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Dual Control Electric Blanket Double Size

Fail

Demand is soft, at -63.6% this quarter, so Dual Control Electric Blanket Double Size is a Fail.

Flapen Score
25
25 / 100
Ranks 5,685 of 5,777 Home & Garden niches · −26 vs the category median of 51
Market size
£17K/yr16K searches / yr
90-day growth
-63.6%search demand this quarter
Competition
100%top-5 click share · 4 brands · 32 sellers

Flapen Score

Dual Control Electric Blanket Double Size against its category

The dotted line is the Home & Garden average. Past it, Dual Control Electric Blanket Double Size is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dual Control Electric Blanket Double Size market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dual Control Electric Blanket Double Size 16K times last year and spent an estimated £17K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -63.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-63.6%
Conversion, latest week
3.7%
Market size, estimated
£17Ka year
Peak month
November32.4× the quietest month
Top search term
electric dual blanket8K searches a year

02 · Price

A sale here is worth £28.37.

Listings sell for £28.37 on average, from £23.64 to £32.21. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £28.37 that is £0 to £3K a year per listing.

Average price
£28.37inside the $15 to $100 sweet spot
Price range
£23.64–£32.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #9 within Home Textiles. It carries 18,809 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#9in Home Textiles
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
18,809per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Dual Control Electric Blanket Double Size products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

32

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Silentnight63%
  • Morphy Richards16%
  • TLGREEN13%
  • Dreamcatcher8%

Demand

Dual Control Electric Blanket Double Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 32.4×

Reviews and returns

What reviews say buyers love and hate about Dual Control Electric Blanket Double Size

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Durability”
3.5%of orders come back
“Broke after 1 month”
A buyer, on “Durability”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Dual Control Electric Blanket Double Size questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data