Dyson Handheld Vacuum Cleaner
FailThe top 5 brands take 100% of clicks, so Dyson Handheld Vacuum Cleaner is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £518K/yr81K searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 89%top-5 click share · 4 brands · 42 sellers
Flapen Score
Dyson Handheld Vacuum Cleaner against its category
The dotted line is the Home & Garden average. Past it, Dyson Handheld Vacuum Cleaner is stronger. Inside it, weaker.
Market
The Dyson Handheld Vacuum Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dyson Handheld Vacuum Cleaner 81K times last year and spent an estimated £518K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £518K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £518Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- dyson handheld vacuum cleaner29K searches a year
02 · Price
A sale here is worth £123.26.
Listings sell for £123.26 on average, from £24.79 to £207.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £123.26 that is £12K to £31K a year per listing.
- Average price
- £123.26above the $15 to $100 sweet spot
- Price range
- £24.79–£207.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £12K–£31K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #45 within Vacuums & Floor Care. It carries 3,874 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 26.9%
- Average rank
- #45in Vacuums & Floor Care
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,874per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Dyson Handheld Vacuum Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dyson Car+Boat handheld vacuum cleaner 115 AW 50min deep cleaning on the go (Silver)
- Price
- £169.69
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 1y ago
Shark Handheld Cordless Vacuum Cleaner with Pet Tool Crevice Tool & Dusting Brush 80 W 0.45 liters 10 Minute Run-Time Washable Filter Black & Yellow CH950UKT
- Price
- £52.07
- Rating
- 4.5/5
- Reviews
- 7,291
- Age
- 5y ago
Gtech Multi MK2 | Cordless Handheld Vacuum Cleaner for Cars Stairs Home | 22V Li-ion Battery | Powered Brush Bar
- Price
- £109.41
- Rating
- 4.6/5
- Reviews
- 3,469
- Age
- 11y ago
Dyson V8 Origin Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar cordless handheld - 2026
- Price
- £191.96
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 3mo ago
Dyson V8 Absolute Cordless Vacuum Cleaner 115 AW up to 40 min runtime De-tangling Motorbar removes Pet hair Fluffy cleaner head cordless handheld
- Price
- £207.41
- Rating
- 4.5/5
- Reviews
- 250
- Age
- 2y ago
Trending
90-day click momentumDyson V8 Origin Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar cordless handheld - 2026
- Price
- £191.96
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 3mo ago
Shark Handheld Cordless Vacuum Cleaner Washable Filter Teal CH901UK
- Price
- £47.58
- Rating
- 4.5/5
- Reviews
- 7,291
- Age
- 4mo ago
Dyson V8 Absolute Cordless Vacuum Cleaner 115 AW up to 40 min runtime De-tangling Motorbar removes Pet hair Fluffy cleaner head cordless handheld
- Price
- £207.41
- Rating
- 4.5/5
- Reviews
- 250
- Age
- 2y ago
Gtech Multi MK2 | Cordless Handheld Vacuum Cleaner for Cars Stairs Home | 22V Li-ion Battery | Powered Brush Bar
- Price
- £109.41
- Rating
- 4.6/5
- Reviews
- 3,469
- Age
- 11y ago
Handheld Vacuum Cleaner Powerful Suction Portable Lightweight Hand Held Vacum Cordless with 25-30Mins Long Runtime Rechargeable Battery Quick Charge for Home Car Carpet Stairs Pet Hair Cleaning
- Price
- £24.79
- Rating
- 4.3/5
- Reviews
- 11,528
- Age
- 3y ago
Newest
by launch dateDyson V8 Origin Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar cordless handheld - 2026
- Price
- £191.96
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 3mo ago
Shark Handheld Cordless Vacuum Cleaner Washable Filter Teal CH901UK
- Price
- £47.58
- Rating
- 4.5/5
- Reviews
- 7,291
- Age
- 4mo ago
Dyson V8 Advanced Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar removes Pet hair cordless handheld
- Price
- £183.12
- Rating
- 4.5/5
- Reviews
- 973
- Age
- 1y ago
Dyson Car+Boat handheld vacuum cleaner 115 AW 50min deep cleaning on the go (Silver)
- Price
- £169.69
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 1y ago
Dyson V8 Absolute Cordless Vacuum Cleaner 115 AW up to 40 min runtime De-tangling Motorbar removes Pet hair Fluffy cleaner head cordless handheld
- Price
- £207.41
- Rating
- 4.5/5
- Reviews
- 250
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Dyson77%
- Shark11%
- Gtech7%
- Portutif5%
Demand
Dyson Handheld Vacuum Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Dyson Handheld Vacuum Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dyson handheld vacuum cleaner29K/yr
- dyson car and boat vacuum8K/yr
- dyson hand held vacuum cordless10K/yr
- dyson handheld vacuum cordless6K/yr
- dyson car vacuum cleaner7K/yr
- dyson handheld6K/yr
- dyson handheld vacuum6K/yr
- dyson vacuum cleaner handheld3K/yr
- vacuum cleaner handheld dyson3K/yr
- dyson hand hoover2K/yr
Reviews and returns
What reviews say buyers love and hate about Dyson Handheld Vacuum Cleaner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor Battery Life
Very low battery life
Short battery life
Doesnt last
broke within a year
it seems its not durable
now it wont even charge
Takes hours to charge
Wont charge
It's a little bit more expensive than some
Far too expensive
Its a complete rip-off for the price
Poor suction
the suction is not strong at all
The suction is very weak
Love
Nice little cleaner
easy to clean
Perfect for Everyday Clean-Ups
Easy to use
Very handy
easy to handle
Excellent product
well made products
Excellent tool
much cheaper
Excellent value
Fab for the money
Powerful suction
Very good suction power
Fantastic suction
Return
1.9% Return rate 5% Fixable by listing
now it wont even charge
Takes hours to charge
Wont charge
Not fit for purpose
does not perform as advertised
Didnt work
Poor suction
the suction is not strong at all
The suction is very weak
Poor Battery Life
Very low battery life
Short battery life
Its not powerful enough
Its very weak
not as strong as I had hoped
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dyson Handheld Vacuum Cleaner questions
Answered from the same tracked data.