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Drysoon

Fail

Demand is soft, at -52.9% this quarter, so Drysoon is a Fail.

Flapen Score
22
22 / 100
Ranks 5,730 of 5,777 Home & Garden niches · −29 vs the category median of 51
Market size
£55K/yr73K searches / yr
90-day growth
-52.9%search demand this quarter
Competition
89%top-5 click share · 3 brands · 5 sellers

Flapen Score

Drysoon against its category

The dotted line is the Home & Garden average. Past it, Drysoon is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drysoon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drysoon 73K times last year and spent an estimated £55K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 22 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -52.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-52.9%
Conversion, latest week
0.6%
Market size, estimated
£55Ka year
Peak month
October53.6× the quietest month
Top search term
drysoon18K searches a year

02 · Price

A sale here is worth £121.36.

Listings sell for £121.36 on average, from £36.59 to £268.32. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £121.36 that is £12K to £30K a year per listing.

Average price
£121.36above the $15 to $100 sweet spot
Price range
£36.59–£268.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£12K–£30K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #317 within Storage & Organisation. It carries 1,103 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
78%
Out of stock, average day
3.4%
Average rank
#317in Storage & Organisation
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,103per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Drysoon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • drysoon80%
  • lakeland18%
  • Tarrapu2%
  • Open — no brand owns it (0%)

Demand

Drysoon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 53.6×

Search terms

Top Drysoon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drysoon18K/yr
  • dry soon13K/yr
  • drysoon deluxe 3 tier heated airer19K/yr
  • dry soon deluxe 3-tier heated airer8K/yr
  • drysoon heated airer9K/yr
  • lakeland dry soon 3 tier heated indoor clothes airer4K/yr
  • dry-soon3K/yr

Reviews and returns

What reviews say buyers love and hate about Drysoon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.08

it does add to the sense that quality control could be better

Not as good as I expected

Poor quality

Durability16%−0.18

Sadly broken

After a few uses it fell apart

Stopped working in a less than a year

Value For Money7%+3.13

It is pricey at £114.99

Silly cost cutting

over priced

Strength6%−0.06

Not sturdy enough

Let's are not very sturdy

However, the overall structure is not as sturdy as I would like

Functionality-Overall5%−0.04

You cant use the dryer without one

Love

Value For Money18%+3.13

Economic

saves money

Well worth money

Heating11%

It keeps the warm air contained properly instead of letting it escape into the room

heats up quickly once switched on

Heat is brilliant

Quick Drying11%

A game changer for drying clothes...i can get a whole load dried in 24 hours

Makes a massive difference in drying time

It holds a decent amount for the size and the cover really helps things dry quicker, especially smaller bits like school clothes, towels and pyjamas

Quality-Overall8%−0.08

Great product

they are fine

It looks and feels like good quality

Ease Of Use6%−0.04

Easy to use

Very handy indeed

so easy to store

Return

5.8% Return rate 52% Fixable by listing

Size-Overall36%▇▆▄▄█▆

Good, a bit tight

Heating10%▄▆█▆▁▅

Doesnt heat up at all

Defective Material/Parts9%▆██▆▄▁
Functionality-Overall7%▂▂▄█▅▄

You cant use the dryer without one

Advertised Vs Actual Product6%▂▄▃▂▁█

advertising is misleading

FAQ

Common Drysoon questions

Answered from the same tracked data.