Skip to content

Dyson V10 Filter

prices mostly outside the sweet spot ($6.09–$12.29) — Dyson V10 Filter doesn't clear our bar today.

Flapen Score

30
Skip it

Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51

Market size 18Growth 9Conversion 99Competition 16Returns 51Price range 0Avg price 25Brand share 30Review moat 30Quality gap 33
This niche Category average · 5,777 niches

Is Dyson V10 Filter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dyson V10 Filter is a £71K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 30/100.

Dyson V10 Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.1% over the last 90 days and 17.8% of searches end in a purchase.

£71K

revenue / yr

Units sold / yr10K
Search volume / yr-32.1%45K
Conversion rate17.8%
Avg price£9.00

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers9 · 17
Top-5 product click share81%
Open market13%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement80%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews3,477

Top Dyson V10 Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£14K£21K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

8%

  • Morpilot44%
  • Dzpuhuojz20%
  • BONBELONG9%
  • youguobeier7%
  • JORAIR7%
  • Syxtidy5%
  • Open — no brand owns it (3 brands, 8%)

Dyson V10 Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume45KCVR17.8%Products10Brands9Top 5 Brands87%OOS Rate8.3%Rating4.5★Reviews3,477Avg BSR#27
1K750Spike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Top Dyson V10 Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dyson v10 filter29K/yr
  • dyson v10 animal filter3K/yr
  • dyson v10 filter replacement3K/yr
  • v10 dyson filter3K/yr
  • dyson filter replacement v107K/yr

What reviews say buyers love and hate about Dyson V10 Filter

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Value For Money20%

Good value

Filtration20%

The filters work great

Size-Overall20%

Fits well

Quality-Overall9%

good replacement

Advertised Vs Actual Product9%

Just what I needed

What buyers complain about

85% of reviews
Quality-Overall28%

Rubbish

Filtration20%

After reading up it became apparent that the filter can eventually remain blocked even after cleaning

Functionality-Overall14%

Not working

Size-Overall6%

They will not fit

Compatibility-Overall6%

Does not work in my V10 Absolute

Dyson V10 Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

3.0%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Compatibility-Overall
30%
3Filtration
11%
4Functionality-Overall
7%
5Advertised Vs Actual Product
1%

Common Dyson V10 Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dyson V10 Filter 30/100 on Amazon United Kingdom — Skip it. The niche generates £71K/yr across 10 tracked products. Search demand moved -32.1% over the last 90 days.
Search demand for Dyson V10 Filter on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.7× the quietest.