewellery Findings and Repair Accessories
TOAOB THE ONE AND ONLY BABY£4.814.6★981 rev
50 Pcs 925 Silver Hypoallergenic Earring Hooks for DIY Jewelry Making
Gaaines£3.814.6★29 rev
120Pcs 925 Sterling Silver Earring Hooks - Hypoallergenic Ear Wire with 120Pcs Backs - Jewelry Making Supplies for DIY Earrings
Zhenle£4.854.4★492 rev
Newest
by launch date
30 Pieces 925 Sterling Silver Earring Hooks Hypoallergenic Ear Wire Fish Hooks with Spring Ball Jewellery Making Supplies for DIY Hook Earrings Crafts (Silver)
Trifletopia£3.793 rev
Earring Hooks for Jewellery Making 100 PCS/50 Pairs 925 Sterling Silver Earring Hooks with Clear Silicone Ear Backs Hypoallergenic Jewellery Making Supplies (Silver)
Hoiny£4.41287 rev
300 Earring Making Kit Gold Silver Earring Hooks and Jump Rings Ear Wire Hooks for Earrings Ear Wires Jewelry Making Accessories for DIY Jewellery Making Accessories Inclu 100 Silicone Safety Backs
ShiJiuYou£3.0610 rev
8 PCS Sterling Silver Earring Hooks Earring Hooks 925 Silver Earrings Hooks for Jewellery Making D-Shaped Making Supplies.
Xiansini£5.2014 rev
100 Pcs Silver Earring Hooks 925 Sterling Silver Ear Wires with Spring Ball DIY Jewelry Making Supplies for Earrings French Wire Earring Hooks Kit
YEVON£4.5612 rev
Trending
90-day click momentumEarring Hooks for Jewellery Making 100 PCS/50 Pairs 925 Sterling Silver Earring Hooks with Clear Silicone Ear Backs Hypoallergenic Jewellery Making Supplies (Silver)
Hoiny£4.414.3★
30 Pieces 925 Sterling Silver Earring Hooks Hypoallergenic Ear Wire Fish Hooks with Spring Ball Jewellery Making Supplies for DIY Hook Earrings Crafts (Silver)
Trifletopia£3.795.0★
50 Pcs 925 Silver Hypoallergenic Earring Hooks for DIY Jewelry Making
Gaaines£3.814.6★
Sparkling Star And Moon Earring Fashionable Ear Needle Wrap Crawler Hook Earrings Jewelry MYTH OF THE MOON Ear Hook Needle Piercing Earrin
Generic£1.963.4★
8 PCS Sterling Silver Earring Hooks Earring Hooks 925 Silver Earrings Hooks for Jewellery Making D-Shaped Making Supplies.
Xiansini£5.203.5★
What buyers say about earring hooks
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good value”
“As advertised”
“Fabulous easy to understand love the colour”
“Great product easy to use”
“at last no more irritation”
“The hooks feel sturdy, well-finished, and easy to attach — no rough edges or flimsy metal”
“a bit lightweight”
“decent sizes”
“Sealed and clean”
What buyers complain about
“I won't buy again cheap and nasty”
“Do NOT buy if you have metal allergies”
“they turned black within a minute”
“Earrings are not tarnish resistant as they have tarnished after a couple of months”
“the break quite easy”
“Sharp”
“Quite thin and discoloured”
“A tiny snag is that the packet is a bit fiddly to open with my hands”
“buying 25g of silver hooks for £5 does seem remarkably cheap”
“These are smaller than the originals”
Top return reasons
Common questions
- Is earring hooks profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 52 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the earring hooks niche?
- 44 brands and 48 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in earring hooks?
- Top complaints mined from reviews: Quality-Overall, Allergies, Color. The return rate is 0.4%.
- When does demand for earring hooks peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the earring hooks niche?
- Listings span £1.96–£11.92; the average listing price is £5.19 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.