Dyson V11 Filter
FailDemand is soft, at -33.1% this quarter, so Dyson V11 Filter is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £160K/yr65K searches / yr
- 90-day growth
- -33.1%search demand this quarter
- Competition
- 81%top-5 click share · 11 brands · 22 sellers
Flapen Score
Dyson V11 Filter against its category
The dotted line is the Home & Garden average. Past it, Dyson V11 Filter is stronger. Inside it, weaker.
Market
The Dyson V11 Filter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dyson V11 Filter 65K times last year and spent an estimated £160K. The top 5 brands take 84% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 19.6% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -33.1%
- Conversion, latest week
- 19.6%
- Market size, estimated
- £160Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- dyson v11 filter24K searches a year
02 · Price
A sale here is worth £12.65.
Listings sell for £12.65 on average, from £7.45 to £36.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £12.65 that is £9K to £13K a year per listing.
- Average price
- £12.65under the $15 to $100 sweet spot
- Price range
- £7.45–£36.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£13K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #66 within Vacuums & Floor Care. It carries 2,170 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 12.2%
- Average rank
- #66in Vacuums & Floor Care
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,170per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Dyson V11 Filter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![Morpilot Filters for Dyson v11 Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 [2 pack]](https://m.media-amazon.com/images/I/51YG8g-J0KL.jpg)
Morpilot Filters for Dyson v11 Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 [2 pack]
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 12,565
- Age
- 6y ago

Leadaybetter 2 Pack V11 V15 Filter Replacement For Dyson V11 Animal/Absolute/Extra/Torque Drive/Complete Pro V15 Detect SV14 Vacuum Cleaner Compare to Part No. 970013-02& 97001302
- Price
- £10.12
- Rating
- 4.5/5
- Reviews
- 3,617
- Age
- 6y ago

2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02
- Price
- £8.42
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 4mo ago

Dyson Washable Filter V11 SV14 SV15 V15 Detect SV22 Vacuum Cleaner 970013-02
- Price
- £36.31
- Rating
- 4.6/5
- Reviews
- 649
- Age
- 7y ago

Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 2 Pack Purple
- Price
- £7.92
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 1y ago
Trending
estimated 90-day click momentum
2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02
- Price
- £8.42
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 4mo ago

Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 2 Pack Purple
- Price
- £7.92
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 1y ago

V11 Filter for Dyson V11 V15 SV14 Animal Absolute Cordless Vacuum Cleaner
- Price
- £10.21
- Rating
- 4.5/5
- Reviews
- 1,282
- Age
- 3y ago

Neutop Filter Replacement for Dyson V11 V15 SV14 Cordless Vacuum Cleaner
- Price
- £10.25
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 3y ago

Dyson Washable Filter V11 SV14 SV15 V15 Detect SV22 Vacuum Cleaner 970013-02
- Price
- £36.31
- Rating
- 4.6/5
- Reviews
- 649
- Age
- 7y ago
Newest
by launch date
2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02
- Price
- £8.42
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 4mo ago

2 Pack Replacement V15 Filters for Dyson V15 Detect V15 Detect Absolute V15 Submarine V11 Torque Drive V11 Animal SV14 Cordless Stick Vacuum Part 970013-02 Green
- Price
- £11.68
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 1y ago

Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 2 Pack Purple
- Price
- £7.92
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 1y ago

Filter for Dyson V11 2 Pack Replacement Filters Cordless Vacuum Cleaner
- Price
- £7.45
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 1y ago

V11 Filter for Dyson V11 V15 SV14 Animal Absolute Cordless Vacuum Cleaner
- Price
- £10.21
- Rating
- 4.5/5
- Reviews
- 1,282
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
22
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
13%
- Morpilot36%
- Leadaybetter20%
- GilesEdward11%
- Syxtidy9%
- Dyson8%
- JORAIR4%
- Open — no brand owns it (5 brands, 13%)
Demand
Dyson V11 Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top Dyson V11 Filter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dyson v11 filter24K/yr
- dyson v15 filter17K/yr
- dyson v11 filter genuine4K/yr
- dyson v15 filter genuine3K/yr
- v11 dyson filter3K/yr
- dyson v15 detect absolute filter3K/yr
- v15 dyson filter3K/yr
- dyson filter replacement v153K/yr
- dyson filter replacement v114K/yr
Reviews and returns
What reviews say buyers love and hate about Dyson V11 Filter
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dyson V11 Filter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









