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Dyson V6 Head Replacement

Fail

Shoppers spend only $35K a year here, so Dyson V6 Head Replacement is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£35K/yr36K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
66%top-5 click share · 15 brands · 26 sellers

Flapen Score

Dyson V6 Head Replacement against its category

The dotted line is the Home & Garden average. Past it, Dyson V6 Head Replacement is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson V6 Head Replacement market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dyson V6 Head Replacement 36K times last year and spent an estimated £35K. The top 5 brands take 77% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
4.6%
Market size, estimated
£35Ka year
Peak month
January1.6× the quietest month
Top search term
dyson v6 brush head19K searches a year

02 · Price

A sale here is worth £21.33.

Listings sell for £21.33 on average, from £7.18 to £35.07. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.33 that is £0 to £2K a year per listing.

Average price
£21.33inside the $15 to $100 sweet spot
Price range
£7.18–£35.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #451 within Vacuums & Floor Care. It carries 571 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
20.9%
Average rank
#451in Vacuums & Floor Care
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
571per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dyson V6 Head Replacement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

26

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

  • QWYTLROX20%
  • mikuankuan19%
  • Spares2go17%
  • FLYLINKTECH11%
  • First4spares11%
  • YMJOGGUX4%

Demand

Dyson V6 Head Replacement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Dyson V6 Head Replacement search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson v6 brush head19K/yr
  • dyson v6 parts7K/yr
  • dyson v6 head replacement5K/yr
  • dyson v6 head4K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson V6 Head Replacement

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.27

Stopped working after a few months

Broken after 3 weeks

SHORT LIVED

Compatibility-Overall15%−0.17

Does not fit V6

Does not fit

Returned incompatible

Size-Overall13%+1.66

Slightly smaller than the original

Didn't Fit

it was too big

Functionality-Overall8%−0.07

does not work

only works one way on my carpet

Doesn't work properly

Quality-Overall8%+0.62

Poor quality build

Poor quality control

Poor quality,

Love

Size-Overall28%+1.66

as expected a perfect fit

Fits well

Easy to fit

Quality-Overall16%+0.62

Excellent quality

The build quality seems very good

the build quality is surprisingly rugged

Value For Money14%+0.90

Good price

Excellent value for money

This is a great product at a very competitive price

Advertised Vs Actual Product7%+0.48

Does the job

Exactly as described

its just what I needed

Ease Of Cleaning4%+0.13

is easy to remove for cleaning

easy to clean

The roller cleans well

Return

4.3% Return rate 40% Fixable by listing

Size-Overall36%▆▇█▇▇▆

Slightly smaller than the original

Didn't Fit

it was too big

Compatibility-Overall32%█▆▆▅▇▆

Does not fit V6

Does not fit

Returned incompatible

Functionality-Overall10%▇▇▅█▅▇

does not work

only works one way on my carpet

Doesn't work properly

Add-Ons/Attachments4%▃▃▂▆▆█

not all my powered attachments will fit

Attachments dont fit

Faulty manufacture of attachment to vacuum pipe and brush attachments

Connectivity-Overall4%▃▄▃▅▄█

So cant connect anything to it

FAQ

Common Dyson V6 Head Replacement questions

Answered from the same tracked data.