Is dyson fan profitable to sell on Amazon United Kingdom?

The niche generates £1.4M/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Launch it (57/100).

How competitive is the dyson fan niche?

8 brands and 50 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in dyson fan?

Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 1.0%.

When does demand for dyson fan peak?

Demand peaks in May–Jun–Jul; the busiest month runs 53.5× the quietest.

What does it cost to enter the dyson fan niche?

Listings span £56.28–£390.75; the average listing price is £162.35 (sweet spot $15–$100). The average incumbent carries 3,414 reviews — the moat a new listing must climb.

dyson fan

Launch it

A $1.4M/yr market growing >1,000% this quarter with returns at 1.0% — clears our launch bar.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Market size

Great£1.4M

£1.4M/yr · 1.5M searches

Avg price

Good£162.35

avg listing price — sweet spot $15–$100

Review moat

Okay3,413.87

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Price range

Bad£56.28–£390.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals Trending High Price

According to Flapen's Amazon United Kingdom niche tracking, dyson fan is a £1.4M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 57/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dyson fan market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: £1.6M–£2.0M; units × avg price
Conversion rate: 0.5%
Avg BSR: #115
Page quality: 0%
Prime: 87%
Sponsored: 80%
Out of stock: 5.6%
Avg brand age: 26 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Dyson76%
Russell Hobbs5%
Shark5%
DREO4%
Pro Breeze4%
UOAESR3%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 53.5×

Open Trend

Top dyson fan search terms

dyson fan876K/yr >1,000%0.4% conv.
dyson cooling fan205K/yr >1,000%0.4% conv.
dyson fan tower141K/yr >1,000%0.6% conv.
dyson air conditioner73K/yr >1,000%0.3% conv.
dyson fans39K/yr >1,000%0.4% conv.
fan dyson33K/yr >1,000%0.3% conv.
dyson fans cooling24K/yr >1,000%0.5% conv.
dyson air cooler21K/yr >1,000%0.4% conv.
dyson cool16K/yr >1,000%0.6% conv.
dyson tower fan17K/yr >1,000%0.5% conv.

All search terms

Top dyson fan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dyson Cool AM07 Bladeless Tower Fan Powerful Air Multiplier Cooling for Large Rooms Quiet Operation 10 Speed Levels 70 Oscillation Remote Control

Dyson£258.504.1★1,255 rev

Dyson Purifier Cool PC1 Powerful Cooling Purifier (White/White)

Dyson£327.473.5★75 rev

Dyson Purifier Hot+Cool HP1 Purifying fan heater Heats and Cools (White/White)

Dyson£390.754.3★72 rev

Dyson Hot+Cool Jet Focus AM09 Fan Heater 2-in-1 heats and cools with strong airflow (White/Silver)

Dyson£304.014.2★194 rev

DREO 20dB Silent Tower Fan 28 ft/s Velocity Electric Cooling Fan with Remote 90 Oscillating 8 Speeds 4 Modes 8H Timer LED Display 220-240V Black

DREO£62.174.5★46,721 rev

Newest

by launch date

Dyson HushJet Mini Cool Fan Powerful Quiet 3in1 Portable Cooling Fan for Travel & OntheGo Use Fast Evaporative Cooling with Turbo Airflow up to 25m/s and Up to 6 Hours Battery Life

Dyson£81.8017 rev

2mo ago

Russell Hobbs Smart Bladeless Cooling Fan in Opulence 9 Speed Settings 3 Modes Touch Controlled Buttons WiFi Enabled LED Display with Remote 80 Oscillation Function 59cm Tall RHCBLDL10BLSM

Russell Hobbs£65.6250 rev

5mo ago

Russell Hobbs Smart Bladeless Cooling Fan in Opulence 9 Speed Settings 3 Modes Touch Controlled Buttons WiFi Enabled LED Display with Remote 80 Oscillation Function 80cm Tall RHBLDLC25BLSM

Russell Hobbs£80.3033 rev

5mo ago

UOAESR Bladeless Tower Fan with Air Purifier 2 in1 Tower Fans with Remote Control 8H Time 90 Oscillation Timer Super Quiet Air Cooler for Home and Office (Silver)

UOAESR£59.95166 rev

1y ago

Dyson Cool CF1 Desk Fan White/Silver Bladeless Quiet Cooling Fan with Air Multiplier Technology MyDyson App Control Sleep Mode Energy Efficient

Dyson£165.8382 rev

1y ago

What buyers say about dyson fan

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Really nice build quality”

Noise Level12%

“Powerful & quiet”

Value For Money10%

“Well worth it”

Heating6%

“it warms the room adequately”

Assembly/Installation6%

“Easy assemble”

Remote Control5%

“Love the remote controls”

Ease Of Use5%

“Easy To Use”

Strength5%

“sturdy”

Design-Overall4%

“The design is modern”

Advertised Vs Actual Product2%

“Exceeded my high expectations”

What buyers complain about

Value For Money20%

“a lot more expensive”

Quality-Overall7%

“Quality seems a little flimsy”

Size-Overall6%

“Smaller than I thought”

Noise Level6%

“It is noisy”

Functionality-Overall5%

“sadly not very effective”

Strength4%

“not powerful enough”

Heating4%

“I know this heatwave has been difficult for any fan to deal with”

Advertised Vs Actual Product3%

“is a little misleading in the description”

Durability2%

“something probably broke on the inside”

Weight Heavy2%

“And very heavy”

Top return reasons

Functionality-Overall21%

Strength13%

Size-Overall11%

Value For Money10%

Quality-Overall7%

Advertised Vs Actual Product5%

Noise Level5%

Heating5%

Defective Material/Parts4%