dyson filter replacement
Worth a lookShows searches that convert (9.0% search→purchase), but a deep review moat (3,490 avg reviews) keeps it on the watch list.
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Great£5.07–£67.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.64avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£193K£193K/yr · 146K searches
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,490.23avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, dyson filter replacement is a £193K/yr Amazon United Kingdom market (146K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dyson filter replacement market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £183K–£220K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 5.0%
- Avg brand age
- 37 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
31
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
21%
- Dzpuhuojz26%
- Morpilot20%
- BONBELONG11%
- Leadaybetter10%
- whekeosh7%
- Dyson5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top dyson filter replacement search terms
- dyson filter62K/yr
- dyson filter replacement38K/yr
- dyson filters15K/yr
- dyson vacuum filter4K/yr
- dyson hoover filter5K/yr
- dyson filters replacement5K/yr
- dyson animal filter4K/yr
- dyson replacement filter3K/yr
- dyson vacuum cleaner filter6K/yr
- dyson vacuum filter replacement2K/yr
Top dyson filter replacement products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 Pack Filter Replacement for Dyson V10 Cyclone Series Animal Absolute
Dzpuhuojz£7.894.4★3,962 rev
![Morpilot Filters for Dyson v11 Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 [2 pack]](https://m.media-amazon.com/images/I/51YG8g-J0KL.jpg)
Morpilot Filters for Dyson v11 Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 [2 pack]
Morpilot£9.024.6★12,565 rev
BONBELONG Replacement Filter V10 Filter for Dyson Filters for Dyson V10 SCyclone Series V10 Absolute V10 Animal V10 Total Clean SV12 Replace Part No. 969082-01 Washable Reusable 2Packs
BONBELONG£9.094.5★1,077 rev
4 Pack Filter Replacement for Dyson V8 V7 Absolute Animal Motorhead
Dzpuhuojz£7.164.6★3,411 rev
3-Pack Replacement Pre Filters for Dyson - Vacuum Filter Compatible Dyson V6 V7 V8 DC59 DC58 Replaces Part 965661 01
whekeosh£7.224.6★1,807 rev
Newest
by launch date
2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02
GilesEdward£8.4212 rev
Vacuum Filter Replacement Kit for V7 V8 Animal and V8 Absolute Cordless
Koolstuffs£7.44112 rev
360 Glass HEPA & Activated Carbon Filter for DysonTP04 HP04 DP04 TP05 DP05
JUYLTOOL£22.4036 rev
360 Glass 2-in-1 Hepa Filter&Activated Carbon Filter for Dyson Air Purifier
JUYLTOOL£23.65110 rev
HUAREW 5 Pack Replacement Vacuum Filter for Dyson V6 V7 V8 DC58 DC59 DC61 Washable Pre Filters Replacements Part 965661-01
HUAREW£7.65233 rev
Trending
90-day click momentum2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02
GilesEdward£8.424.1★
BAMBOOST HEPA Filtration Replacement HP04 TP04 DP04 TP05 Pure Cool 360 Activated Carbon Air Purifier Fan
Bamboost£23.393.9★
360 Glass HEPA & Activated Carbon Filter for DysonTP04 HP04 DP04 TP05 DP05
JUYLTOOL£22.404.1★
360 Glass 2-in-1 Hepa Filter&Activated Carbon Filter for Dyson Air Purifier
JUYLTOOL£23.654.2★
Dyson 360 Glass HEPA + Carbon Filter Pure Cool DP04 HP04 HP07 HP09 HP10 PH03 PH04 TP07 TP09 Air Purifier 965432-01
Dyson£67.394.5★
What buyers say about dyson filter replacement
What buyers praise and complain about, mined from review topics.What buyers love
“Fits brilliantly”
“Excellent replacement filters”
“Excellent value for money”
“The quality feels solid”
“Looks exactly the same”
“Very effective and great value”
“Excellent value for money and perfect compatibility”
“Easy to clean”
“Easy to install”
“From not getting anything to now working excellently”
What buyers complain about
“it turns out they are just a teeny bit too big”
“The thin filters don't have enough airflow”
“Bad construction quality”
“Dont work with my machine”
“Didnt work”
“Difficult to get into the machine”
“there so expensive”
“The clip for the filters dont last”
“Do the job need to change them more often”
“Filter previously used”
Top return reasons
Common questions
- Is dyson filter replacement profitable to sell on Amazon United Kingdom?
- The niche generates £193K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the dyson filter replacement niche?
- 14 brands and 31 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in dyson filter replacement?
- Top complaints mined from reviews: Size-Overall, Filtration, Quality-Overall. The return rate is 2.3%.
- When does demand for dyson filter replacement peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the dyson filter replacement niche?
- Listings span £5.07–£67.39; the average listing price is £14.64 (sweet spot $15–$100). The average incumbent carries 3,490 reviews — the moat a new listing must climb.