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Dyson V10 Filter

Fail

Prices span $6.09–$12.29, mostly outside the sweet spot, so Dyson V10 Filter is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£71K/yr45K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
81%top-5 click share · 9 brands · 17 sellers

Flapen Score

Dyson V10 Filter against its category

The dotted line is the Home & Garden average. Past it, Dyson V10 Filter is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson V10 Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dyson V10 Filter 45K times last year and spent an estimated £71K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 17.8% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
17.8%
Market size, estimated
£71Ka year
Peak month
January1.7× the quietest month
Top search term
dyson v10 filter29K searches a year

02 · Price

A sale here is worth £9.00.

Listings sell for £9.00 on average, from £6.09 to £12.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £9.00 that is £5K to £7K a year per listing.

Average price
£9.00under the $15 to $100 sweet spot
Price range
£6.09–£12.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #27 within Vacuums & Floor Care. It carries 3,477 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#27in Vacuums & Floor Care
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,477per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dyson V10 Filter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

8%

  • Morpilot44%
  • Dzpuhuojz20%
  • BONBELONG9%
  • youguobeier7%
  • JORAIR7%
  • Syxtidy5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Dyson V10 Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Dyson V10 Filter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dyson v10 filter29K/yr
  • dyson v10 animal filter3K/yr
  • dyson v10 filter replacement3K/yr
  • v10 dyson filter3K/yr
  • dyson filter replacement v107K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson V10 Filter

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
28%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“Rubbish”
A buyer, on “Quality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dyson V10 Filter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data