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Dyson V7 Motorhead Brush Head

Fail

Demand is soft, at -34.7% this quarter, so Dyson V7 Motorhead Brush Head is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£68K/yr22K searches / yr
90-day growth
-34.7%search demand this quarter
Competition
61%top-5 click share · 16 brands · 31 sellers

Flapen Score

Dyson V7 Motorhead Brush Head against its category

The dotted line is the Home & Garden average. Past it, Dyson V7 Motorhead Brush Head is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson V7 Motorhead Brush Head market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dyson V7 Motorhead Brush Head 22K times last year and spent an estimated £68K. The top 5 brands take 68% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-34.7%
Conversion, latest week
8.1%
Market size, estimated
£68Ka year
Peak month
September4.5× the quietest month
Top search term
dyson v7 motorhead brush head15K searches a year

02 · Price

A sale here is worth £39.44.

Listings sell for £39.44 on average, from £17.05 to £217.16. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £39.44 that is £0 to £4K a year per listing.

Average price
£39.44inside the $15 to $100 sweet spot
Price range
£17.05–£217.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #110 within Vacuums & Floor Care. It carries 675 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
13.9%
Average rank
#110in Vacuums & Floor Care
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
675per listing
Listings tracked
20

04 · Newcomers

Amazon counts 7 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
25 months

Products

Top Dyson V7 Motorhead Brush Head products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

31

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

26%

  • YMJOGGUX18%
  • FLYLINKTECH16%
  • TopWeb14%
  • Dyson11%
  • OMYOPY9%
  • JNYLYFC6%

Demand

Dyson V7 Motorhead Brush Head search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.5×

Search terms

Top Dyson V7 Motorhead Brush Head search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson v7 motorhead brush head15K/yr
  • dyson v7 motorhead4K/yr
  • dyson v7 spares2K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson V7 Motorhead Brush Head

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.38

Doesn't last

Broke after two months

Broke within weeks

Quality-Overall12%−0.05

You can tell taht quality is not as good as original

Bad quality

Very very cheap made

Functionality-Overall9%−0.11

Do not work properly

Doesnt pick up much

Not working

Value For Money7%+0.78

cheaper

Dont go for the cheap option

half the price I was going to pay

Suction6%−0.07

therefore looses suction

Doesn't have the adjustment at the front which controls suction strength

Poor suction

Love

Size-Overall19%+1.51

Fits well

it fits like it should

this replacement fitted perfectly

Value For Money16%+0.78

Excellent value for money

Excellent Value for Money

much cheaper

Quality-Overall11%−0.05

- Build quality feels solid

Excellent product

The quality of build is absolutely excellent

Ease Of Cleaning6%+0.37

Perfect clean

It cleans well

helping improve overall cleaning efficiency

Advertised Vs Actual Product6%+0.45

Better than expected

Just what I needed

Did the job perfectly

Return

3.3% Return rate 30% Fixable by listing

Size-Overall26%▇▇▇▇██

Slightly larger than the original V7 brush head

very slight bigger

bigger pick up area than standard head

Compatibility-Overall22%█▅▆▅▆▆
Functionality-Overall18%██▇▆▆█

Do not work properly

Doesnt pick up much

Not working

Quality-Overall6%▇▅█▅▆▃

You can tell taht quality is not as good as original

Bad quality

Very very cheap made

Suction4%█▇▆▅▄▆

therefore looses suction

Doesn't have the adjustment at the front which controls suction strength

Poor suction

FAQ

Common Dyson V7 Motorhead Brush Head questions

Answered from the same tracked data.