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Dyson V10 Battery

Fail

Demand is soft, at -28.1% this quarter, so Dyson V10 Battery is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£145K/yr69K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
73%top-5 click share · 14 brands · 16 sellers

Flapen Score

Dyson V10 Battery against its category

The dotted line is the Home & Garden average. Past it, Dyson V10 Battery is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson V10 Battery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dyson V10 Battery 69K times last year and spent an estimated £145K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
7.0%
Market size, estimated
£145Ka year
Peak month
January2.2× the quietest month
Top search term
dyson v10 battery41K searches a year

02 · Price

A sale here is worth £29.93.

Listings sell for £29.93 on average, from £18.60 to £43.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £29.93 that is £3K to £7K a year per listing.

Average price
£29.93inside the $15 to $100 sweet spot
Price range
£18.60–£43.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 29.8% of listings are out of stock. The average listing ranks #116 within Vacuums & Floor Care. It carries 450 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
29.8%
Average rank
#116in Vacuums & Floor Care
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
450per listing
Listings tracked
15

04 · Newcomers

Amazon counts 5 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
24 months

Products

Top Dyson V10 Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£14K£29K£43K£58K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

16

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

18%

  • POWTREE39%
  • EGR15%
  • Morpilot13%
  • Bonadget5%
  • ARyee5%
  • NexEnercell4%

Demand

Dyson V10 Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Dyson V10 Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson v10 battery41K/yr
  • dyson v10 battery replacement11K/yr
  • dyson sv12 battery4K/yr
  • v10 dyson battery5K/yr
  • dyson v10 animal battery4K/yr
  • dyson battery replacement v103K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson V10 Battery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging21%−0.18

takes forever to charge up

won't charge either

Doesnt charge

Battery Life16%+1.38

no real increase in battery life

Doesnt last any longer than original battery

Previously a cheaper version with only 6000mAh would only last 10mins before giving up

Durability10%−0.11

Doesn't last

Poor failed after 3 months use

Stopped working after less than 3 months

Quality-Overall7%−0.07

A dreadfully disappointing performance

Consider something of better quality

its absolute rubbish

Storage Capacity6%−0.07

Poor capacity

I cant really tell you how much the capacity is

the capacity is nowhere as much as claimed

Love

Battery Life24%+1.38

Good replacement battery

The battery holds charge really well

The battery is good

Size-Overall22%+1.03

Easy fit

Easy to fit

This fits perfectly on my Dyson hoover

Value For Money16%+1.35

reasonable price

Good value for money

Good value

Charging6%−0.18

I no longer have to recharge halfway through cleaning

Fantastic, easy to change took literally a couple of minutes, fits nice onto my charging point on the wall

Holds charge very well

Assembly/Installation6%+0.30

Easy installation

Dead simple to install – just a few screws and it's done

The battery was easy to install and fit well

Return

3.0% Return rate 21% Fixable by listing

Compatibility-Overall22%▁█▃▆▅▅
Charging18%█▆▆▆▇█

takes forever to charge up

won't charge either

Doesnt charge

Size-Overall17%█▂▅█▅▄

Doesnt fit well

The replacement screws included were slightly smaller than the original ones I removed

Not fit for purpose

Functionality-Overall16%▆▅█▅▅█

the battery is essentially unusable

Does not work properly, activates

Battery Life11%█▇▆▆▆▅

no real increase in battery life

Doesnt last any longer than original battery

Previously a cheaper version with only 6000mAh would only last 10mins before giving up

FAQ

Common Dyson V10 Battery questions

Answered from the same tracked data.