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Dyson Heater

Fail

The top 5 brands take 100% of clicks, so Dyson Heater is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£52K/yr162K searches / yr
90-day growth
+91.1%search demand this quarter
Competition
87%top-5 click share · 3 brands · 29 sellers

Flapen Score

Dyson Heater against its category

The dotted line is the Home & Garden average. Past it, Dyson Heater is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson Heater market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dyson Heater 162K times last year and spent an estimated £52K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +91.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
+91.1%
Conversion, latest week
0.1%
Market size, estimated
£52Ka year
Top search term
dyson hot and cool fan23K searches a year

02 · Price

A sale here is worth £321.83.

Listings sell for £321.83 on average, from £124.28 to £534.55. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £321.83 that is £32K to £80K a year per listing.

Average price
£321.83above the $15 to $100 sweet spot
Price range
£124.28–£534.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£32K–£80K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #230 within Heating, Cooling & Air Quality. It carries 264 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
7.7%
Average rank
#230in Heating, Cooling & Air Quality
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
264per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Dyson Heater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Dyson94%
  • Russell Hobbs4%
  • Shark2%

Demand

Dyson Heater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Spike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Jun, Oct, Nov · busiest ÷ quietest = 7.0× · 10 of 12 months tracked

Search terms

Top Dyson Heater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson hot and cool fan23K/yr
  • dyson hot and cold fan heater27K/yr
  • dyson fan hot and cold16K/yr
  • dyson am09 hot cool fan heater5K/yr
  • dyson heater and cooler fan 2 in 116K/yr
  • dyson hot and cool4K/yr
  • dyson hot and cold4K/yr
  • dyson heater49K/yr
  • dyson fan heater5K/yr
  • dyson heater and cooler3K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson Heater

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.25

Not worth the price at all

As it is costly

expensive as hell

Heating7%−0.09

I know this heatwave has been difficult for any fan to deal with

Does not cool room

Not a cooling fan

Size-Overall6%−0.08

The device is tiny

Too big for a 2 bed domestic unit

Far too small to be used in a room of any size

Functionality-Overall6%−0.16

sadly not very effective

sadly did not perform the main function I needed it for

Not working

Strength6%−0.02

The base is not very sturdy

Not as strong as my cheap £50 fan

It isn't very powerful

Love

Quality-Overall15%

Build quality is excellent

Really well made

excellent build quality

Heating10%−0.09

This is a good solid fan that heats well and cools,

it's also great at heating the room

Pleased with the heating so far

Value For Money10%−0.25

Well worth it

Excellent value for money

good buy

Ease Of Use7%+0.80

Easy to use

I also love how easy it is to control

Very handy

Design-Overall6%−0.01

I like the compact design

Great design

The design is modern

Return

2.4% Return rate 17% Fixable by listing

Functionality-Overall23%▆▃█▃▄█

sadly not very effective

sadly did not perform the main function I needed it for

Not working

Value For Money15%█▃▅█▆▄

Not worth the price at all

As it is costly

expensive as hell

Strength12%▁▄▁▁█▇

The base is not very sturdy

Not as strong as my cheap £50 fan

It isn't very powerful

Size-Overall8%▁█▃▆▄▂

The device is tiny

Too big for a 2 bed domestic unit

Far too small to be used in a room of any size

Quality-Overall8%▁█▁▇▇▄

Garbage

Its sad to see Dyson quality dropping

Not as good as it should be

FAQ

Common Dyson Heater questions

Answered from the same tracked data.