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Duvet and Pillow Set

Fail

The top 5 brands take 100% of clicks, so Duvet and Pillow Set is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£73K/yr98K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
73%top-5 click share · 5 brands · 8 sellers

Flapen Score

Duvet and Pillow Set against its category

The dotted line is the Home & Garden average. Past it, Duvet and Pillow Set is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duvet and Pillow Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Duvet and Pillow Set 98K times last year and spent an estimated £73K. All 5 brands take every click. Demand peaks in Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
4.0%
Market size, estimated
£73Ka year
Peak month
September2.0× the quietest month
Top search term
duvet and pillow set35K searches a year

02 · Price

A sale here is worth £18.50.

Listings sell for £18.50 on average, from £12.22 to £31.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £18.50 that is £2K to £5K a year per listing.

Average price
£18.50inside the $15 to $100 sweet spot
Price range
£12.22–£31.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Home Textiles. It carries 9,452 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
13%
Out of stock, average day
0.0%
Average rank
#50in Home Textiles
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,452per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Duvet and Pillow Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • SleepyNights34%
  • Slumberdown32%
  • Rohi29%
  • Silentnight3%
  • MOONLIGHT200152%
  • Open — no brand owns it (0%)

Demand

Duvet and Pillow Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Duvet and Pillow Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duvet and pillow set35K/yr
  • double duvet and pillow set23K/yr
  • double duvet and pillows6K/yr
  • pillow and duvet set double4K/yr
  • duvet and pillows6K/yr
  • double quilt and pillows set5K/yr
  • quilt and pillow set3K/yr
  • pillows and duvet set double4K/yr
  • duvet pillow set3K/yr
  • double bed duvet and pillow set3K/yr

Reviews and returns

What reviews say buyers love and hate about Duvet and Pillow Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall42%−0.11

Not a quality product

absolutely rubbish quality avoid like labour

Poor quality no fullness

Value For Money17%−0.06

Not worth it

Product Condition17%−0.06

Has sent me a used duvet, resealed

Stitch/Finish/Polish17%−0.06

its not sewn

Pet Friendly8%

I wouldnt let me dog sleep on it

Love

Quality-Overall20%−0.11

For the price, it offers solid performance and good value

Really great set

Good quality

Value For Money17%−0.06

Good for the price

For the price, it offers solid performance and good value

Excellent value

Comfort-Overall15%+1.44

Very comfortable

Very luxurious

Brilliant nice a comfy to sleep with

Warmth14%

Warm and comfy

It provides noticeable warmth

keeps me warm in these cold nights

Soft Feel9%

Lovely fluffy soft well made 10.5 tog quilt very warm on these cold winter nights keeps warm all night

I love the feel as they are on the silky side

Super soft

Return

0.0% Return rate 67% Fixable by listing

Size-Overall56%█▇███▆
Quality-Overall11%▁▄▆▆█▅

Not a quality product

absolutely rubbish quality avoid like labour

Poor quality no fullness

Stitch/Finish/Polish4%▁██▁▃▆

its not sewn

Thin3%▁▆▅▁▇█
Thickness3%█▆▅▄▄█

FAQ

Common Duvet and Pillow Set questions

Answered from the same tracked data.