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Dyson V15 Filter

Fail

Demand is soft, at -31.1% this quarter, so Dyson V15 Filter is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£76K/yr29K searches / yr
90-day growth
-31.1%search demand this quarter
Competition
80%top-5 click share · 11 brands · 20 sellers

Flapen Score

Dyson V15 Filter against its category

The dotted line is the Home & Garden average. Past it, Dyson V15 Filter is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson V15 Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dyson V15 Filter 29K times last year and spent an estimated £76K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

18.3% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-31.1%
Conversion, latest week
18.3%
Market size, estimated
£76Ka year
Peak month
January1.9× the quietest month
Top search term
dyson v15 filter17K searches a year

02 · Price

A sale here is worth £14.23.

Listings sell for £14.23 on average, from £7.92 to £36.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £14.23 that is £4K to £7K a year per listing.

Average price
£14.23under the $15 to $100 sweet spot
Price range
£7.92–£36.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #202 within Vacuums & Floor Care. It carries 1,908 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#202in Vacuums & Floor Care
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,908per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dyson V15 Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

20

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

11%

  • Leadaybetter29%
  • Morpilot25%
  • GilesEdward12%
  • Syxtidy12%
  • Dyson7%
  • neutop4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Dyson V15 Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Dyson V15 Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson v15 filter17K/yr
  • dyson v15 filter genuine3K/yr
  • dyson v15 detect absolute filter3K/yr
  • v15 dyson filter3K/yr
  • dyson filter replacement v153K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson V15 Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%+0.21

Too small

Too big

Do not fit

Value For Money11%0.00

why are they do much cheaper

which cost so much more

Dreadful waste of money - dont bother

Filtration11%+0.74

hence filter not functioning

Description of this filter is wrong

The filter itself is too thick to allow the required airflow to spin the head properly

Quality-Overall5%+2.06

Bad construction quality

low quality control

the quality is somewhere in the middle - not particularly impressive

Compatibility-Overall4%+0.31

Doesnt work with my Dyson V15

Dont work with my machine

Love

Size-Overall25%+0.21

Fits perfect

Good fit for our Dyson

Fits a V11 works well

Value For Money18%0.00

Good deal

Value for money

Excellent value for money

Filtration15%+0.74

Great it comes with 2 filters

Quality filters

Great filters

Quality-Overall14%+2.06

The quality feels solid

Good quality replacement

Excellent product

Advertised Vs Actual Product7%+1.09

Does the job

Exactly as described

Looks exactly the same

Return

2.8% Return rate 60% Fixable by listing

Size-Overall57%▇▇▇█▆▇

Too small

Too big

Do not fit

Compatibility-Overall27%█▇▇▆▇▇

Doesnt work with my Dyson V15

Dont work with my machine

Filtration7%▅█▅▂█▅

hence filter not functioning

Description of this filter is wrong

The filter itself is too thick to allow the required airflow to spin the head properly

Functionality-Overall3%▇▆█▄▅▆
Advertised Vs Actual Product3%▁▃▆▃▃█

Description of this filter is wrong

FAQ

Common Dyson V15 Filter questions

Answered from the same tracked data.