dyson fan filter
Worth a lookShows demand growing +211.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+211.9%90-day search growth — must beat 0% to launch
Avg price
Great£22.33avg listing price — sweet spot $15–$100
Review moat
Great163.61avg incumbent reviews — the moat a new listing must climb
Price range
Great£12.85–£67.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Bad£77K£77K/yr · 52K searches
According to Flapen's Amazon United Kingdom niche tracking, dyson fan filter is a £77K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dyson fan filter market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £67K–£89K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #121
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 93%
- Out of stock
- 7.4%
- Avg brand age
- 38 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
28
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
55%
Top 20: 90%
Open market
24%
- JUYLTOOL28%
- Spares2go24%
- Dyson10%
- JORAIR5%
- Bamboost4%
- ARCHER LIFE HALL4%
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — +211.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.4×
Top dyson fan filter search terms
- dyson fan filter17K/yr
- dyson fan filter replacement6K/yr
- dyson pure cool filter4K/yr
- dyson air purifier filter replacement3K/yr
- dyson hepa filter4K/yr
- dyson air purifier filter5K/yr
- dyson hepa filter replacement4K/yr
- dyson hot and cold air purifier filter2K/yr
- dyson air filter replacement3K/yr
- dyson air filter3K/yr
Top dyson fan filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
360 Glass 2-in-1 Hepa Filter&Activated Carbon Filter for Dyson Air Purifier
JUYLTOOL£23.654.2★110 rev
SPARES2GO 360 Glass HEPA Filter and Activated Carbon Filter for Dyson fits Pure Cool DP04 HP04 HP07 HP09 PH01 PH03 TP04 TP07 TP09 Air Purifying Tower Fan
Spares2go£29.674.1★437 rev
Dyson 360 Glass HEPA + Carbon Filter Pure Cool DP04 HP04 HP07 HP09 HP10 PH03 PH04 TP07 TP09 Air Purifier 965432-01
Dyson£67.394.5★360 rev
360 Glass HEPA & Activated Carbon Filter for DysonTP04 HP04 DP04 TP05 DP05
JUYLTOOL£22.404.1★36 rev
SPARES2GO 360 Glass Hepa Filter for Dyson TP00 TP01 TP02 TP03 AM11 fits Pure Cool Link Tower Air Purifier
Spares2go£14.134.4★576 rev
Newest
by launch date
Reliapart 360 Glass HEPA and Activated Carbon Filter Compatible for Dyson Pure Hot+Cool DP04 DP05 TP04 TP05 HP04 Series Air Purifier Fan Replacement Filter 969048-05 968707-08 968708-08
Reliapart£15.811 rev
360Combi Glass H13 2-in-1 Hepa + Activated Carbon Filter Replacement Filter Compatible with Dyson TP06 TP07 TP09 TP10 TP04 TP7A TP4A DP04 HP04 HP06 HP07 HP09 HP10 PH01 PH02 PH03 PH3A Air Purifier
Todfut£21.115 rev
2 Pack 2-in-1 Air Purifier Filter for Dyson 360 Glass Hepa Filter 965432-01
ZQZiQi£30.7111 rev
360 Glass HEPA & Activated Carbon Filter for DysonTP04 HP04 DP04 TP05 DP05
JUYLTOOL£22.4036 rev
Replacement Filter for Dyson Air Purifier HP04 TP04 DP04 PH04 HP09 TP09 HP07 TP07 PH03 PH01 2-in-1 H13 Grade True HEPA Filter and Activated Carbon Filter
Ecleanfy£19.25143 rev
Trending
90-day click momentumReliapart 360 Glass HEPA and Activated Carbon Filter Compatible for Dyson Pure Hot+Cool DP04 DP05 TP04 TP05 HP04 Series Air Purifier Fan Replacement Filter 969048-05 968707-08 968708-08
Reliapart£15.815.0★
360Combi Glass H13 2-in-1 Hepa + Activated Carbon Filter Replacement Filter Compatible with Dyson TP06 TP07 TP09 TP10 TP04 TP7A TP4A DP04 HP04 HP06 HP07 HP09 HP10 PH01 PH02 PH03 PH3A Air Purifier
Todfut£21.114.7★
iAmoy Replacement HEPA Filter Compatible Dyson Pure Cool HP03 & DP01 DP03 Desk Air Purifier & Dyson HP02 HP01 HP00 Pure Hot + Cool Link Cleaner Fan
iAmoy£17.434.2★
SPARES2GO Combi HEPA & Carbon Filter for Dyson DP04 HP04 HP07 HP09 PH01 PH02 PH03 PH04 TP04 TP06 TP07 TP09 Pure Hot Cool Humidifier Air Purifiers
Spares2go£18.994.1★
BAMBOOST HEPA Filtration Replacement HP04 TP04 DP04 TP05 Pure Cool 360 Activated Carbon Air Purifier Fan
Bamboost£23.393.9★
What buyers say about dyson fan filter
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“Good Value”
“Perfect authentic Dyson hepa filter”
“Does the same job”
“The filters look well constructed”
“Doing the job well”
“Excellent value for money and perfect compatibility”
“Easy to install”
“Do what the are designed for”
“Reliability”
What buyers complain about
“it turns out they are just a teeny bit too big”
“Despite it being included in the description as compatible it definitely isn't”
“there so expensive”
“just the same quality”
“The Dyson doesn't recognise this filter so a complete waste of money”
“Inaccurate description - not fit for purpose”
“No instructions included”
“Difficult to get into the machine”
“Now having to replace”
“Does not last long”
Top return reasons
Common questions
- Is dyson fan filter profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +211.9%. Flapen's verdict: Worth a look (67/100).
- How competitive is the dyson fan filter niche?
- 16 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in dyson fan filter?
- Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Value For Money. The return rate is 1.8%.
- When does demand for dyson fan filter peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.4× the quietest.
- What does it cost to enter the dyson fan filter niche?
- Listings span £12.85–£67.39; the average listing price is £22.33 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.