How competitive is the Dyson V11 Filter niche on Amazon United Kingdom?

11 brands and 22 sellers compete in Dyson V11 Filter on Amazon United Kingdom. The top 5 Dyson V11 Filter products take 81% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in Dyson V11 Filter?

Dyson V11 Filter buyers on Amazon United Kingdom complain most about Size-Overall, Filtration, Value For Money, the themes mined from the niche's reviews. Its return rate is 2.8%.

What does it cost to enter the Dyson V11 Filter niche?

Dyson V11 Filter sells for £12.65 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.45–£36.31. The average incumbent carries 2,170 reviews — the moat a new listing must climb.

Dyson V11 Filter

soft demand (-33.1% this quarter) — Dyson V11 Filter doesn't clear our bar today.

Flapen Score

Skip it

Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51

This niche Category average · 5,777 niches

Is Dyson V11 Filter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dyson V11 Filter is a £160K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.

Dyson V11 Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.1% over the last 90 days and 19.6% of searches end in a purchase.

£160K

revenue / yr

Units sold / yr13K

Search volume / yr-33.1%65K

Conversion rate19.6%

Avg price£12.65

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers11 · 22

Top-5 product click share81%

Open market16%

Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Top Dyson V11 Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morpilot Filters for Dyson v11 Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 [2 pack]

Price: £9.02
Rating: 4.6/5
Reviews: 12,565
Age: 6y ago

Leadaybetter 2 Pack V11 V15 Filter Replacement For Dyson V11 Animal/Absolute/Extra/Torque Drive/Complete Pro V15 Detect SV14 Vacuum Cleaner Compare to Part No. 970013-02& 97001302

Price: £10.12
Rating: 4.5/5
Reviews: 3,617
Age: 6y ago

2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02

Price: £8.42
Rating: 4.1/5
Reviews: 12
Age: 4mo ago

Dyson Washable Filter V11 SV14 SV15 V15 Detect SV22 Vacuum Cleaner 970013-02

Price: £36.31
Rating: 4.6/5
Reviews: 649
Age: 7y ago

Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 2 Pack Purple

Price: £7.92
Rating: 4.4/5
Reviews: 150
Age: 1y ago

Newest

by launch date

2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02

Price: £8.42
Rating: 4.1/5
Reviews: 12
Age: 4mo ago

2 Pack Replacement V15 Filters for Dyson V15 Detect V15 Detect Absolute V15 Submarine V11 Torque Drive V11 Animal SV14 Cordless Stick Vacuum Part 970013-02 Green

Price: £11.68
Rating: 4.5/5
Reviews: 58
Age: 1y ago

Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 2 Pack Purple

Price: £7.92
Rating: 4.4/5
Reviews: 150
Age: 1y ago

Filter for Dyson V11 2 Pack Replacement Filters Cordless Vacuum Cleaner

Price: £7.45
Rating: 4.3/5
Reviews: 76
Age: 1y ago

V11 Filter for Dyson V11 V15 SV14 Animal Absolute Cordless Vacuum Cleaner

Price: £10.21
Rating: 4.5/5
Reviews: 1,282
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

13%

Morpilot36%
Leadaybetter20%
GilesEdward11%
Syxtidy9%
Dyson8%
JORAIR4%
Open — no brand owns it (5 brands, 13%)

Dyson V11 Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR19.6%Products12Brands11Top 5 Brands84%OOS Rate12.2%Rating4.5★Reviews2,170Avg BSR#66

Peak months: Jan · busiest ÷ quietest = 1.9×

Top Dyson V11 Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dyson v11 filter24K/yr -30.0%16.3% conv.
dyson v15 filter17K/yr -26.6%14.6% conv.
dyson v11 filter genuine4K/yr -10.0%11.0% conv.
dyson v15 filter genuine3K/yr +19.1%8.8% conv.
v11 dyson filter3K/yr -34.4%20.3% conv.
dyson v15 detect absolute filter3K/yr -35.4%16.3% conv.
v15 dyson filter3K/yr -44.5%17.6% conv.
dyson filter replacement v153K/yr -87.2%18.2% conv.
dyson filter replacement v114K/yr -92.9%16.7% conv.

What reviews say buyers love and hate about Dyson V11 Filter

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Size-Overall28%

“Fits perfect”

Value For Money18%

“Excellent value for money”

Filtration14%

“Great filters”

Quality-Overall11%

“The quality feels solid”

Advertised Vs Actual Product5%

“Does the job”

What buyers complain about

70% of reviews

Size-Overall25%

“Too small”

Filtration15%

“I didn't even know there was a filter here until a google search”

Value For Money8%

“why are they do much cheaper”

Quality-Overall5%

“Bad construction quality”

Ease Of Use3%

“Difficult to turn”

Dyson V11 Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

57%

2Compatibility-Overall

28%

3Filtration

4Functionality-Overall

5Advertised Vs Actual Product

Common Dyson V11 Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dyson V11 Filter 41/100 on Amazon United Kingdom — Skip it. The niche generates £160K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -33.1% over the last 90 days.