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Dyson V15 Filter

Fail

Demand is soft, at -31.1% this quarter, so Dyson V15 Filter is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£76K/yr29K searches / yr
90-day growth
-31.1%search demand this quarter
Competition
80%top-5 click share · 11 brands · 20 sellers

Flapen Score

Dyson V15 Filter against its category

The dotted line is the Home & Garden average. Past it, Dyson V15 Filter is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson V15 Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dyson V15 Filter 29K times last year and spent an estimated £76K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 18.3% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-31.1%
Conversion, latest week
18.3%
Market size, estimated
£76Ka year
Peak month
January1.9× the quietest month
Top search term
dyson v15 filter17K searches a year

02 · Price

A sale here is worth £14.23.

Listings sell for £14.23 on average, from £7.92 to £36.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £14.23 that is £4K to £7K a year per listing.

Average price
£14.23under the $15 to $100 sweet spot
Price range
£7.92–£36.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #202 within Vacuums & Floor Care. It carries 1,908 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#202in Vacuums & Floor Care
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,908per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dyson V15 Filter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

20

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

11%

  • Leadaybetter29%
  • Morpilot25%
  • GilesEdward12%
  • Syxtidy12%
  • Dyson7%
  • neutop4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Dyson V15 Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Dyson V15 Filter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dyson v15 filter17K/yr
  • dyson v15 filter genuine3K/yr
  • dyson v15 detect absolute filter3K/yr
  • v15 dyson filter3K/yr
  • dyson filter replacement v153K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson V15 Filter

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Too small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dyson V15 Filter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data