- Flapen Score
- 31 / 100Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 5131
- Market size
- £167K/yr167K searches / yr
- 90-day growth
- +4.6%search demand this quarter
- Competition
- 90%top-5 click share · 2 brands · 58 sellers
Flapen Score
Dyson V15 against its category
The dotted line is the Home & Garden average. Past it, Dyson V15 is stronger. Inside it, weaker.
Market
The Dyson V15 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dyson V15 167K times last year and spent an estimated £167K. All 2 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.
- Searches, last 12 months
- 167K
- Growth, 90 days vs prior 90
- +4.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £167Ka year
- Top search term
- dyson v1566K searches a year
02 · Price
A sale here is worth £344.34.
Listings sell for £344.34 on average, from £142.17 to £637.27. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £344.34 that is £0 to £34K a year per listing.
- Average price
- £344.34above the $15 to $100 sweet spot
- Price range
- £142.17–£637.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£34K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #204 within Vacuums & Floor Care. It carries 541 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 63%
- Out of stock, average day
- 10.3%
- Average rank
- #204in Vacuums & Floor Care
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 541per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Dyson V15 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dyson Detect Absolute V15 Cordless Vacuum Cleaner 369372-01 Yellow & Nickel
- Price
- £504.83
- Rating
- 4.2/5
- Reviews
- 241
- Age
- 4y ago

Dyson V15 Detect 368340-01 Vacuum Cleaner Plain
- Price
- £507.88
- Rating
- 4.4/5
- Reviews
- 2,646
- Age
- 3y ago

Dyson V10 Konical Cordless Vacuum 150 Air Watts Powerful Suction AntiTangle Technology Detects Invisible Dust 2in1 Floor & Handheld
- Price
- £280.99
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 4mo ago

Dyson Piston Animal V16 Cordless Vacuum Cleaner
- Price
- £637.27
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 6mo ago

Dyson V11 Advanced cordless stick vacuum cleaner 200 AW 60min Hair de-tangling (Nickel/Purple)
- Price
- £282.20
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 1y ago
Trending
90-day click momentum
Dyson V10 Konical Cordless Vacuum 150 Air Watts Powerful Suction AntiTangle Technology Detects Invisible Dust 2in1 Floor & Handheld
- Price
- £280.99
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 4mo ago

Dyson V8 Origin Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar cordless handheld - 2026
- Price
- £191.96
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 3mo ago

Dyson Piston Animal V16 Cordless Vacuum Cleaner
- Price
- £637.27
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 6mo ago

Shark PowerPro Cordless Stick Vacuum Cleaner Navy Metallic IZ380UK
- Price
- £142.17
- Rating
- 4.5/5
- Reviews
- 927
- Age
- 1y ago

Dyson V8 Absolute Cordless Vacuum Cleaner 115 AW up to 40 min runtime De-tangling Motorbar removes Pet hair Fluffy cleaner head cordless handheld
- Price
- £207.41
- Rating
- 4.5/5
- Reviews
- 250
- Age
- 2y ago
Newest
by launch date
Dyson V8 Origin Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar cordless handheld - 2026
- Price
- £191.96
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 3mo ago

Dyson V10 Konical Cordless Vacuum 150 Air Watts Powerful Suction AntiTangle Technology Detects Invisible Dust 2in1 Floor & Handheld
- Price
- £280.99
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 4mo ago

Dyson Piston Animal V16 Cordless Vacuum Cleaner
- Price
- £637.27
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 6mo ago

Dyson V11 Advanced cordless stick vacuum cleaner 200 AW 60min Hair de-tangling (Nickel/Purple)
- Price
- £282.20
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 1y ago

Shark PowerPro Cordless Stick Vacuum Cleaner Navy Metallic IZ380UK
- Price
- £142.17
- Rating
- 4.5/5
- Reviews
- 927
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
58
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Dyson96%
- Shark4%
- Open — no brand owns it (0%)
Demand
Dyson V15 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9× · 8 of 12 months tracked
Search terms
Top Dyson V15 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dyson v1566K/yr
- dyson v15 detect16K/yr
- dyson v1624K/yr
- dyson v15 detect absolute17K/yr
- dyson v16 piston animal13K/yr
- dyson vacuum cleaner v1510K/yr
- v15 dyson4K/yr
- dyson v16 piston12K/yr
- dyson cordless vacuum cleaners v153K/yr
- dyson v16 vacuum cleaner2K/yr
Reviews and returns
What reviews say buyers love and hate about Dyson V15
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit heavy
Heavier than expected
Its top heavy
not for deep cleaning in a large house
The brush area is not designed to be easily cleaned
smooth surfaces just seems to push dirt around
a faulty not working battery
the product battery was defective
the battery life isnt very good
found it clogged up and Had to be cleaned out more and more, while the suction channel at times was locked
They jam up the pipe & foot
Keeps clogging
accessory bag missing in box
no wall attachment so all feels cheap
so its not efficient to clean the car or the stairs thats makes all the attachments useless
Love
cleans extremely well
easy to clean
Great cleaner
Excellent product
So build quality feels rock solid
Build quality feels solid
Light and efficient
Simply Brilliant lightweight
The vacuum is light
Easy to use
very user-friendly
and easy to operate and move around with
Battery lasts a long time
Battery life is great
The detachable battery for charging is excellent
Return
1.7% Return rate 5% Fixable by listing
A bit heavy
Heavier than expected
Its top heavy
it wouldnt charge so returned
Charging takes about two hours on arrival
Only charges by plugging in the battery
Previous Dyson broke as was quite flimsy
Frustrating weak
a faulty not working battery
the product battery was defective
the battery life isnt very good
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dyson V15 questions
Answered from the same tracked data.









