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Dyson V10 Filter

Fail

Prices span $6.09–$12.29, mostly outside the sweet spot, so Dyson V10 Filter is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£71K/yr45K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
81%top-5 click share · 9 brands · 17 sellers

Flapen Score

Dyson V10 Filter against its category

The dotted line is the Home & Garden average. Past it, Dyson V10 Filter is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson V10 Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dyson V10 Filter 45K times last year and spent an estimated £71K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 30 out of 100, a Fail.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
17.8%
Market size, estimated
£71Ka year
Peak month
January1.7× the quietest month
Top search term
dyson v10 filter29K searches a year

02 · Price

A sale here is worth £9.00.

Listings sell for £9.00 on average, from £6.09 to £12.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £9.00 that is £5K to £7K a year per listing.

Average price
£9.00under the $15 to $100 sweet spot
Price range
£6.09–£12.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #27 within Vacuums & Floor Care. It carries 3,477 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#27in Vacuums & Floor Care
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,477per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dyson V10 Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

8%

  • Morpilot44%
  • Dzpuhuojz20%
  • BONBELONG9%
  • youguobeier7%
  • JORAIR7%
  • Syxtidy5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Dyson V10 Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Dyson V10 Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson v10 filter29K/yr
  • dyson v10 animal filter3K/yr
  • dyson v10 filter replacement3K/yr
  • v10 dyson filter3K/yr
  • dyson filter replacement v107K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson V10 Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%−0.19

Rubbish

not as good as original

Bad quality, wouldn't suggest

Filtration20%+0.27

After reading up it became apparent that the filter can eventually remain blocked even after cleaning

Switch on and then the filter flashes and does not work

The reason is that the filters are absolutely useless

Functionality-Overall14%−0.08

Not working

Whilst they worked fine, the Dysan later packed up/wouldnt pick up and started cycling

Does not work

Size-Overall6%+1.04

They will not fit

Compatibility-Overall6%−0.02

Does not work in my V10 Absolute

Those arent work for my V10

Love

Value For Money20%+2.25

Good value

Good value for money

Good value for money

Filtration20%+0.27

The filters work great

Excellent replacement filters

Excellent filters

Size-Overall20%+1.04

Fits well

Nice and large

Fits the V10 Absolute easily

Quality-Overall9%−0.19

good replacement

Excellent product

good quality

Advertised Vs Actual Product9%+0.85

Just what I needed

Exactly as described

It does the job

Return

3.0% Return rate 48% Fixable by listing

Size-Overall46%▆▆▆▆██

They will not fit

Compatibility-Overall30%▅▆▇█▆▆

Does not work in my V10 Absolute

Those arent work for my V10

Filtration11%██▄▅▅▄

After reading up it became apparent that the filter can eventually remain blocked even after cleaning

Switch on and then the filter flashes and does not work

The reason is that the filters are absolutely useless

Functionality-Overall7%▇▅█▂▅▅

Not working

Whilst they worked fine, the Dysan later packed up/wouldnt pick up and started cycling

Does not work

Advertised Vs Actual Product1%▁▄█▁▃▅

Also, it doesn't look the same as the pictures, nor identical to the original

FAQ

Common Dyson V10 Filter questions

Answered from the same tracked data.