Duvet and Pillow Set
brand-locked demand (top 5 brands take 100% of clicks) — Duvet and Pillow Set doesn't clear our bar today.
Flapen Score
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Is Duvet and Pillow Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Duvet and Pillow Set is a £73K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 38/100.
Duvet and Pillow Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -25.6% over the last 90 days and 4.0% of searches end in a purchase.
£73K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 15 products
Top Duvet and Pillow Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rohi Anti-Allergy Double Duvet 10.5 Tog with 2 Deluxe Pillows Midweight Luxurious Comfort All Season Duvet Soft & Breathable Corvin Quilt
- Price
- £18.26
- Rating
- 4.3/5
- Reviews
- 3,849
- Age
- 1y ago
SleepyNights Double Duvet 10.5 Tog Poly Cotton Quilt with 4 Bounce Back Pillows Anti-Allergy All Seasons Bedding Set Hollowfibre Filling Machine Washable Made in UK (200x200cm)
- Price
- £19.62
- Rating
- 4.3/5
- Reviews
- 1,061
- Age
- 8y ago
Slumberdown Cosy Nights Double Duvet 10.5 Tog & 2 Pillows - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)
- Price
- £22.38
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 6y ago
Slumberdown Cosy Nights Double Duvet 10.5 Tog - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 8y ago
Slumberdown Anti Allergy Single Duvet - 10.5 Tog All Year Round Quilt Ideal for Summer & Winter 2 Medium Support Pillows - Anti Bacterial Soft Touch Cover Machine Washable Size (135cm x 200cm)
- Price
- £21.08
- Rating
- 4.6/5
- Reviews
- 53,320
- Age
- 8y ago
Trending
90-day click momentum
Slumberdown Anti Allergy Double Duvet - 4.5 Tog Lightweight Cool Summer Quilt for Night Sweats 2 Medium Support Pillows - Anti Bacterial Soft Touch Cover Machine Washable Size (200cm x 200cm)
- Price
- £22.73
- Rating
- 4.6/5
- Reviews
- 53,320
- Age
- 9y ago
Slumberdown Anti Allergy Single Duvet - 10.5 Tog All Year Round Quilt Ideal for Summer & Winter 2 Medium Support Pillows - Anti Bacterial Soft Touch Cover Machine Washable Size (135cm x 200cm)
- Price
- £21.08
- Rating
- 4.6/5
- Reviews
- 53,320
- Age
- 8y ago
Slumberdown Cosy Nights Double Duvet 10.5 Tog - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 8y ago
Rohi Anti-Allergy Double Duvet 10.5 Tog with 2 Deluxe Pillows Midweight Luxurious Comfort All Season Duvet Soft & Breathable Corvin Quilt
- Price
- £18.26
- Rating
- 4.3/5
- Reviews
- 3,849
- Age
- 1y ago
SleepyNights Double Duvet 13.5 Tog Poly Cotton with 2 Ultra Bounce Pillows Luxury All Seasons Quilt Premium Anti Allergy Machine Washable Bedding Made in UK (200x200cm)
- Price
- £16.63
- Rating
- 4.3/5
- Reviews
- 406
- Age
- 13y ago
Newest
by launch dateRohi Anti-Allergy Double Duvet 10.5 Tog with 2 Deluxe Pillows Midweight Luxurious Comfort All Season Duvet Soft & Breathable Corvin Quilt
- Price
- £18.26
- Rating
- 4.3/5
- Reviews
- 3,849
- Age
- 1y ago
MOONLIGHT20015 Double Bedding Set 4 Piece Duvet Cover Fitted Sheet with Pillow cases Soft Brushed Microfiber Duvet Cover sets Grey
- Price
- £14.06
- Rating
- 4.5/5
- Reviews
- 1,510
- Age
- 2y ago
Slumberdown Cosy Nights Double Duvet 10.5 Tog & 2 Pillows - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)
- Price
- £22.38
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 6y ago
Slumberdown Cosy Nights Double Duvet 10.5 Tog - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 8y ago
SleepyNights Double Duvet 10.5 Tog Poly Cotton Quilt with 4 Bounce Back Pillows Anti-Allergy All Seasons Bedding Set Hollowfibre Filling Machine Washable Made in UK (200x200cm)
- Price
- £19.62
- Rating
- 4.3/5
- Reviews
- 1,061
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- SleepyNights34%
- Slumberdown32%
- Rohi29%
- Silentnight3%
- MOONLIGHT200152%
- Open — no brand owns it (0%)
Duvet and Pillow Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 2.0×
Top Duvet and Pillow Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- duvet and pillow set35K/yr
- double duvet and pillow set23K/yr
- double duvet and pillows6K/yr
- pillow and duvet set double4K/yr
- duvet and pillows6K/yr
- double quilt and pillows set5K/yr
- quilt and pillow set3K/yr
- pillows and duvet set double4K/yr
- duvet pillow set3K/yr
- double bed duvet and pillow set3K/yr
What reviews say buyers love and hate about Duvet and Pillow Set
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“For the price, it offers solid performance and good value”
“Good for the price”
“Very comfortable”
“Warm and comfy”
“Lovely fluffy soft well made 10.5 tog quilt very warm on these cold winter nights keeps warm all night”
What buyers complain about
100% of reviews“Not a quality product”
“Not worth it”
“Has sent me a used duvet, resealed”
“its not sewn”
“I wouldnt let me dog sleep on it”
Duvet and Pillow Set return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Duvet and Pillow Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
