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Duvet Clips

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -43.7% this quarter, so Duvet Clips is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£39K/yr115K searches / yr
90-day growth
-43.7%search demand this quarter
Competition
37%top-5 click share · 31 brands · 37 sellers

Flapen Score

Duvet Clips against its category

The dotted line is the Home & Garden average. Past it, Duvet Clips is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duvet Clips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Duvet Clips 115K times last year and spent an estimated £39K. The top 5 brands take 52% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-43.7%
Conversion, latest week
5.1%
Market size, estimated
£39Ka year
Top search term
duvet clips48K searches a year

02 · Price

A sale here is worth £6.53.

Listings sell for £6.53 on average, from £3.61 to £18.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.53 that is £653 to £2K a year per listing.

Average price
£6.53under the $15 to $100 sweet spot
Price range
£3.61–£18.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£653–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #43 within Home Textiles. It carries 322 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
97%
Out of stock, average day
5.9%
Average rank
#43in Home Textiles
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
322per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Duvet Clips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

31 rising

Sellers

37

Top-5 brand share

52%

Top 20: 89%

Top-5 click share

37%

Top 20: 80%

Open market

44%

  • Yikki18%
  • MQUPIN16%
  • Lyxtiorn8%
  • QACUU5%
  • ErShiPing5%
  • ZALAOR4%

Demand

Duvet Clips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 3.4× · 8 of 12 months tracked

Search terms

Top Duvet Clips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duvet clips48K/yr
  • duvet clips to keep duvet in place33K/yr
  • duvet cover clips7K/yr
  • quilt clips6K/yr
  • duvet pins8K/yr
  • duvet pins to keep duvet in place5K/yr
  • duvet corner clips4K/yr
  • duvet holder clips4K/yr

Reviews and returns

What reviews say buyers love and hate about Duvet Clips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.17

Serves no purpose

Didn't work for me

uselss didnt work

Size-Overall13%−0.08

Too small

can sometimes feel a little too long

slightly big

Durability13%−0.14

long term use is likely to see more units damaged

Extremely unsafe, they come off or completely fall apart after a few uses

Doesnt last

Quality-Overall13%+0.41

actual product arrived were really cheaply made

Not the best manufacturing

Low quality

Strength6%−0.01

It appears that the materials used are too brittle

Not realy strong enough

Not Sturdy enough

Love

Ease Of Use27%+2.36

Easy to use

These are so handy

They were easy to put on

Quality-Overall14%+0.41

Excellent product

Good quality

Absolutely fantastic

Efficiency12%−0.01

so function very well

Partially works

Work pretty well

Strength5%−0.01

These are sturdy

They are strong

seem to be very sturdy

Advertised Vs Actual Product4%+0.42

Does the job

Does exactly what it says on the tin

Do the job

Return

1.0% Return rate 38% Fixable by listing

Size-Overall30%▅▃█▆▃▅

Too small

can sometimes feel a little too long

slightly big

Functionality-Overall21%▂▆▄█▇▆

Serves no purpose

Didn't work for me

uselss didnt work

Defective Material/Parts8%▇▃█▅█▁
Material Quality8%█▃▁▅▁▄
Quality-Overall5%▁█▁▁▁▁

actual product arrived were really cheaply made

Not the best manufacturing

Low quality

FAQ

Common Duvet Clips questions

Answered from the same tracked data.