Skip to content
30

dyson v10 filter

Skip it

Prices mostly outside the sweet spot ($6.09–$12.29) — this niche doesn't clear our bar today.

Market size 18Growth 9Conversion 99Competition 16Returns 51Price range 0Avg price 25Brand share 30Review moat 30Quality gap 33

Conversion

Incredible17.8%

search→purchase rate — share of searches ending in a sale

Returns

Good3.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,476.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.00

avg listing price — sweet spot $15–$100

Market size

Bad£71K

£71K/yr · 45K searches

Competition

Bad81%

top-5 click share — a locked-up shelf

Growth

Bad-32.1%

90-day search growth — must beat 0% to launch

Price range

Bad£6.09–£12.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, dyson v10 filter is a £71K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 30/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dyson v10 filter market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
£72K–£90K
units × avg price
Conversion rate
17.8%
Avg BSR
#27
Page quality
0%
Prime
100%
Sponsored
80%
Out of stock
8.3%
Avg brand age
36 months
Avg seller age
200 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

17

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

8%

  • Morpilot44%
  • Dzpuhuojz20%
  • BONBELONG9%
  • youguobeier7%
  • JORAIR7%
  • Syxtidy5%
  • Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.1% search growth over the last 90 days.
1K750Spike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Top dyson v10 filter search terms

  • dyson v10 filter29K/yr
  • dyson v10 animal filter3K/yr
  • dyson v10 filter replacement3K/yr
  • v10 dyson filter3K/yr
  • dyson filter replacement v107K/yr
All search terms

Top dyson v10 filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£7K20%£14K30%£21K40%£29K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about dyson v10 filter

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Good value”

Filtration20%

“The filters work great”

Size-Overall20%

“Fits well”

Quality-Overall9%

“good replacement”

Advertised Vs Actual Product9%

“Just what I needed”

Compatibility-Overall6%

“Compatible -”

Efficiency3%

“Very effective and great value”

Ease Of Cleaning3%

“Easy to clean”

Functionality-Overall2%

“From not getting anything to now working excellently”

Correct Contents2%

“Two pack perfect”

What buyers complain about

Quality-Overall28%

“Rubbish”

Filtration20%

“After reading up it became apparent that the filter can eventually remain blocked even after cleaning”

Functionality-Overall14%

“Not working”

Size-Overall6%

“They will not fit”

Compatibility-Overall6%

“Does not work in my V10 Absolute”

Value For Money3%

“A lot cheaper than the original product”

Ease Of Cleaning3%

“No matter how much you clean these they never seem to recover”

Suction3%

“even after much cleaning you never get the same suction as the genuine filter”

Advertised Vs Actual Product2%

“Also, it doesn't look the same as the pictures, nor identical to the original”

Measurement/Reading Accuracy1%

“Its not obvious how to measure as I recall”

Top return reasons

Size-Overall46%
Compatibility-Overall30%
Filtration11%
Functionality-Overall7%
Advertised Vs Actual Product1%
Quality-Overall1%
Connectivity-Overall1%
Touch/Button Controls0%
Assembly/Installation0%
Mechanism Issues0%

Common questions

Is dyson v10 filter profitable to sell on Amazon United Kingdom?
The niche generates £71K/yr across 10 tracked products. 90-day search growth is -32.1%. Flapen's verdict: Skip it (30/100).
How competitive is the dyson v10 filter niche?
9 brands and 17 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in dyson v10 filter?
Top complaints mined from reviews: Quality-Overall, Filtration, Functionality-Overall. The return rate is 3.0%.
When does demand for dyson v10 filter peak?
Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the dyson v10 filter niche?
Listings span £6.09–£12.29; the average listing price is £9.00 (sweet spot $15–$100). The average incumbent carries 3,477 reviews — the moat a new listing must climb.