Skip to content

Dyson Fan

Maybe

Search demand grew >1,000% this quarter. But buyers convert on only 0.5% of searches, so Dyson Fan is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£1.4M/yr1.5M searches / yr
90-day growth
>1,000%search demand this quarter
Competition
73%top-5 click share · 8 brands · 50 sellers

Flapen Score

Dyson Fan against its category

The dotted line is the Home & Garden average. Past it, Dyson Fan is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dyson Fan 1.5M times last year and spent an estimated £1.4M. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.5%
Market size, estimated
£1.4Ma year
Peak month
July53.5× the quietest month
Top search term
dyson fan876K searches a year

02 · Price

A sale here is worth £162.35.

Listings sell for £162.35 on average, from £56.28 to £390.75. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £162.35 that is £122K to £162K a year per listing.

Average price
£162.35above the $15 to $100 sweet spot
Price range
£56.28–£390.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£122K–£162K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #115 within Heating, Cooling & Air Quality. It carries 3,414 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
5.6%
Average rank
#115in Heating, Cooling & Air Quality
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,414per listing
Listings tracked
15

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
26 months

Products

Top Dyson Fan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£138K£277K£415K£553K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

50

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

4%

  • Dyson76%
  • Russell Hobbs5%
  • Shark5%
  • DREO4%
  • Pro Breeze4%
  • UOAESR3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Dyson Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 53.5×

Search terms

Top Dyson Fan search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dyson fan876K/yr
  • dyson cooling fan205K/yr
  • dyson fan tower141K/yr
  • dyson air conditioner73K/yr
  • dyson fans39K/yr
  • fan dyson33K/yr
  • dyson fans cooling24K/yr
  • dyson air cooler21K/yr
  • dyson cool16K/yr
  • dyson tower fan17K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson Fan

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Value For Money”
1.0%of orders come back
“a lot more expensive”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dyson Fan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data