Dualit Kettle

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £621K a year.

Searches, last 12 months

218K

Growth, 90 days vs prior 90

-26.5%

Conversion, latest week

2.9%

Market size, estimated

£621Ka year

Top search term

dualit kettle165K searches a year

Listings sell for £97.13 on average, from £53.30 to £186.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £97.13 that is £10K to £24K a year per listing.

Average price

£97.13inside the $15 to $100 sweet spot

Price range

£53.30–£186.43

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£10K–£24K

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #296 within Small Kitchen Appliances. It carries 965 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

69%

Out of stock, average day

1.1%

Average rank

#296in Small Kitchen Appliances

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

965per listing

Listings tracked

16

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

60 months