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Duvet Protector King Size

Fail

Demand is soft, at -56.0% this quarter, so Duvet Protector King Size is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£36K/yr36K searches / yr
90-day growth
-56.0%search demand this quarter
Competition
79%top-5 click share · 7 brands · 7 sellers

Flapen Score

Duvet Protector King Size against its category

The dotted line is the Home & Garden average. Past it, Duvet Protector King Size is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duvet Protector King Size market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Duvet Protector King Size 36K times last year and spent an estimated £36K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -56.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-56.0%
Conversion, latest week
6.6%
Market size, estimated
£36Ka year
Peak month
February2.8× the quietest month
Top search term
duvet protector king size20K searches a year

02 · Price

A sale here is worth £15.02.

Listings sell for £15.02 on average, from £9.63 to £33.07. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £15.02 that is £2K to £4K a year per listing.

Average price
£15.02inside the $15 to $100 sweet spot
Price range
£9.63–£33.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #372 within Home Textiles. It carries 672 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
67%
Out of stock, average day
7.2%
Average rank
#372in Home Textiles
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
672per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Duvet Protector King Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

7

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

2%

  • The House Of Emily64%
  • COMFORTNIGHTS15%
  • Comfi7%
  • Snugglemore5%
  • Linens Limited4%
  • INCO-CARE3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Duvet Protector King Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Duvet Protector King Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duvet protector king size20K/yr
  • king size duvet protector5K/yr
  • quilt protector king size4K/yr
  • waterproof duvet protector king size7K/yr

Reviews and returns

What reviews say buyers love and hate about Duvet Protector King Size

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.15

Absolutely ridiculous sizing

too big

Huge

Noise Level9%−0.05

has a crinkly sound

its very noisy

It also made a lot of noise when I moved around

Water Resistance6%−0.04

Does not work not waterproof

Falsely marketed as water resistant

Not waterproof

Functionality-Overall5%−0.07

this cover together didn't work

Does not work

It didnt work

Heating5%−0.09

The heat generated during the night has caused more skin irritation

This item sounds like you are in a crisp packet causes you to overheat

Entirely too hot to sleep under as not breathable at all

Love

Value For Money17%+1.71

Excellent value for money

Good for the price

well worth the money

Quality-Overall13%+0.68

Very good quality and easy to clean, softness it will protect and fit properly

Good Quality

Great product

Water Resistance9%−0.04

I can confirm it is waterproof

This is great in that it is waterproof

Whist I have no doubt that this item is waterproof

Advertised Vs Actual Product8%+0.99

Does what it is meant to do

It does the job

Product is exactly as described

Size-Overall7%−0.15

Good fit

King size

A good fit and works well

Return

3.4% Return rate 41% Fixable by listing

Size-Overall36%▇▆▇███

Absolutely ridiculous sizing

too big

Huge

Material Quality19%▄▅▇▅█▆

the feel of the material is not very nice Im just using to protect from cats while the winter duvet is not on the bed so it may be good enough

its a weird material

The material feels quite plasticky

Noise Level11%█▇▇▆▅▆

has a crinkly sound

its very noisy

It also made a lot of noise when I moved around

Quality-Overall8%█▅▄▄▃▄
Comfort-Overall6%▅▇▆██▄

FAQ

Common Duvet Protector King Size questions

Answered from the same tracked data.