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Dyson Fan Filter

Pass

Dyson Fan Filter scores 67 out of 100, a Pass. Shoppers spend an estimated $77K a year here, search demand grew +211.9% this quarter, and an estimated 1.8% of orders come back.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£77K/yr52K searches / yr
90-day growth
+211.9%search demand this quarter
Competition
55%top-5 click share · 16 brands · 28 sellers

Flapen Score

Dyson Fan Filter against its category

The dotted line is the Home & Garden average. Past it, Dyson Fan Filter is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson Fan Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dyson Fan Filter 52K times last year and spent an estimated £77K. The top 5 brands take 71% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +211.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+211.9%
Conversion, latest week
6.6%
Market size, estimated
£77Ka year
Peak month
June3.4× the quietest month
Top search term
dyson fan filter17K searches a year

02 · Price

A sale here is worth £22.33.

Listings sell for £22.33 on average, from £12.85 to £67.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £22.33 that is £2K to £6K a year per listing.

Average price
£22.33inside the $15 to $100 sweet spot
Price range
£12.85–£67.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #121 within Heating, Cooling & Air Quality. It carries 164 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
89%
Out of stock, average day
7.4%
Average rank
#121in Heating, Cooling & Air Quality
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
164per listing
Listings tracked
28

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dyson Fan Filter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

28

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 90%

Open market

24%

  • JUYLTOOL28%
  • Spares2go24%
  • Dyson10%
  • JORAIR5%
  • Bamboost4%
  • ARCHER LIFE HALL4%

Demand

Dyson Fan Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.4×

Search terms

Top Dyson Fan Filter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dyson fan filter17K/yr
  • dyson fan filter replacement6K/yr
  • dyson pure cool filter4K/yr
  • dyson air purifier filter replacement3K/yr
  • dyson hepa filter4K/yr
  • dyson air purifier filter5K/yr
  • dyson hepa filter replacement4K/yr
  • dyson hot and cold air purifier filter2K/yr
  • dyson air filter replacement3K/yr
  • dyson air filter3K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson Fan Filter

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
1.8%of orders come back
“it turns out they are just a teeny bit too big”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dyson Fan Filter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data