Dyson Fan Filter
Dyson Fan Filter shows demand growing +211.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Is Dyson Fan Filter profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dyson Fan Filter is a £77K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.
Dyson Fan Filter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +211.9% over the last 90 days and 6.6% of searches end in a purchase.
£77K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 28 products
Top Dyson Fan Filter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
360 Glass 2-in-1 Hepa Filter&Activated Carbon Filter for Dyson Air Purifier
- Price
- £23.65
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 1y ago

SPARES2GO 360 Glass HEPA Filter and Activated Carbon Filter for Dyson fits Pure Cool DP04 HP04 HP07 HP09 PH01 PH03 TP04 TP07 TP09 Air Purifying Tower Fan
- Price
- £29.67
- Rating
- 4.1/5
- Reviews
- 437
- Age
- 6y ago

Dyson 360 Glass HEPA + Carbon Filter Pure Cool DP04 HP04 HP07 HP09 HP10 PH03 PH04 TP07 TP09 Air Purifier 965432-01
- Price
- £67.39
- Rating
- 4.5/5
- Reviews
- 360
- Age
- 4y ago

360 Glass HEPA & Activated Carbon Filter for DysonTP04 HP04 DP04 TP05 DP05
- Price
- £22.40
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 1y ago

SPARES2GO 360 Glass Hepa Filter for Dyson TP00 TP01 TP02 TP03 AM11 fits Pure Cool Link Tower Air Purifier
- Price
- £14.13
- Rating
- 4.4/5
- Reviews
- 576
- Age
- 6y ago
Trending
90-day click momentum
Reliapart 360 Glass HEPA and Activated Carbon Filter Compatible for Dyson Pure Hot+Cool DP04 DP05 TP04 TP05 HP04 Series Air Purifier Fan Replacement Filter 969048-05 968707-08 968708-08
- Price
- £15.81
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

360Combi Glass H13 2-in-1 Hepa + Activated Carbon Filter Replacement Filter Compatible with Dyson TP06 TP07 TP09 TP10 TP04 TP7A TP4A DP04 HP04 HP06 HP07 HP09 HP10 PH01 PH02 PH03 PH3A Air Purifier
- Price
- £21.11
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 8mo ago

iAmoy Replacement HEPA Filter Compatible Dyson Pure Cool HP03 & DP01 DP03 Desk Air Purifier & Dyson HP02 HP01 HP00 Pure Hot + Cool Link Cleaner Fan
- Price
- £17.43
- Rating
- 4.2/5
- Reviews
- 461
- Age
- 7y ago

SPARES2GO Combi HEPA & Carbon Filter for Dyson DP04 HP04 HP07 HP09 PH01 PH02 PH03 PH04 TP04 TP06 TP07 TP09 Pure Hot Cool Humidifier Air Purifiers
- Price
- £18.99
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 10y ago

BAMBOOST HEPA Filtration Replacement HP04 TP04 DP04 TP05 Pure Cool 360 Activated Carbon Air Purifier Fan
- Price
- £23.39
- Rating
- 3.9/5
- Reviews
- 126
- Age
- 4y ago
Newest
by launch date
Reliapart 360 Glass HEPA and Activated Carbon Filter Compatible for Dyson Pure Hot+Cool DP04 DP05 TP04 TP05 HP04 Series Air Purifier Fan Replacement Filter 969048-05 968707-08 968708-08
- Price
- £15.81
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

360Combi Glass H13 2-in-1 Hepa + Activated Carbon Filter Replacement Filter Compatible with Dyson TP06 TP07 TP09 TP10 TP04 TP7A TP4A DP04 HP04 HP06 HP07 HP09 HP10 PH01 PH02 PH03 PH3A Air Purifier
- Price
- £21.11
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 8mo ago

2 Pack 2-in-1 Air Purifier Filter for Dyson 360 Glass Hepa Filter 965432-01
- Price
- £30.71
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 1y ago

360 Glass HEPA & Activated Carbon Filter for DysonTP04 HP04 DP04 TP05 DP05
- Price
- £22.40
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 1y ago

Replacement Filter for Dyson Air Purifier HP04 TP04 DP04 PH04 HP09 TP09 HP07 TP07 PH03 PH01 2-in-1 H13 Grade True HEPA Filter and Activated Carbon Filter
- Price
- £19.25
- Rating
- 4.3/5
- Reviews
- 143
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
28
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
55%
Top 20: 90%
Open market
24%
- JUYLTOOL28%
- Spares2go24%
- Dyson10%
- JORAIR5%
- Bamboost4%
- ARCHER LIFE HALL4%
Dyson Fan Filter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.4×
Top Dyson Fan Filter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dyson fan filter17K/yr
- dyson fan filter replacement6K/yr
- dyson pure cool filter4K/yr
- dyson air purifier filter replacement3K/yr
- dyson hepa filter4K/yr
- dyson air purifier filter5K/yr
- dyson hepa filter replacement4K/yr
- dyson hot and cold air purifier filter2K/yr
- dyson air filter replacement3K/yr
- dyson air filter3K/yr
What reviews say buyers love and hate about Dyson Fan Filter
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Fits well”
“Good Value”
“Perfect authentic Dyson hepa filter”
“Does the same job”
“The filters look well constructed”
What buyers complain about
66% of reviews“it turns out they are just a teeny bit too big”
“Despite it being included in the description as compatible it definitely isn't”
“there so expensive”
“just the same quality”
“The Dyson doesn't recognise this filter so a complete waste of money”
Dyson Fan Filter return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dyson Fan Filter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









