- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £52K/yr162K searches / yr
- 90-day growth
- +91.1%search demand this quarter
- Competition
- 87%top-5 click share · 3 brands · 29 sellers
Flapen Score
Dyson Heater against its category
The dotted line is the Home & Garden average. Past it, Dyson Heater is stronger. Inside it, weaker.
Market
The Dyson Heater market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dyson Heater 162K times last year and spent an estimated £52K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +91.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- +91.1%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £52Ka year
- Top search term
- dyson hot and cool fan23K searches a year
02 · Price
A sale here is worth £321.83.
Listings sell for £321.83 on average, from £124.28 to £534.55. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £321.83 that is £32K to £80K a year per listing.
- Average price
- £321.83above the $15 to $100 sweet spot
- Price range
- £124.28–£534.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £32K–£80K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #230 within Heating, Cooling & Air Quality. It carries 264 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 89%
- Out of stock, average day
- 7.7%
- Average rank
- #230in Heating, Cooling & Air Quality
- Average rating
- 4.09 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 264per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Dyson Heater products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dyson Hot+Cool Jet Focus AM09 Fan Heater 2-in-1 heats and cools with strong airflow (White/Silver)
- Price
- £304.01
- Rating
- 4.2/5
- Reviews
- 194
- Age
- 2y ago

Dyson Purifier Hot+Cool HP1 Purifying fan heater Heats and Cools (White/White)
- Price
- £390.75
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 1y ago

Dyson Cool AM07 Bladeless Tower Fan Powerful Air Multiplier Cooling for Large Rooms Quiet Operation 10 Speed Levels 70 Oscillation Remote Control
- Price
- £258.50
- Rating
- 4.1/5
- Reviews
- 1,255
- Age
- 12y ago

Dyson PURE HOT + COOL HP00 White
- Price
- £534.55
- Rating
- 4.0/5
- Reviews
- 213
- Age
- 8y ago

Dyson Purifier Hot+Cool Gen1 HP10 purifying fan heater (Silver)
- Price
- £396.47
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 2y ago
Trending
90-day click momentum
Dyson PURE HOT + COOL HP00 White
- Price
- £534.55
- Rating
- 4.0/5
- Reviews
- 213
- Age
- 8y ago

Russell Hobbs Quiet Bladeless Tower Fan & Heater with Remote Control Touch Control 85cm Tall 12 Speed Settings 12 Hour Adjustable Timer Oscillating 2kW White 2 Year Guarantee RHBLDL25W
- Price
- £124.28
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 1y ago

Dyson Cool AM07 Bladeless Tower Fan Powerful Air Multiplier Cooling for Large Rooms Quiet Operation 10 Speed Levels 70 Oscillation Remote Control
- Price
- £258.50
- Rating
- 4.1/5
- Reviews
- 1,255
- Age
- 12y ago

Dyson Purifier Cool PC1 Powerful Cooling Purifier (White/White)
- Price
- £327.47
- Rating
- 3.5/5
- Reviews
- 75
- Age
- 1y ago

Shark TurboBlade Bladeless Tower Fan High-Speed Multi-Directional
- Price
- £196.02
- Rating
- 4.2/5
- Reviews
- 276
- Age
- 1y ago
Newest
by launch date
Shark TurboBlade Bladeless Tower Fan High-Speed Multi-Directional
- Price
- £196.02
- Rating
- 4.2/5
- Reviews
- 276
- Age
- 1y ago

Dyson Purifier Hot+Cool HP1 Purifying fan heater Heats and Cools (White/White)
- Price
- £390.75
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 1y ago

Dyson Purifier Cool PC1 Powerful Cooling Purifier (White/White)
- Price
- £327.47
- Rating
- 3.5/5
- Reviews
- 75
- Age
- 1y ago

Russell Hobbs Quiet Bladeless Tower Fan & Heater with Remote Control Touch Control 85cm Tall 12 Speed Settings 12 Hour Adjustable Timer Oscillating 2kW White 2 Year Guarantee RHBLDL25W
- Price
- £124.28
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 1y ago

Dyson Purifier Hot+Cool Gen1 HP10 purifying fan heater (Silver)
- Price
- £396.47
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Dyson94%
- Russell Hobbs4%
- Shark2%
Demand
Dyson Heater search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jun, Oct, Nov · busiest ÷ quietest = 7.0× · 10 of 12 months tracked
Search terms
Top Dyson Heater search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dyson hot and cool fan23K/yr
- dyson hot and cold fan heater27K/yr
- dyson fan hot and cold16K/yr
- dyson am09 hot cool fan heater5K/yr
- dyson heater and cooler fan 2 in 116K/yr
- dyson hot and cool4K/yr
- dyson hot and cold4K/yr
- dyson heater49K/yr
- dyson fan heater5K/yr
- dyson heater and cooler3K/yr
Reviews and returns
What reviews say buyers love and hate about Dyson Heater
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not worth the price at all
As it is costly
expensive as hell
I know this heatwave has been difficult for any fan to deal with
Does not cool room
Not a cooling fan
The device is tiny
Too big for a 2 bed domestic unit
Far too small to be used in a room of any size
sadly not very effective
sadly did not perform the main function I needed it for
Not working
The base is not very sturdy
Not as strong as my cheap £50 fan
It isn't very powerful
Love
Build quality is excellent
Really well made
excellent build quality
This is a good solid fan that heats well and cools,
it's also great at heating the room
Pleased with the heating so far
Well worth it
Excellent value for money
good buy
Easy to use
I also love how easy it is to control
Very handy
I like the compact design
Great design
The design is modern
Return
2.4% Return rate 17% Fixable by listing
sadly not very effective
sadly did not perform the main function I needed it for
Not working
Not worth the price at all
As it is costly
expensive as hell
The base is not very sturdy
Not as strong as my cheap £50 fan
It isn't very powerful
The device is tiny
Too big for a 2 bed domestic unit
Far too small to be used in a room of any size
Garbage
Its sad to see Dyson quality dropping
Not as good as it should be
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dyson Heater questions
Answered from the same tracked data.









