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Dual Control Electric Blanket Double Size

Fail

Demand is soft, at -63.6% this quarter, so Dual Control Electric Blanket Double Size is a Fail.

Flapen Score
25
25 / 100
Ranks 5,685 of 5,777 Home & Garden niches · −26 vs the category median of 51
Market size
£17K/yr16K searches / yr
90-day growth
-63.6%search demand this quarter
Competition
100%top-5 click share · 4 brands · 32 sellers

Flapen Score

Dual Control Electric Blanket Double Size against its category

The dotted line is the Home & Garden average. Past it, Dual Control Electric Blanket Double Size is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dual Control Electric Blanket Double Size market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dual Control Electric Blanket Double Size 16K times last year and spent an estimated £17K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -63.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-63.6%
Conversion, latest week
3.7%
Market size, estimated
£17Ka year
Peak month
November32.4× the quietest month
Top search term
electric dual blanket8K searches a year

02 · Price

A sale here is worth £28.37.

Listings sell for £28.37 on average, from £23.64 to £32.21. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £28.37 that is £0 to £3K a year per listing.

Average price
£28.37inside the $15 to $100 sweet spot
Price range
£23.64–£32.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #9 within Home Textiles. It carries 18,809 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#9in Home Textiles
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
18,809per listing
Listings tracked
5

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Dual Control Electric Blanket Double Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Silentnight63%
  • Morphy Richards16%
  • TLGREEN13%
  • Dreamcatcher8%

Demand

Dual Control Electric Blanket Double Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 32.4×

Reviews and returns

What reviews say buyers love and hate about Dual Control Electric Blanket Double Size

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability38%−0.34

Broke after 1 month

stopped working after a month of use

Broken

Functionality-Overall9%−0.08

Not working half of the blanket

Repeated Controller Failures

Doesn't work

Quality-Overall9%+1.10

Unhappy with the performance of the product

Garbage

Poor quality

Heating7%+0.75

it's hardly warm at all

Will be returning as does not heat up very well

The first one of these I was sent was just not getting warm enough

Size-Overall6%+0.16

its way too short

The pad is very small

Very Small size

Love

Quality-Overall20%+1.10

Good quality and easily operated

Satisfactory item

Excellent product

Heating15%+0.75

Heats fast

BRILLIANT HEAT

Good heating performance

Warmth13%+1.06

Lovely warm bed every night

very warm

Keeps my bed very warm

Value For Money13%+0.63

Worth the money

Good price

Excellent value

Size-Overall8%+0.16

Fits my bed

Great fit

Easy to fit

Return

3.5% Return rate 33% Fixable by listing

Size-Overall27%▆█▅▇█▅

its way too short

The pad is very small

Very Small size

Heating19%▅▅▄▇█▅

it's hardly warm at all

Will be returning as does not heat up very well

The first one of these I was sent was just not getting warm enough

Functionality-Overall18%▅▆█▆▄▅

Not working half of the blanket

Repeated Controller Failures

Doesn't work

Defective Material/Parts6%█▇▄▃▆▇

The item not working

Faulty hand controls

Durability5%█▅▅▄▃▁

Broke after 1 month

stopped working after a month of use

Broken

FAQ

Common Dual Control Electric Blanket Double Size questions

Answered from the same tracked data.