Duvet and Pillow Set
FailThe top 5 brands take 100% of clicks, so Duvet and Pillow Set is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £73K/yr98K searches / yr
- 90-day growth
- -25.6%search demand this quarter
- Competition
- 73%top-5 click share · 5 brands · 8 sellers
Flapen Score
Duvet and Pillow Set against its category
The dotted line is the Home & Garden average. Past it, Duvet and Pillow Set is stronger. Inside it, weaker.
Market
The Duvet and Pillow Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Duvet and Pillow Set 98K times last year and spent an estimated £73K. All 5 brands take every click. Demand peaks in Sep. Flapen scores it 38 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -25.6%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £73Ka year
- Peak month
- September2.0× the quietest month
- Top search term
- duvet and pillow set35K searches a year
02 · Price
A sale here is worth £18.50.
Listings sell for £18.50 on average, from £12.22 to £31.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £18.50 that is £2K to £5K a year per listing.
- Average price
- £18.50inside the $15 to $100 sweet spot
- Price range
- £12.22–£31.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Home Textiles. It carries 9,452 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 13%
- Out of stock, average day
- 0.0%
- Average rank
- #50in Home Textiles
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,452per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Duvet and Pillow Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rohi Anti-Allergy Double Duvet 10.5 Tog with 2 Deluxe Pillows Midweight Luxurious Comfort All Season Duvet Soft & Breathable Corvin Quilt
- Price
- £18.26
- Rating
- 4.3/5
- Reviews
- 3,849
- Age
- 1y ago

SleepyNights Double Duvet 10.5 Tog Poly Cotton Quilt with 4 Bounce Back Pillows Anti-Allergy All Seasons Bedding Set Hollowfibre Filling Machine Washable Made in UK (200x200cm)
- Price
- £19.62
- Rating
- 4.3/5
- Reviews
- 1,061
- Age
- 8y ago

Slumberdown Cosy Nights Double Duvet 10.5 Tog & 2 Pillows - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)
- Price
- £22.38
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 6y ago

Slumberdown Cosy Nights Double Duvet 10.5 Tog - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 8y ago

Slumberdown Anti Allergy Single Duvet - 10.5 Tog All Year Round Quilt Ideal for Summer & Winter 2 Medium Support Pillows - Anti Bacterial Soft Touch Cover Machine Washable Size (135cm x 200cm)
- Price
- £21.08
- Rating
- 4.6/5
- Reviews
- 53,320
- Age
- 8y ago
Trending
90-day click momentum
Slumberdown Anti Allergy Double Duvet - 4.5 Tog Lightweight Cool Summer Quilt for Night Sweats 2 Medium Support Pillows - Anti Bacterial Soft Touch Cover Machine Washable Size (200cm x 200cm)
- Price
- £22.73
- Rating
- 4.6/5
- Reviews
- 53,320
- Age
- 9y ago

Slumberdown Anti Allergy Single Duvet - 10.5 Tog All Year Round Quilt Ideal for Summer & Winter 2 Medium Support Pillows - Anti Bacterial Soft Touch Cover Machine Washable Size (135cm x 200cm)
- Price
- £21.08
- Rating
- 4.6/5
- Reviews
- 53,320
- Age
- 8y ago

Slumberdown Cosy Nights Double Duvet 10.5 Tog - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 8y ago

Rohi Anti-Allergy Double Duvet 10.5 Tog with 2 Deluxe Pillows Midweight Luxurious Comfort All Season Duvet Soft & Breathable Corvin Quilt
- Price
- £18.26
- Rating
- 4.3/5
- Reviews
- 3,849
- Age
- 1y ago

SleepyNights Double Duvet 13.5 Tog Poly Cotton with 2 Ultra Bounce Pillows Luxury All Seasons Quilt Premium Anti Allergy Machine Washable Bedding Made in UK (200x200cm)
- Price
- £16.63
- Rating
- 4.3/5
- Reviews
- 406
- Age
- 13y ago
Newest
by launch date
Rohi Anti-Allergy Double Duvet 10.5 Tog with 2 Deluxe Pillows Midweight Luxurious Comfort All Season Duvet Soft & Breathable Corvin Quilt
- Price
- £18.26
- Rating
- 4.3/5
- Reviews
- 3,849
- Age
- 1y ago

MOONLIGHT20015 Double Bedding Set 4 Piece Duvet Cover Fitted Sheet with Pillow cases Soft Brushed Microfiber Duvet Cover sets Grey
- Price
- £14.06
- Rating
- 4.5/5
- Reviews
- 1,510
- Age
- 2y ago

Slumberdown Cosy Nights Double Duvet 10.5 Tog & 2 Pillows - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)
- Price
- £22.38
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 6y ago

Slumberdown Cosy Nights Double Duvet 10.5 Tog - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 8y ago

SleepyNights Double Duvet 10.5 Tog Poly Cotton Quilt with 4 Bounce Back Pillows Anti-Allergy All Seasons Bedding Set Hollowfibre Filling Machine Washable Made in UK (200x200cm)
- Price
- £19.62
- Rating
- 4.3/5
- Reviews
- 1,061
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- SleepyNights34%
- Slumberdown32%
- Rohi29%
- Silentnight3%
- MOONLIGHT200152%
- Open — no brand owns it (0%)
Demand
Duvet and Pillow Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.0×
Search terms
Top Duvet and Pillow Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- duvet and pillow set35K/yr
- double duvet and pillow set23K/yr
- double duvet and pillows6K/yr
- pillow and duvet set double4K/yr
- duvet and pillows6K/yr
- double quilt and pillows set5K/yr
- quilt and pillow set3K/yr
- pillows and duvet set double4K/yr
- duvet pillow set3K/yr
- double bed duvet and pillow set3K/yr
Reviews and returns
What reviews say buyers love and hate about Duvet and Pillow Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not a quality product
absolutely rubbish quality avoid like labour
Poor quality no fullness
Not worth it
Has sent me a used duvet, resealed
its not sewn
I wouldnt let me dog sleep on it
Love
For the price, it offers solid performance and good value
Really great set
Good quality
Good for the price
For the price, it offers solid performance and good value
Excellent value
Very comfortable
Very luxurious
Brilliant nice a comfy to sleep with
Warm and comfy
It provides noticeable warmth
keeps me warm in these cold nights
Lovely fluffy soft well made 10.5 tog quilt very warm on these cold winter nights keeps warm all night
I love the feel as they are on the silky side
Super soft
Return
0.0% Return rate 67% Fixable by listing
Not a quality product
absolutely rubbish quality avoid like labour
Poor quality no fullness
its not sewn
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Duvet and Pillow Set questions
Answered from the same tracked data.









