Dual Control Electric Blanket Double
FailDemand is soft, at -63.2% this quarter, so Dual Control Electric Blanket Double is a Fail.
- Flapen Score
- 32 / 100Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 5132
- Market size
- £27K/yr53K searches / yr
- 90-day growth
- -63.2%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 51 sellers
Flapen Score
Dual Control Electric Blanket Double against its category
The dotted line is the Home & Garden average. Past it, Dual Control Electric Blanket Double is stronger. Inside it, weaker.
Market
The Dual Control Electric Blanket Double market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dual Control Electric Blanket Double 53K times last year and spent an estimated £27K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -63.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -63.2%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £27Ka year
- Peak month
- November16.3× the quietest month
- Top search term
- fitted electric blanket6K searches a year
02 · Price
A sale here is worth £41.37.
Listings sell for £41.37 on average, from £14.09 to £79.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £41.37 that is £4K to £10K a year per listing.
- Average price
- £41.37inside the $15 to $100 sweet spot
- Price range
- £14.09–£79.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£10K
- Returns
- 3.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #325 within Home Textiles. It carries 5,885 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 68%
- Out of stock, average day
- 11.8%
- Average rank
- #325in Home Textiles
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,885per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Dual Control Electric Blanket Double products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Silentnight Dual Control Electric Blanket Double - Heated Electric Underblanket Bed Warmer Sheet with 3 Heat Settings Easy Fit Straps Split Controls and Machine Washable - Double 150x137cm
- Price
- £31.36
- Rating
- 4.4/5
- Reviews
- 43,156
- Age
- 8y ago

Silentnight Comfort Control Electric Blanket Double 135x120cm
- Price
- £27.63
- Rating
- 4.4/5
- Reviews
- 43,156
- Age
- 17y ago

Dreamcatcher Double Electric Blanket Fully Fitted Dual Control
- Price
- £32.21
- Rating
- 4.4/5
- Reviews
- 6,242
- Age
- 10y ago

TLGREEN 160*140cm Double Electric Blanket 6 Heat Levels 100W with 8H Auto Swich-Off Machine Washable & Overheat Protection Heated underblanket with Dual Control Mattress Warmer with Elastic Straps
- Price
- £27.02
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 2y ago

Silentnight Hotel Collection Double Electric Blanket - Luxury Cosy Comfort Covered in a Super Soft Fleece Fabric - Full Mattress Coverage with Easy Fit Straps - 3 Heat Settings 193x137cm Double
- Price
- £37.90
- Rating
- 4.5/5
- Reviews
- 798
- Age
- 6y ago
Trending
90-day click momentum
MYLEK Electric Blanket King Size Bed Fitted Heated Mattress Cover Underblanket Dual Control Elasticated Skirt 192 x 152 x 40cm Overheat Protection Machine Washable Safe For All Night Use (King)
- Price
- £32.69
- Rating
- 4.5/5
- Reviews
- 1,437
- Age
- 11y ago

ESTINGO Double Electric Heated Blanket 137x190cm 6-Level Warming Mattress Topper Rapid Heating 10H Auto-Off Timer Overheat Protection Energy Efficient CE & UKCA Certified Washable for Bed
- Price
- £46.51
- Rating
- 4.3/5
- Reviews
- 228
- Age
- 8mo ago

Sonive Electric Blanket Double Heated Blanket 120cm x 135cm with 3 Different Heat Settings Fitted Heated Mattress Cover with Overheat Protection Uniform Heating Machine Washable
- Price
- £14.09
- Rating
- 4.0/5
- Reviews
- 131
- Age
- 1y ago

Dreamland Cosy Dreamer Electric Blanket - Heated Underblanket with Italian Cotton Intelliheat Technology 6 Heat Settings Overheat Protection & Machine Washable Timer 150 x 137cm - Double Size
- Price
- £74.20
- Rating
- 4.1/5
- Reviews
- 177
- Age
- 2y ago

Snuggledown Intelligent Warmth Electric Blanket King Size - Luxury Heated Blanket with Dual Controls Foot Warmth & 9-Heat Settings | 100% Cotton Casing Auto Shut-Off Washable (150 x 200cm)
- Price
- £65.75
- Rating
- 4.2/5
- Reviews
- 948
- Age
- 5y ago
Newest
by launch date
ESTINGO Double Electric Heated Blanket 137x190cm 6-Level Warming Mattress Topper Rapid Heating 10H Auto-Off Timer Overheat Protection Energy Efficient CE & UKCA Certified Washable for Bed
- Price
- £46.51
- Rating
- 4.3/5
- Reviews
- 228
- Age
- 8mo ago

Sonive Electric Blanket Double Heated Blanket 120cm x 135cm with 3 Different Heat Settings Fitted Heated Mattress Cover with Overheat Protection Uniform Heating Machine Washable
- Price
- £14.09
- Rating
- 4.0/5
- Reviews
- 131
- Age
- 1y ago

Dreamland Double Bamboo Electric Blanket 2 Detachable controls Fast Heating Underblanket 6 Heat Settings Hypoallergenic Auto Safety Shut Off 190x137cm Heated Blanket for Double Bed
- Price
- £79.52
- Rating
- 4.6/5
- Reviews
- 301
- Age
- 1y ago

Snug Snuggle Up Perfect for Two Electric Blanket Double - Heated Electric Underblanket with Dual Control One for Each Half 3 Heat Settings Overheat Protection and Fitted Straps - Double
- Price
- £22.40
- Rating
- 4.7/5
- Reviews
- 95
- Age
- 2y ago

TLGREEN 160*140cm Double Electric Blanket 6 Heat Levels 100W with 8H Auto Swich-Off Machine Washable & Overheat Protection Heated underblanket with Dual Control Mattress Warmer with Elastic Straps
- Price
- £27.02
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
51
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
14%
- Silentnight46%
- Dreamcatcher12%
- TLGREEN12%
- MYLEK7%
- Warmer7%
- ESTINGO3%
- Open — no brand owns it (7 brands, 14%)
Demand
Dual Control Electric Blanket Double search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.3×
Search terms
Top Dual Control Electric Blanket Double search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fitted electric blanket6K/yr
- dual control electric blanket double7K/yr
- double electric blanket dual control22K/yr
- electric blanket double dual control6K/yr
- silentnight electric blanket double3K/yr
- dual control electric blanket double size7K/yr
Reviews and returns
What reviews say buyers love and hate about Dual Control Electric Blanket Double
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after 1 month
Stopped working
Broken
The first one of these I was sent was just not getting warm enough
it's hardly warm at all
Slow to warm up
Very Small size
its way too short
The pad is very small
Unhappy with the performance of the product
Garbage
Bad quality
Not working half of the blanket
Repeated Controller Failures
Doesn't work
Love
Satisfactory item
Excellent quality that covers the bed
Excellent product
Heats fast
BRILLIANT HEAT
Good heating performance
Warm and comfy
Keeps my bed very warm
its kept me warm
Good Value
Money well spent
Excellent value
Fits bed well
Good fit
fairly easy to fit
Return
3.2% Return rate 36% Fixable by listing
Very Small size
its way too short
The pad is very small
The first one of these I was sent was just not getting warm enough
it's hardly warm at all
Slow to warm up
Not working half of the blanket
Repeated Controller Failures
Doesn't work
The item not working
Faulty hand controls
Broke after 1 month
Stopped working
Broken
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dual Control Electric Blanket Double questions
Answered from the same tracked data.









