dyson v11 filter
Skip itSoft demand (-33.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Price range
Good£7.45–£36.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Good£12.65avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,169.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£160K£160K/yr · 65K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dyson v11 filter is a £160K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dyson v11 filter market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £127K–£158K
- units × avg price
- Conversion rate
- 19.6%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 12.2%
- Avg brand age
- 37 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
22
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
13%
- Morpilot36%
- Leadaybetter20%
- GilesEdward11%
- Syxtidy9%
- Dyson8%
- JORAIR4%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -33.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Top dyson v11 filter search terms
- dyson v11 filter24K/yr
- dyson v15 filter17K/yr
- dyson v11 filter genuine4K/yr
- dyson v15 filter genuine3K/yr
- v11 dyson filter3K/yr
- dyson v15 detect absolute filter3K/yr
- v15 dyson filter3K/yr
- dyson filter replacement v153K/yr
- dyson filter replacement v114K/yr
Top dyson v11 filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![Morpilot Filters for Dyson v11 Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 [2 pack]](https://m.media-amazon.com/images/I/51YG8g-J0KL.jpg)
Morpilot Filters for Dyson v11 Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 [2 pack]
Morpilot£9.024.6★12,565 rev
Leadaybetter 2 Pack V11 V15 Filter Replacement For Dyson V11 Animal/Absolute/Extra/Torque Drive/Complete Pro V15 Detect SV14 Vacuum Cleaner Compare to Part No. 970013-02& 97001302
Leadaybetter£10.124.5★3,617 rev
2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02
GilesEdward£8.424.1★12 rev
Dyson Washable Filter V11 SV14 SV15 V15 Detect SV22 Vacuum Cleaner 970013-02
Dyson£36.314.6★649 rev
Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 2 Pack Purple
Syxtidy£7.924.4★150 rev
Newest
by launch date2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02
GilesEdward£8.4212 rev
2 Pack Replacement V15 Filters for Dyson V15 Detect V15 Detect Absolute V15 Submarine V11 Torque Drive V11 Animal SV14 Cordless Stick Vacuum Part 970013-02 Green
Syxtidy£11.6858 rev
Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 2 Pack Purple
Syxtidy£7.92150 rev
Filter for Dyson V11 2 Pack Replacement Filters Cordless Vacuum Cleaner
Eleechen£7.4576 rev
V11 Filter for Dyson V11 V15 SV14 Animal Absolute Cordless Vacuum Cleaner
Laukowind£10.211,282 rev
Trending
90-day click momentum2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02
GilesEdward£8.424.1★
Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 2 Pack Purple
Syxtidy£7.924.4★
V11 Filter for Dyson V11 V15 SV14 Animal Absolute Cordless Vacuum Cleaner
Laukowind£10.214.5★
Neutop Filter Replacement for Dyson V11 V15 SV14 Cordless Vacuum Cleaner
neutop£10.254.6★
Dyson Washable Filter V11 SV14 SV15 V15 Detect SV22 Vacuum Cleaner 970013-02
Dyson£36.314.6★
What buyers say about dyson v11 filter
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfect”
“Excellent value for money”
“Great filters”
“The quality feels solid”
“Does the job”
“Excellent, just make sure your model is compatible”
“Works perfectly”
“Having a spare means I can carry on cleaning whilst the first is drying out”
“This is a much more convenient solution than before”
“Also less noisy”
What buyers complain about
“Too small”
“I didn't even know there was a filter here until a google search”
“why are they do much cheaper”
“Bad construction quality”
“Difficult to turn”
“Filter previously used”
“Doesnt work with my Dyson V15”
“Do the job need to change them more often”
“other than the advertisement blurb”
“Waste of money”
Top return reasons
Common questions
- Is dyson v11 filter profitable to sell on Amazon United Kingdom?
- The niche generates £160K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -33.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the dyson v11 filter niche?
- 11 brands and 22 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in dyson v11 filter?
- Top complaints mined from reviews: Size-Overall, Filtration, Value For Money. The return rate is 2.8%.
- When does demand for dyson v11 filter peak?
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- What does it cost to enter the dyson v11 filter niche?
- Listings span £7.45–£36.31; the average listing price is £12.65 (sweet spot $15–$100). The average incumbent carries 2,170 reviews — the moat a new listing must climb.