Skip to content

Dry Brush Miniature Painting

Fail

Shoppers spend only $27K a year here, so Dry Brush Miniature Painting is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£27K/yr28K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
55%top-5 click share · 21 brands · 27 sellers

Flapen Score

Dry Brush Miniature Painting against its category

The dotted line is the Home & Garden average. Past it, Dry Brush Miniature Painting is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dry Brush Miniature Painting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dry Brush Miniature Painting 28K times last year and spent an estimated £27K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
13.7%
Market size, estimated
£27Ka year
Peak month
January1.7× the quietest month
Top search term
dry brush miniature painting11K searches a year

02 · Price

A sale here is worth £6.99.

Listings sell for £6.99 on average, from £3.15 to £17.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £6.99 that is £699 to £2K a year per listing.

Average price
£6.99under the $15 to $100 sweet spot
Price range
£3.15–£17.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£699–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #321 within Painting. It carries 1,487 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#321in Painting
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,487per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Dry Brush Miniature Painting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

27

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

55%

Top 20: 94%

Open market

39%

  • HOTUT18%
  • GACDR17%
  • The Army Painter9%
  • Conda7%
  • Kssvzz6%
  • Himmlfel5%

Demand

Dry Brush Miniature Painting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Dry Brush Miniature Painting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dry brush miniature painting11K/yr
  • drybrush6K/yr
  • drybrush set5K/yr
  • dry brushes3K/yr
  • dry brush set4K/yr

Reviews and returns

What reviews say buyers love and hate about Dry Brush Miniature Painting

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel21%−0.08

Too harsh on the skin

The bristles don't get soft

Too soft

Size-Overall18%−0.10

Brushes too large for small miniatures

shorter by aound a half cm than his

Little smaller than I expected

Durability15%−0.04

As soon as you start using them they begin to fall apart

Two of the brushes broke on first use

Don't expect them to last long

Quality-Overall10%+1.51

THE QUALITY OF WHAT YOU GET APPEARS TO BE TOTALLY RANDOM

Cheap rubbish, stay away

generally find them to be somewhat average in terms of overall quality

Soft Feel6%

a bit too soft for me****

Love

Quality-Overall31%+1.51

The item is brilliant

Excellent product

Good variety

Paint Quality15%+1.08

This design allows for a much more controlled and gentle application of paint, making it possible to achieve smooth gradients, subtle zenithal highlights, and realistic textures on organic surfaces like fur, skin, or weathered cloaks

A quality set for detailed painting work

Good quality, and lasted well even under the direction of enthsiastic kids painting there first minis

Value For Money11%+0.61

Good value

Well worth the price

Great value

Moist/Dry8%+0.59

Best dry brushes

Good solid dry brush

Excellent brushes for dry brushing

Soft Feel6%

soft

So super soft and refreshing

Skin feels softer

Return

0.4% Return rate 42% Fixable by listing

Size-Overall29%▂▅█▃▂▃

Brushes too large for small miniatures

shorter by aound a half cm than his

Little smaller than I expected

Quality-Overall14%█▃▁▂▅▇

THE QUALITY OF WHAT YOU GET APPEARS TO BE TOTALLY RANDOM

Cheap rubbish, stay away

generally find them to be somewhat average in terms of overall quality

Hard Feel10%▅▄▁▄▃█

Too harsh on the skin

The bristles don't get soft

Too soft

Advertised Vs Actual Product9%▆▇▁▆█▁
Durability8%▃▁▁█▄▅

As soon as you start using them they begin to fall apart

Two of the brushes broke on first use

Don't expect them to last long

FAQ

Common Dry Brush Miniature Painting questions

Answered from the same tracked data.