Dualit Milk Frother
FailThe top 5 brands take 98% of clicks, so Dualit Milk Frother is a Fail.
- Flapen Score
- 30 / 100Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 5130
- Market size
- £55K/yr67K searches / yr
- 90-day growth
- -37.6%search demand this quarter
- Competition
- 85%top-5 click share · 6 brands · 46 sellers
Flapen Score
Dualit Milk Frother against its category
The dotted line is the Home & Garden average. Past it, Dualit Milk Frother is stronger. Inside it, weaker.
Market
The Dualit Milk Frother market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dualit Milk Frother 67K times last year and spent an estimated £55K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -37.6%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £55Ka year
- Peak month
- December7.3× the quietest month
- Top search term
- dualit milk frother36K searches a year
02 · Price
A sale here is worth £62.93.
Listings sell for £62.93 on average, from £25.96 to £177.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £62.93 that is £16K to £31K a year per listing.
- Average price
- £62.93inside the $15 to $100 sweet spot
- Price range
- £25.96–£177.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £16K–£31K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Coffee, Tea & Espresso. It carries 2,278 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 70%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Coffee, Tea & Espresso
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,278per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Dualit Milk Frother products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dualit Hot Chocolate Maker & Milk Frother - 340ml Capacity - Ideal for Flat Whites hot Chocolates cappuccinos Lattes and More - One Touch Operation - Removable Whisk for Easy Cleaning Cordless
- Price
- £57.03
- Rating
- 4.3/5
- Reviews
- 2,685
- Age
- 2y ago
Dualit Hot Chocolate Maker & Milk Frother - 250ml Capacity - Powder Buttons & Grated Choc - Velvety Hot Chocolate in 3 Mins - Cordless Jug - Chrome
- Price
- £63.62
- Rating
- 4.3/5
- Reviews
- 2,685
- Age
- 2y ago
Lavazza A Modo Mio Milk Easy Frother For Milk-based Recipe Black
- Price
- £43.13
- Rating
- 4.7/5
- Reviews
- 6,726
- Age
- 8y ago
KRUPS Electric Milk Frother One-Touch Control with Hot & Cold Foam Non-Stick Jug 360 Rotating Base Auto Shut-Off XL1008 Black
- Price
- £25.96
- Rating
- 3.6/5
- Reviews
- 588
- Age
- 6y ago
Dualit Milk Frother Max - 540ml Capacity - Extra Large Milk Frother - Hot Chocolate Function - Large Handle - Barista Grade Frother and Hot Chocolate Maker
- Price
- £74.97
- Rating
- 4.3/5
- Reviews
- 2,685
- Age
- 2y ago
Trending
90-day click momentum
Grind Two Milk Frother 3-in-1 for Hot and Cold Beverages Barista Quality Suitable for Latte Flat White Hot Chocolate Cappuccino 1 Year Warranty
- Price
- £64.92
- Rating
- 3.5/5
- Reviews
- 13
- Age
- 4mo ago
Lavazza A Modo Mio MilkEasy Plus Electric Milk Frother
- Price
- £48.27
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 4mo ago
Dualit Hot Chocolate Maker & Milk Frother - 250ml Capacity - Powder Buttons & Grated Choc - Velvety Hot Chocolate in 3 Mins - Cordless Jug - Chrome
- Price
- £63.62
- Rating
- 4.3/5
- Reviews
- 2,685
- Age
- 2y ago
KRUPS Electric Milk Frother One-Touch Control with Hot & Cold Foam Non-Stick Jug 360 Rotating Base Auto Shut-Off XL1008 Black
- Price
- £25.96
- Rating
- 3.6/5
- Reviews
- 588
- Age
- 6y ago
Dualit Cino Milk Steamer | 850ml Capacity | 1450W | Brushed Stainless Steel | Portable and Compact | Milk Jug & Thermometer Included | 84850
- Price
- £177.77
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 10y ago
Newest
by launch dateGrind Two Milk Frother 3-in-1 for Hot and Cold Beverages Barista Quality Suitable for Latte Flat White Hot Chocolate Cappuccino 1 Year Warranty
- Price
- £64.92
- Rating
- 3.5/5
- Reviews
- 13
- Age
- 4mo ago
Lavazza A Modo Mio MilkEasy Plus Electric Milk Frother
- Price
- £48.27
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 4mo ago
Maestri House Milk Frother 4 in 1 Variable Temp and Froth Thickness Milk Frother and Steamer 400ml Smart Touch Control Foam Maker Memory Function for Latte Cappuccino Hot Chocolate DualFro 400
- Price
- £45.91
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 1y ago
Dualit Milk Frother Max - 540ml Capacity - Extra Large Milk Frother - Hot Chocolate Function - Large Handle - Barista Grade Frother and Hot Chocolate Maker
- Price
- £74.97
- Rating
- 4.3/5
- Reviews
- 2,685
- Age
- 2y ago
Dualit Hot Chocolate Maker & Milk Frother - 250ml Capacity - Powder Buttons & Grated Choc - Velvety Hot Chocolate in 3 Mins - Cordless Jug - Chrome
- Price
- £63.62
- Rating
- 4.3/5
- Reviews
- 2,685
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
46
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Dualit65%
- Lavazza17%
- KRUPS11%
- Rafow3%
- Maestri House2%
- Grind2%
- Open — no brand owns it (0%)
Demand
Dualit Milk Frother search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.3×
Search terms
Top Dualit Milk Frother search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dualit milk frother36K/yr
- dualit hot chocolate maker20K/yr
- dualit milk frother max4K/yr
- milk frother dualit4K/yr
- dualit cocoatiser4K/yr
Reviews and returns
What reviews say buyers love and hate about Dualit Milk Frother
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Stopped working after a couple of uses
Durability is very poor
Broke after a month
Im also worried about it overheating
No heat
Does not heat the milk
didnt go for a cheaper one
found it expensive for what It would does
It is a little on the pricey side
its not easy to clean
Hard to clean
While that approach works OK it's often a messy process
now won't work at all
refused to work
its no longer working properly
Love
Excellent product
It feels a good quality, it's easy to set up and use and cleans easily
a real quality product that does exactly what it advertises
Easily cleaned
the supplied sponge is perfect for cleaning
Cleaning is straightforward too
Easy to use
Operation is easy
It is very straightforward to use
Good value
Excellent Value
Reasonable price
As described
Exactly what I wanted
Does the job perfectly
Return
2.7% Return rate 14% Fixable by listing
now won't work at all
refused to work
its no longer working properly
Im also worried about it overheating
No heat
Does not heat the milk
the combination of the large diameter
is a little small
Slightly small capacity
Stopped working after a couple of uses
Durability is very poor
Broke after a month
Keep looking
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Best Flapen score
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FAQ
Common Dualit Milk Frother questions
Answered from the same tracked data.