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Duvet and Pillow Set

Fail

The top 5 brands take 100% of clicks, so Duvet and Pillow Set is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£73K/yr98K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
73%top-5 click share · 5 brands · 8 sellers

Flapen Score

Duvet and Pillow Set against its category

The dotted line is the Home & Garden average. Past it, Duvet and Pillow Set is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duvet and Pillow Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Duvet and Pillow Set 98K times last year and spent an estimated £73K. All 5 brands take every click. Demand peaks in Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
4.0%
Market size, estimated
£73Ka year
Peak month
September2.0× the quietest month
Top search term
duvet and pillow set35K searches a year

02 · Price

A sale here is worth £18.50.

Listings sell for £18.50 on average, from £12.22 to £31.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £18.50 that is £2K to £5K a year per listing.

Average price
£18.50inside the $15 to $100 sweet spot
Price range
£12.22–£31.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Home Textiles. It carries 9,452 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
13%
Out of stock, average day
0.0%
Average rank
#50in Home Textiles
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,452per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Duvet and Pillow Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

0%

  • SleepyNights34%
  • Slumberdown32%
  • Rohi29%
  • Silentnight3%
  • MOONLIGHT200152%
  • Open — no brand owns it (0%)

Demand

Duvet and Pillow Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Duvet and Pillow Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • duvet and pillow set35K/yr
  • double duvet and pillow set23K/yr
  • double duvet and pillows6K/yr
  • pillow and duvet set double4K/yr
  • duvet and pillows6K/yr
  • double quilt and pillows set5K/yr
  • quilt and pillow set3K/yr
  • pillows and duvet set double4K/yr
  • duvet pillow set3K/yr
  • double bed duvet and pillow set3K/yr

Reviews and returns

What reviews say buyers love and hate about Duvet and Pillow Set

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
42%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not a quality product”
A buyer, on “Quality-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Duvet and Pillow Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data