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Dyson V15

Fail

The top 5 brands take 100% of clicks, so Dyson V15 is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£167K/yr167K searches / yr
90-day growth
+4.6%search demand this quarter
Competition
90%top-5 click share · 2 brands · 58 sellers

Flapen Score

Dyson V15 against its category

The dotted line is the Home & Garden average. Past it, Dyson V15 is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson V15 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dyson V15 167K times last year and spent an estimated £167K. All 2 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
0.3%
Market size, estimated
£167Ka year
Top search term
dyson v1566K searches a year

02 · Price

A sale here is worth £344.34.

Listings sell for £344.34 on average, from £142.17 to £637.27. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £344.34 that is £0 to £34K a year per listing.

Average price
£344.34above the $15 to $100 sweet spot
Price range
£142.17–£637.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£34K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #204 within Vacuums & Floor Care. It carries 541 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
63%
Out of stock, average day
10.3%
Average rank
#204in Vacuums & Floor Care
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
541per listing
Listings tracked
8

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
26 months

Products

Top Dyson V15 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£25K£50K£75K£100K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Dyson96%
  • Shark4%
  • Open — no brand owns it (0%)

Demand

Dyson V15 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Dyson V15 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson v1566K/yr
  • dyson v15 detect16K/yr
  • dyson v1624K/yr
  • dyson v15 detect absolute17K/yr
  • dyson v16 piston animal13K/yr
  • dyson vacuum cleaner v1510K/yr
  • v15 dyson4K/yr
  • dyson v16 piston12K/yr
  • dyson cordless vacuum cleaners v153K/yr
  • dyson v16 vacuum cleaner2K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson V15

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy9%−0.03

A bit heavy

Heavier than expected

Its top heavy

Ease Of Cleaning7%+0.27

not for deep cleaning in a large house

The brush area is not designed to be easily cleaned

smooth surfaces just seems to push dirt around

Battery Life6%−0.05

a faulty not working battery

the product battery was defective

the battery life isnt very good

Jamming/Clogging5%−0.10

found it clogged up and Had to be cleaned out more and more, while the suction channel at times was locked

They jam up the pipe & foot

Keeps clogging

Add-Ons/Attachments5%−0.04

accessory bag missing in box

no wall attachment so all feels cheap

so its not efficient to clean the car or the stairs thats makes all the attachments useless

Love

Ease Of Cleaning15%+0.27

cleans extremely well

easy to clean

Great cleaner

Quality-Overall13%+0.78

Excellent product

So build quality feels rock solid

Build quality feels solid

Weight Light11%+1.12

Light and efficient

Simply Brilliant lightweight

The vacuum is light

Ease Of Use11%+1.15

Easy to use

very user-friendly

and easy to operate and move around with

Battery Life6%−0.05

Battery lasts a long time

Battery life is great

The detachable battery for charging is excellent

Return

1.7% Return rate 5% Fixable by listing

Weight Heavy20%▅▅▆▆▃█

A bit heavy

Heavier than expected

Its top heavy

Functionality-Overall18%▆▅▇█▅▇
Charging12%█▃▅▅▄▂

it wouldnt charge so returned

Charging takes about two hours on arrival

Only charges by plugging in the battery

Strength6%▅█▄▂▅▄

Previous Dyson broke as was quite flimsy

Frustrating weak

Battery Life6%▁▂▅██▆

a faulty not working battery

the product battery was defective

the battery life isnt very good

FAQ

Common Dyson V15 questions

Answered from the same tracked data.