dual control electric blanket double size
Skip itSoft demand (-63.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£28.37avg listing price — sweet spot $15–$100
Price range
Incredible£23.64–£32.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Bad18,808.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad£17K£17K/yr · 16K searches
Growth
Bad-63.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dual control electric blanket double size is a £17K/yr Amazon United Kingdom market (16K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 25/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dual control electric blanket double size market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £14K–£21K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 6.8%
- Avg brand age
- 54 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Silentnight63%
- Morphy Richards16%
- TLGREEN13%
- Dreamcatcher8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -63.6% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 32.4×
Top dual control electric blanket double size products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silentnight Dual Control Electric Blanket Double - Heated Electric Underblanket Bed Warmer Sheet with 3 Heat Settings Easy Fit Straps Split Controls and Machine Washable - Double 150x137cm
Silentnight£31.364.4★43,156 rev
Silentnight Comfort Control Electric Blanket Double 135x120cm
Silentnight£27.634.4★43,156 rev
Morphy Richards EverCosy Electric Under Blanket Double 150x122cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 3p/hr Cost 600121 Cream
Morphy Richards£23.644.4★204 rev
TLGREEN 160*140cm Double Electric Blanket 6 Heat Levels 100W with 8H Auto Swich-Off Machine Washable & Overheat Protection Heated underblanket with Dual Control Mattress Warmer with Elastic Straps
TLGREEN£27.024.6★1,285 rev
Dreamcatcher Double Electric Blanket Fully Fitted Dual Control
Dreamcatcher£32.214.4★6,242 rev
Newest
by launch dateMorphy Richards EverCosy Electric Under Blanket Double 150x122cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 3p/hr Cost 600121 Cream
Morphy Richards£23.64204 rev
TLGREEN 160*140cm Double Electric Blanket 6 Heat Levels 100W with 8H Auto Swich-Off Machine Washable & Overheat Protection Heated underblanket with Dual Control Mattress Warmer with Elastic Straps
TLGREEN£27.021,285 rev
Silentnight Dual Control Electric Blanket Double - Heated Electric Underblanket Bed Warmer Sheet with 3 Heat Settings Easy Fit Straps Split Controls and Machine Washable - Double 150x137cm
Silentnight£31.3643,156 rev
Dreamcatcher Double Electric Blanket Fully Fitted Dual Control
Dreamcatcher£32.216,242 rev
Silentnight Comfort Control Electric Blanket Double 135x120cm
Silentnight£27.6343,156 rev
Trending
90-day click momentumMorphy Richards EverCosy Electric Under Blanket Double 150x122cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 3p/hr Cost 600121 Cream
Morphy Richards£23.644.4★
Silentnight Comfort Control Electric Blanket Double 135x120cm
Silentnight£27.634.4★
TLGREEN 160*140cm Double Electric Blanket 6 Heat Levels 100W with 8H Auto Swich-Off Machine Washable & Overheat Protection Heated underblanket with Dual Control Mattress Warmer with Elastic Straps
TLGREEN£27.024.6★
Silentnight Dual Control Electric Blanket Double - Heated Electric Underblanket Bed Warmer Sheet with 3 Heat Settings Easy Fit Straps Split Controls and Machine Washable - Double 150x137cm
Silentnight£31.364.4★
Dreamcatcher Double Electric Blanket Fully Fitted Dual Control
Dreamcatcher£32.214.4★
What buyers say about dual control electric blanket double size
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and easily operated”
“Heats fast”
“Lovely warm bed every night”
“Worth the money”
“Fits my bed”
“Just what I wanted”
“Comfortable”
“Very easy to use”
“After two years this is still lasting”
“Does the job”
What buyers complain about
“Broke after 1 month”
“Not working half of the blanket”
“Unhappy with the performance of the product”
“it's hardly warm at all”
“its way too short”
“no warm feet with this one”
“uncomfortable”
“was directed to this which is shockingly poor value by comparison”
“The item not working”
“whilst I was happy with the product one of the dual controls has stopped working”
Top return reasons
Common questions
- Is dual control electric blanket double size profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -63.6%. Flapen's verdict: Skip it (25/100).
- How competitive is the dual control electric blanket double size niche?
- 4 brands and 32 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dual control electric blanket double size?
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 3.5%.
- When does demand for dual control electric blanket double size peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 32.4× the quietest.
- What does it cost to enter the dual control electric blanket double size niche?
- Listings span £23.64–£32.21; the average listing price is £28.37 (sweet spot $15–$100). The average incumbent carries 18,809 reviews — the moat a new listing must climb.