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Dyson V11 Filter

Fail

Demand is soft, at -33.1% this quarter, so Dyson V11 Filter is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£160K/yr65K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
81%top-5 click share · 11 brands · 22 sellers

Flapen Score

Dyson V11 Filter against its category

The dotted line is the Home & Garden average. Past it, Dyson V11 Filter is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson V11 Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dyson V11 Filter 65K times last year and spent an estimated £160K. The top 5 brands take 84% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

19.6% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
19.6%
Market size, estimated
£160Ka year
Peak month
January1.9× the quietest month
Top search term
dyson v11 filter24K searches a year

02 · Price

A sale here is worth £12.65.

Listings sell for £12.65 on average, from £7.45 to £36.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £12.65 that is £9K to £13K a year per listing.

Average price
£12.65under the $15 to $100 sweet spot
Price range
£7.45–£36.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£13K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #66 within Vacuums & Floor Care. It carries 2,170 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
12.2%
Average rank
#66in Vacuums & Floor Care
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,170per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dyson V11 Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£64K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

22

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

13%

  • Morpilot36%
  • Leadaybetter20%
  • GilesEdward11%
  • Syxtidy9%
  • Dyson8%
  • JORAIR4%
  • Open — no brand owns it (5 brands, 13%)

Demand

Dyson V11 Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Dyson V11 Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson v11 filter24K/yr
  • dyson v15 filter17K/yr
  • dyson v11 filter genuine4K/yr
  • dyson v15 filter genuine3K/yr
  • v11 dyson filter3K/yr
  • dyson v15 detect absolute filter3K/yr
  • v15 dyson filter3K/yr
  • dyson filter replacement v153K/yr
  • dyson filter replacement v114K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson V11 Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%0.00

Too small

Too big

Do not fit

Filtration15%+1.06

I didn't even know there was a filter here until a google search

Description of this filter is wrong

hence filter not functioning

Value For Money8%+0.80

why are they do much cheaper

which cost so much more

Dreadful waste of money - dont bother

Quality-Overall5%+1.13

Bad construction quality

low quality control

the quality is somewhere in the middle - not particularly impressive

Ease Of Use3%−0.06

Difficult to turn

Love

Size-Overall28%0.00

Fits perfect

Easy to fit

This fit perfectly just like the original

Value For Money18%+0.80

Excellent value for money

Value for money

Good deal

Filtration14%+1.06

Great filters

the filtration performance is decent

Quality filters

Quality-Overall11%+1.13

The quality feels solid

Good quality replacement

Excellent product

Advertised Vs Actual Product5%+0.75

Does the job

Exactly as described

Looks exactly the same

Return

2.8% Return rate 60% Fixable by listing

Size-Overall57%▆▆▆█▆▇

Too small

Too big

Do not fit

Compatibility-Overall28%██▇▆▇▆

Doesnt work with my Dyson V15

Dont work with my machine

Filtration7%▅▆▅▂█▄

I didn't even know there was a filter here until a google search

Description of this filter is wrong

hence filter not functioning

Functionality-Overall3%▆▅█▅▆▆
Advertised Vs Actual Product2%▁▃▅▃▄█

other than the advertisement blurb

Description of this filter is wrong

FAQ

Common Dyson V11 Filter questions

Answered from the same tracked data.