Is dyson v15 filter profitable to sell on Amazon United Kingdom?

The niche generates £76K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.1%. Flapen's verdict: Skip it (39/100).

How competitive is the dyson v15 filter niche?

11 brands and 20 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in dyson v15 filter?

Top complaints mined from reviews: Size-Overall, Value For Money, Filtration. The return rate is 2.8%.

When does demand for dyson v15 filter peak?

Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the dyson v15 filter niche?

Listings span £7.92–£36.31; the average listing price is £14.23 (sweet spot $15–$100). The average incumbent carries 1,908 reviews — the moat a new listing must climb.

dyson v15 filter

Skip it

Soft demand (-31.1% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible18.3%

search→purchase rate — share of searches ending in a sale

Price range

Great£7.92–£36.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£14.23

avg listing price — sweet spot $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Review moat

Okay1,907.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Bad£76K

£76K/yr · 29K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-31.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, dyson v15 filter is a £76K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 39/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dyson v15 filter market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £57K–£71K; units × avg price
Conversion rate: 18.3%
Avg BSR: #202
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 7.7%
Avg brand age: 37 months
Avg seller age: 193 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

11%

Leadaybetter29%
Morpilot25%
GilesEdward12%
Syxtidy12%
Dyson7%
neutop4%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -31.1% search growth over the last 90 days.

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Open Trend

Top dyson v15 filter search terms

dyson v15 filter17K/yr -26.6%15.0% conv.
dyson v15 filter genuine3K/yr +19.1%9.5% conv.
dyson v15 detect absolute filter3K/yr -35.4%16.5% conv.
v15 dyson filter3K/yr -44.5%18.1% conv.
dyson filter replacement v153K/yr -87.2%19.3% conv.

All search terms

Top dyson v15 filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Leadaybetter 2 Pack V11 V15 Filter Replacement For Dyson V11 Animal/Absolute/Extra/Torque Drive/Complete Pro V15 Detect SV14 Vacuum Cleaner Compare to Part No. 970013-02& 97001302

Leadaybetter£10.124.5★3,617 rev

Morpilot Filters for Dyson v11 Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 [2 pack]

Morpilot£9.024.6★12,565 rev

2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02

GilesEdward£8.424.1★12 rev

Dyson Washable Filter V11 SV14 SV15 V15 Detect SV22 Vacuum Cleaner 970013-02

Dyson£36.314.6★649 rev

Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 2 Pack Purple

Syxtidy£7.924.4★150 rev

Newest

by launch date

2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02

GilesEdward£8.4212 rev

4mo ago

Upgraded Large Dust Bin Replacement & 2 HEPA Filter for Dyson V11 V15 SV14

Opprglow£22.7116 rev

7mo ago

2 Pack Replacement V15 Filters for Dyson V15 Detect V15 Detect Absolute V15 Submarine V11 Torque Drive V11 Animal SV14 Cordless Stick Vacuum Part 970013-02 Green

Syxtidy£11.6858 rev

1y ago

Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 2 Pack Purple

Syxtidy£7.92150 rev

1y ago

Neutop Filter Replacement for Dyson V11 V15 SV14 Cordless Vacuum Cleaner

neutop£10.2547 rev

3y ago

What buyers say about dyson v15 filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fits perfect”

Value For Money18%

“Good deal”

Filtration15%

“Great it comes with 2 filters”

Quality-Overall14%

“The quality feels solid”

Advertised Vs Actual Product7%

“Does the job”

Compatibility-Overall6%

“Excellent, just make sure your model is compatible”

Efficiency5%

“Works perfectly”

Ease Of Cleaning3%

“Having a spare means I can carry on cleaning whilst the first is drying out”

Functionality-Overall1%

“Replacement works well, thank you”

Noise Level1%

“Also less noisy”

What buyers complain about

Size-Overall26%

“Too small”

Value For Money11%

“why are they do much cheaper”

Filtration11%

“hence filter not functioning”

Quality-Overall5%

“Bad construction quality”

Compatibility-Overall4%

“Doesnt work with my Dyson V15”

Maintenance And Repair4%

“Do the job need to change them more often”

Ease Of Use4%

“Difficult to turn”

Product Condition4%

“Filter previously used”

Natural Resource Wastage4%

“Waste of money”

Advertised Vs Actual Product2%

“Description of this filter is wrong”

Top return reasons

Size-Overall57%

Compatibility-Overall27%

Filtration7%

Functionality-Overall3%

Advertised Vs Actual Product3%

Defective Material/Parts1%

Connectivity-Overall1%

Ease Of Use0%

Product Condition0%

Thickness0%

Common questions

Is dyson v15 filter profitable to sell on Amazon United Kingdom?: The niche generates £76K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.1%. Flapen's verdict: Skip it (39/100).
How competitive is the dyson v15 filter niche?: 11 brands and 20 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in dyson v15 filter?: Top complaints mined from reviews: Size-Overall, Value For Money, Filtration. The return rate is 2.8%.
When does demand for dyson v15 filter peak?: Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the dyson v15 filter niche?: Listings span £7.92–£36.31; the average listing price is £14.23 (sweet spot $15–$100). The average incumbent carries 1,908 reviews — the moat a new listing must climb.