Dry Buddy
FailDemand is soft, at -63.8% this quarter, so Dry Buddy is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £17K/yr243K searches / yr
- 90-day growth
- -63.8%search demand this quarter
- Competition
- 62%top-5 click share · 11 brands · 20 sellers
Flapen Score
Dry Buddy against its category
The dotted line is the Home & Garden average. Past it, Dry Buddy is stronger. Inside it, weaker.
Market
The Dry Buddy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dry Buddy 243K times last year and spent an estimated £17K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -63.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.
- Searches, last 12 months
- 243K
- Growth, 90 days vs prior 90
- -63.8%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £17Ka year
- Peak month
- November16.5× the quietest month
- Top search term
- dry buddy39K searches a year
02 · Price
A sale here is worth £41.82.
Listings sell for £41.82 on average, from £30.41 to £65.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £41.82 that is £10K to £21K a year per listing.
- Average price
- £41.82inside the $15 to $100 sweet spot
- Price range
- £30.41–£65.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £10K–£21K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #157 within Storage & Organisation. It carries 384 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 50%
- Out of stock, average day
- 25.0%
- Average rank
- #157in Storage & Organisation
- Average rating
- 4.06 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 384per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Dry Buddy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Portable Fast Drying 1000W Electric Clothes Dryer Heated Indoor Home Dorms Buddy Hot Air Airer Machine Dri Suitable for All Fabrics Drier
- Price
- £40.75
- Rating
- 4.4/5
- Reviews
- 895
- Age
- 7y ago

AMOS Eezy-Dry Indoor Electric Clothes Airer 1300W Heated Drying Rack with Cover 15kg (25 Items) Stainless Steel Energy-Efficient Laundry Dryer Blue Includes 2x6-Peg Sock Airers Foldable Portable
- Price
- £41.78
- Rating
- 3.8/5
- Reviews
- 1,101
- Age
- 7y ago

1500W Heated Clothes Airer 10kg 2 Tier Electric Drying Rack Foldable Cover
- Price
- £34.79
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 9mo ago

PowerDri Portable Fast Drying Electric Clothes Dryer Heated Indoor Home Dorms Buddy Hot Air Airer Machine (Black)
- Price
- £42.74
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 1y ago

Electric Clothes Dryer 15kg Indoor Wet Laundry Warm Air Drying PowerDri
- Price
- £44.63
- Rating
- 4.3/5
- Reviews
- 406
- Age
- 6y ago
Trending
90-day click momentum
Clothes Dryer Portable Drying Machine with Timer 60inch Laundry Drying Wardrobe with Large Capacity Electric Dryer/Rack for Home | Appartments (Grey LQ5)
- Price
- £49.40
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6mo ago

1500W Heated Clothes Airer 10kg 2 Tier Electric Drying Rack Foldable Cover
- Price
- £34.79
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 9mo ago

Portable Heated Clothes Airer 1000W Heated Clothes Airer with Cover Travel Electric Clothes Dryer with 6H Timer Electric Clothes Dryer for Apartments Dorms RVs
- Price
- £30.41
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 11mo ago

Heated Clothes Airer 900W Electric Clothes Dryer 12kg 2-layer Circulates Hot Air Airer Machine for Quick Drying
- Price
- £44.00
- Rating
- 3.3/5
- Reviews
- 25
- Age
- 1y ago

PowerDri Portable Electric Clothes Dryer Energy-Efficient 15 Kilos Home Dorms Hot Air Machine Stand Rack with Cover
- Price
- £44.95
- Rating
- 4.2/5
- Reviews
- 304
- Age
- 7y ago
Newest
by launch date
Clothes Dryer Portable Drying Machine with Timer 60inch Laundry Drying Wardrobe with Large Capacity Electric Dryer/Rack for Home | Appartments (Grey LQ5)
- Price
- £49.40
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6mo ago

1500W Heated Clothes Airer 10kg 2 Tier Electric Drying Rack Foldable Cover
- Price
- £34.79
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 9mo ago

1000W Heated Clothes Airer with Cover 10Kg Capacity 2-Tier Stainless Steel Foldable Electric Clothes Dryer Rack 180-Min Timer&Auto Power-Off Energy Efficient Indoor Drying for Household
- Price
- £35.04
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 10mo ago

panthem 900W Portable Electric Clothes Dryer - Compact 2-Tier Detachable Heated Rack with Timer 12KG Capacity Space Saving Fast Warm Air Drying for Home Apartment RV and Travel Blue
- Price
- £40.13
- Rating
- 3.4/5
- Reviews
- 44
- Age
- 11mo ago

Portable Heated Clothes Airer 1000W Heated Clothes Airer with Cover Travel Electric Clothes Dryer with 6H Timer Electric Clothes Dryer for Apartments Dorms RVs
- Price
- £30.41
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
20
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
18%
- Vivo Technologies34%
- PowerDri17%
- AMOS11%
- Generic11%
- ConBlom5%
- drysoon5%
- Open — no brand owns it (5 brands, 18%)
Demand
Dry Buddy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.5×
Search terms
Top Dry Buddy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dry buddy39K/yr
- dry buddy clothes dryer46K/yr
- dri buddy clothes dryer27K/yr
- dri buddi19K/yr
- air buddy6K/yr
- air buddy clothes dryer10K/yr
- dri buddy13K/yr
- drying pod10K/yr
- drying pods for clothes10K/yr
- dri buddi jml3K/yr
Reviews and returns
What reviews say buyers love and hate about Dry Buddy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Let's are not very sturdy
very flimsy
The metal bars are flimsy
that it's not suitable for bedding or anything to large
its huge when up
Far too small
Broken before use
broke after just one use which has made it completely unusable
it falls apart
Cheap for a reason
Cheap rubbish
Poor build quality
Some things like Tshirt sleeves don't dry
No way can it hold more and dry effectively
as it will take forever to dry
Love
Excellent value
Well worth money
it's cost effective
Heat is brilliant
Level of heat is good
Great heater
very good at drying on first attempt
Effective at drying clothes
Really good dryer
Amazing piece of kit
Great product
Good quality item does the job
Easy to assemble
Easy to put together
Easy to set up
Return
2.6% Return rate 43% Fixable by listing
that it's not suitable for bedding or anything to large
its huge when up
Far too small
Let's are not very sturdy
very flimsy
The metal bars are flimsy
Cheap for a reason
Cheap rubbish
Poor build quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dry Buddy questions
Answered from the same tracked data.









