Dyson Fan
MaybeSearch demand grew >1,000% this quarter. But buyers convert on only 0.5% of searches, so Dyson Fan is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £1.4M/yr1.5M searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 50 sellers
Flapen Score
Dyson Fan against its category
The dotted line is the Home & Garden average. Past it, Dyson Fan is stronger. Inside it, weaker.
Market
The Dyson Fan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dyson Fan 1.5M times last year and spent an estimated £1.4M. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £1.4Ma year
- Peak month
- July53.5× the quietest month
- Top search term
- dyson fan876K searches a year
02 · Price
A sale here is worth £162.35.
Listings sell for £162.35 on average, from £56.28 to £390.75. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £162.35 that is £122K to £162K a year per listing.
- Average price
- £162.35above the $15 to $100 sweet spot
- Price range
- £56.28–£390.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £122K–£162K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #115 within Heating, Cooling & Air Quality. It carries 3,414 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 87%
- Out of stock, average day
- 5.6%
- Average rank
- #115in Heating, Cooling & Air Quality
- Average rating
- 4.03 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,414per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Dyson Fan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dyson Cool AM07 Bladeless Tower Fan Powerful Air Multiplier Cooling for Large Rooms Quiet Operation 10 Speed Levels 70 Oscillation Remote Control
- Price
- £258.50
- Rating
- 4.1/5
- Reviews
- 1,255
- Age
- 12y ago
Dyson Purifier Cool PC1 Powerful Cooling Purifier (White/White)
- Price
- £327.47
- Rating
- 3.5/5
- Reviews
- 75
- Age
- 1y ago
Dyson Purifier Hot+Cool HP1 Purifying fan heater Heats and Cools (White/White)
- Price
- £390.75
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 1y ago
Dyson Hot+Cool Jet Focus AM09 Fan Heater 2-in-1 heats and cools with strong airflow (White/Silver)
- Price
- £304.01
- Rating
- 4.2/5
- Reviews
- 194
- Age
- 2y ago
DREO 20dB Silent Tower Fan 28 ft/s Velocity Electric Cooling Fan with Remote 90 Oscillating 8 Speeds 4 Modes 8H Timer LED Display 220-240V Black
- Price
- £62.17
- Rating
- 4.5/5
- Reviews
- 46,721
- Age
- 4y ago
Trending
90-day click momentum
Russell Hobbs Smart Bladeless Cooling Fan in Opulence 9 Speed Settings 3 Modes Touch Controlled Buttons WiFi Enabled LED Display with Remote 80 Oscillation Function 59cm Tall RHCBLDL10BLSM
- Price
- £65.62
- Rating
- 3.8/5
- Reviews
- 50
- Age
- 5mo ago
Russell Hobbs Smart Bladeless Cooling Fan in Opulence 9 Speed Settings 3 Modes Touch Controlled Buttons WiFi Enabled LED Display with Remote 80 Oscillation Function 80cm Tall RHBLDLC25BLSM
- Price
- £80.30
- Rating
- 4.1/5
- Reviews
- 33
- Age
- 5mo ago
Dyson HushJet Mini Cool Fan Powerful Quiet 3in1 Portable Cooling Fan for Travel & OntheGo Use Fast Evaporative Cooling with Turbo Airflow up to 25m/s and Up to 6 Hours Battery Life
- Price
- £81.80
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 2mo ago
Pro Breeze Silent Bladeless Portable Tower Fan - Ultra Quiet Standing Air Circulator with Remote Control Timer 6 Speeds & LED Display
- Price
- £103.98
- Rating
- 4.4/5
- Reviews
- 1,649
- Age
- 3y ago
UOAESR Bladeless Tower Fan with Air Purifier 2 in1 Tower Fans with Remote Control 8H Time 90 Oscillation Timer Super Quiet Air Cooler for Home and Office (Silver)
- Price
- £59.95
- Rating
- 3.1/5
- Reviews
- 166
- Age
- 1y ago
Newest
by launch dateDyson HushJet Mini Cool Fan Powerful Quiet 3in1 Portable Cooling Fan for Travel & OntheGo Use Fast Evaporative Cooling with Turbo Airflow up to 25m/s and Up to 6 Hours Battery Life
- Price
- £81.80
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 2mo ago
Russell Hobbs Smart Bladeless Cooling Fan in Opulence 9 Speed Settings 3 Modes Touch Controlled Buttons WiFi Enabled LED Display with Remote 80 Oscillation Function 59cm Tall RHCBLDL10BLSM
- Price
- £65.62
- Rating
- 3.8/5
- Reviews
- 50
- Age
- 5mo ago
Russell Hobbs Smart Bladeless Cooling Fan in Opulence 9 Speed Settings 3 Modes Touch Controlled Buttons WiFi Enabled LED Display with Remote 80 Oscillation Function 80cm Tall RHBLDLC25BLSM
- Price
- £80.30
- Rating
- 4.1/5
- Reviews
- 33
- Age
- 5mo ago
UOAESR Bladeless Tower Fan with Air Purifier 2 in1 Tower Fans with Remote Control 8H Time 90 Oscillation Timer Super Quiet Air Cooler for Home and Office (Silver)
- Price
- £59.95
- Rating
- 3.1/5
- Reviews
- 166
- Age
- 1y ago
Dyson Cool CF1 Desk Fan White/Silver Bladeless Quiet Cooling Fan with Air Multiplier Technology MyDyson App Control Sleep Mode Energy Efficient
- Price
- £165.83
- Rating
- 3.9/5
- Reviews
- 82
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
50
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
4%
- Dyson76%
- Russell Hobbs5%
- Shark5%
- DREO4%
- Pro Breeze4%
- UOAESR3%
- Open — no brand owns it (2 brands, 4%)
Demand
Dyson Fan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 53.5×
Search terms
Top Dyson Fan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dyson fan876K/yr
- dyson cooling fan205K/yr
- dyson fan tower141K/yr
- dyson air conditioner73K/yr
- dyson fans39K/yr
- fan dyson33K/yr
- dyson fans cooling24K/yr
- dyson air cooler21K/yr
- dyson cool16K/yr
- dyson tower fan17K/yr
Reviews and returns
What reviews say buyers love and hate about Dyson Fan
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a lot more expensive
expensive as hell
which will be costly
Quality seems a little flimsy
I was a bit worried about the quality of this
It felt cheap, overpriced, and nowhere near the quality I would normally associate with the brand
Smaller than I thought
So it doesnt fit in its box
A bit larger than I expected
It is noisy
Loudly clicks therefore unusable
is already making a clicking sound as it turns
sadly not very effective
It may be mine isn't working correctly
Did not work
Love
Really nice build quality
This fan has very good quality
A+ quality
Powerful & quiet
Quiet and powerful
Its quiet
Well worth it
Excellent value for money
Good value
it warms the room adequately
it's also great at heating the room
Pleased with the heating so far
Easy assemble
Assembly is simple
Easy to put together
Return
1.0% Return rate 20% Fixable by listing
sadly not very effective
It may be mine isn't working correctly
Did not work
not powerful enough
not as powerful as some
Weak
Smaller than I thought
So it doesnt fit in its box
A bit larger than I expected
a lot more expensive
expensive as hell
which will be costly
Quality seems a little flimsy
I was a bit worried about the quality of this
It felt cheap, overpriced, and nowhere near the quality I would normally associate with the brand
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dyson Fan questions
Answered from the same tracked data.