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Dual Control Electric Blanket Double

Fail

Demand is soft, at -63.2% this quarter, so Dual Control Electric Blanket Double is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£27K/yr53K searches / yr
90-day growth
-63.2%search demand this quarter
Competition
66%top-5 click share · 13 brands · 51 sellers

Flapen Score

Dual Control Electric Blanket Double against its category

The dotted line is the Home & Garden average. Past it, Dual Control Electric Blanket Double is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dual Control Electric Blanket Double market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dual Control Electric Blanket Double 53K times last year and spent an estimated £27K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -63.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-63.2%
Conversion, latest week
1.2%
Market size, estimated
£27Ka year
Peak month
November16.3× the quietest month
Top search term
fitted electric blanket6K searches a year

02 · Price

A sale here is worth £41.37.

Listings sell for £41.37 on average, from £14.09 to £79.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £41.37 that is £4K to £10K a year per listing.

Average price
£41.37inside the $15 to $100 sweet spot
Price range
£14.09–£79.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #325 within Home Textiles. It carries 5,885 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
68%
Out of stock, average day
11.8%
Average rank
#325in Home Textiles
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,885per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Dual Control Electric Blanket Double products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

51

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

14%

  • Silentnight46%
  • Dreamcatcher12%
  • TLGREEN12%
  • MYLEK7%
  • Warmer7%
  • ESTINGO3%
  • Open — no brand owns it (7 brands, 14%)

Demand

Dual Control Electric Blanket Double search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.3×

Search terms

Top Dual Control Electric Blanket Double search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fitted electric blanket6K/yr
  • dual control electric blanket double7K/yr
  • double electric blanket dual control22K/yr
  • electric blanket double dual control6K/yr
  • silentnight electric blanket double3K/yr
  • dual control electric blanket double size7K/yr

Reviews and returns

What reviews say buyers love and hate about Dual Control Electric Blanket Double

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability29%−0.32

Broke after 1 month

Stopped working

Broken

Heating16%−0.01

The first one of these I was sent was just not getting warm enough

it's hardly warm at all

Slow to warm up

Size-Overall10%−0.01

Very Small size

its way too short

The pad is very small

Quality-Overall7%+0.98

Unhappy with the performance of the product

Garbage

Bad quality

Functionality-Overall7%−0.07

Not working half of the blanket

Repeated Controller Failures

Doesn't work

Love

Quality-Overall16%+0.98

Satisfactory item

Excellent quality that covers the bed

Excellent product

Heating14%−0.01

Heats fast

BRILLIANT HEAT

Good heating performance

Warmth14%+1.58

Warm and comfy

Keeps my bed very warm

its kept me warm

Value For Money13%+0.76

Good Value

Money well spent

Excellent value

Size-Overall10%−0.01

Fits bed well

Good fit

fairly easy to fit

Return

3.2% Return rate 36% Fixable by listing

Size-Overall29%▆▇▆▇█▆

Very Small size

its way too short

The pad is very small

Heating19%▆▅▅█▇▆

The first one of these I was sent was just not getting warm enough

it's hardly warm at all

Slow to warm up

Functionality-Overall16%▅▆█▅▆▅

Not working half of the blanket

Repeated Controller Failures

Doesn't work

Defective Material/Parts5%██▆▂▅▆

The item not working

Faulty hand controls

Durability4%█▅▅▃▃▁

Broke after 1 month

Stopped working

Broken

FAQ

Common Dual Control Electric Blanket Double questions

Answered from the same tracked data.