Dyson Air Purifiers
FailThe top 5 brands take 100% of clicks, so Dyson Air Purifiers is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £362K/yr128K searches / yr
- 90-day growth
- +69.0%search demand this quarter
- Competition
- 87%top-5 click share · 3 brands · 99 sellers
Flapen Score
Dyson Air Purifiers against its category
The dotted line is the Home & Garden average. Past it, Dyson Air Purifiers is stronger. Inside it, weaker.
Market
The Dyson Air Purifiers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dyson Air Purifiers 128K times last year and spent an estimated £362K. All 3 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +69.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £362K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- +69.0%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £362Ka year
- Peak month
- June2.7× the quietest month
- Top search term
- dyson air purifier60K searches a year
02 · Price
A sale here is worth £333.01.
Listings sell for £333.01 on average, from £52.85 to £694.24. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £333.01 that is £0 to £33K a year per listing.
- Average price
- £333.01above the $15 to $100 sweet spot
- Price range
- £52.85–£694.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£33K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #211 within Heating, Cooling & Air Quality. It carries 256 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 73%
- Out of stock, average day
- 2.2%
- Average rank
- #211in Heating, Cooling & Air Quality
- Average rating
- 4.07 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 256per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Dyson Air Purifiers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dyson Purifier Cool PC1 Powerful Cooling Purifier (White/White)
- Price
- £327.47
- Rating
- 3.5/5
- Reviews
- 75
- Age
- 1y ago
Dyson Hushjet Compact Purifier Engineered for Powerful Whisper-quiet Whole-room Air Purification Homes with Pets Allergies Fully-sealed filtration 5-year no change filter (White/Silver)
- Price
- £263.83
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 6mo ago
Dyson Purifier Hot+Cool HP1 Purifying fan heater Heats and Cools (White/White)
- Price
- £390.75
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 1y ago
Dyson Cool AM07 Bladeless Tower Fan Powerful Air Multiplier Cooling for Large Rooms Quiet Operation 10 Speed Levels 70 Oscillation Remote Control
- Price
- £258.50
- Rating
- 4.1/5
- Reviews
- 1,255
- Age
- 12y ago
Dyson Purifier Hot+Cool Gen1 HP10 purifying fan heater (Silver)
- Price
- £396.47
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 2y ago
Trending
90-day click momentumDyson Cool AM07 Bladeless Tower Fan Powerful Air Multiplier Cooling for Large Rooms Quiet Operation 10 Speed Levels 70 Oscillation Remote Control
- Price
- £258.50
- Rating
- 4.1/5
- Reviews
- 1,255
- Age
- 12y ago
Dyson TP7A Purifier Cool Auto React Purifying Fan - White/Nickel
- Price
- £371.88
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 4y ago
Dyson Purifier Cool PC1 Powerful Cooling Purifier (White/White)
- Price
- £327.47
- Rating
- 3.5/5
- Reviews
- 75
- Age
- 1y ago
dyson TP09 Purifier Cool Formaldehyde Tower Fan Purifier 40 W HEPA H13 BT 4.0 WiFi Gold
- Price
- £504.77
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 3y ago
Dyson Hushjet Compact Purifier Engineered for Powerful Whisper-quiet Whole-room Air Purification Homes with Pets Allergies Fully-sealed filtration 5-year no change filter (White/Silver)
- Price
- £263.83
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 6mo ago
Newest
by launch dateDyson Hushjet Compact Purifier Engineered for Powerful Whisper-quiet Whole-room Air Purification Homes with Pets Allergies Fully-sealed filtration 5-year no change filter (White/Silver)
- Price
- £263.83
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 6mo ago
Dyson Purifier Cool PC1 Powerful Cooling Purifier (White/White)
- Price
- £327.47
- Rating
- 3.5/5
- Reviews
- 75
- Age
- 1y ago
Dyson Purifier Hot+Cool HP1 Purifying fan heater Heats and Cools (White/White)
- Price
- £390.75
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 1y ago
Shark NeverChange5 Air Purifier for Home Bedroom Office Dove HP072UK
- Price
- £98.30
- Rating
- 4.3/5
- Reviews
- 255
- Age
- 1y ago
Dyson Purifier Hot+Cool Gen1 HP10 purifying fan heater (Silver)
- Price
- £396.47
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
99
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Dyson96%
- Shark2%
- PHILIPS2%
Demand
Dyson Air Purifiers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.7×
Search terms
Top Dyson Air Purifiers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dyson air purifier60K/yr
- dyson purifying fan6K/yr
- dyson purifier10K/yr
- air purifier dyson10K/yr
- dyson purifier cool3K/yr
- dyson fan air purifier2K/yr
- dyson purifier hot and cool3K/yr
- dyson dehumidifier and air purifier7K/yr
- dyson humidifier and air purifier3K/yr
- dyson hot and cold air purifier4K/yr
Reviews and returns
What reviews say buyers love and hate about Dyson Air Purifiers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not worth the price at all
As it is costly
they arent cheap
WiFi connection drops out
Bluetooth didn't work
It does not connect to the WiFi
The device is tiny
Bigger than i thought it would be
Small
I know this heatwave has been difficult for any fan to deal with
Does not cool room
Not a cooling fan
sadly not very effective
Does not work
Dont not work very well
Love
excellent build quality
Build quality is excellent
Really well made
The air purification is top-notch
A solid combination of air purifier
Brilliant Air Purifier
Easy to use
The controls are simple
Very handy
it warms the room adequately
it's also great at heating the room
Pleased with the heating so far
good buy
worth the money
Good value for money
Return
3.1% Return rate 20% Fixable by listing
sadly not very effective
Does not work
Dont not work very well
The device is tiny
Bigger than i thought it would be
Small
Not worth the price at all
As it is costly
they arent cheap
The base is not very sturdy
Not as strong as my cheap £50 fan
It isn't very powerful
Garbage
Its sad to see Dyson quality dropping
Not as good as it should be
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mole Repellent
£163K/yr+91.4%
Cat Repellent
£1.4M/yr+53.2%
Parasol Base
£1.1M/yr+904.4%
Fly Repellent Fan
£302K/yr>1,000%
Industrial Fan
£1.0M/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dyson Air Purifiers questions
Answered from the same tracked data.