Dutch Oven

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £717K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-33.5%

Conversion, latest week

2.1%

Market size, estimated

£717Ka year

Peak month

January2.4× the quietest month

Top search term

dutch oven386K searches a year

Listings sell for £30.75 on average, from £12.77 to £48.29. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £30.75 that is £8K to £15K a year per listing.

Average price

£30.75inside the $15 to $100 sweet spot

Price range

£12.77–£48.29

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£8K–£15K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #2,112 within Cookware. It carries 5,716 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

90%

Out of stock, average day

8.3%

Average rank

#2,112in Cookware

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,716per listing

Listings tracked

20

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months