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Dualit Milk Frother

Fail

The top 5 brands take 98% of clicks, so Dualit Milk Frother is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£55K/yr67K searches / yr
90-day growth
-37.6%search demand this quarter
Competition
85%top-5 click share · 6 brands · 46 sellers

Flapen Score

Dualit Milk Frother against its category

The dotted line is the Home & Garden average. Past it, Dualit Milk Frother is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dualit Milk Frother market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dualit Milk Frother 67K times last year and spent an estimated £55K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-37.6%
Conversion, latest week
1.3%
Market size, estimated
£55Ka year
Peak month
December7.3× the quietest month
Top search term
dualit milk frother36K searches a year

02 · Price

A sale here is worth £62.93.

Listings sell for £62.93 on average, from £25.96 to £177.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £62.93 that is £16K to £31K a year per listing.

Average price
£62.93inside the $15 to $100 sweet spot
Price range
£25.96–£177.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£16K–£31K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Coffee, Tea & Espresso. It carries 2,278 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
70%
Out of stock, average day
0.0%
Average rank
#42in Coffee, Tea & Espresso
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,278per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Dualit Milk Frother products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

46

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • Dualit65%
  • Lavazza17%
  • KRUPS11%
  • Rafow3%
  • Maestri House2%
  • Grind2%
  • Open — no brand owns it (0%)

Demand

Dualit Milk Frother search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Dualit Milk Frother search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dualit milk frother36K/yr
  • dualit hot chocolate maker20K/yr
  • dualit milk frother max4K/yr
  • milk frother dualit4K/yr
  • dualit cocoatiser4K/yr

Reviews and returns

What reviews say buyers love and hate about Dualit Milk Frother

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Durability”
2.7%of orders come back
“Stopped working after a couple of uses”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dualit Milk Frother questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data