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Drum Fan

Pass

Drum Fan scores 66 out of 100, a Pass. Shoppers spend $16K a year here, search demand grew >1,000% this quarter, and returns run at 0.7% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£16K/yr23K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
19%top-5 click share · 37 brands · 89 sellers

Flapen Score

Drum Fan against its category

The dotted line is the Home & Garden average. Past it, Drum Fan is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drum Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drum Fan 23K times last year and spent an estimated £16K. The top 5 brands take 33% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.9%
Market size, estimated
£16Ka year
Top search term
drum fan15K searches a year

02 · Price

A sale here is worth £80.88.

Listings sell for £80.88 on average, from £23.04 to £302.66. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £80.88 that is £0 to £8K a year per listing.

Average price
£80.88inside the $15 to $100 sweet spot
Price range
£23.04–£302.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 24.8% of listings are out of stock. The average listing ranks #492 within Heating, Cooling & Air Quality. It carries 1,830 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
33%
Out of stock, average day
24.8%
Average rank
#492in Heating, Cooling & Air Quality
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,830per listing
Listings tracked
76

04 · Newcomers

Amazon counts 5 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
5Amazon's first-year sales bar
Average brand age
46 months

Products

Top Drum Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£326£652£978£1K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

37 rising

Sellers

89

Top-5 brand share

33%

Top 20: 84%

Top-5 click share

19%

Top 20: 55%

Open market

61%

  • Generic8%
  • COSTWAY6%
  • Cyclone6%
  • Sealey6%
  • Schallen6%
  • Prem-i-air6%

Search terms

Top Drum Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drum fan15K/yr
  • 30 inch fan4K/yr
  • futura fan4K/yr

Reviews and returns

What reviews say buyers love and hate about Drum Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level18%−0.11

Quite noisy

It is noisy

Very loud

Value For Money10%

a bit pricey

Could be slightly cheaper

could be cheaper purchase

Durability8%−0.11

Broken after one use

Broke after 2hours

almost falling apart

Quality-Overall7%+0.42

Bad quality

Poor Quality control

low quality product

Size-Overall6%

It is HUGE

screws dont fit properly

But small

Love

Strength15%+0.60

The stand is sturdy

Sturdy with a strong base

its sturdy

Value For Money12%

Money well spent

Decent price

good value for money

Quality-Overall12%+0.42

Solid Build Quality

The build quality feels excellent

A+ quality

Noise Level8%−0.11

Not noisy

Quiet and powerful

Fairly quiet

Assembly/Installation5%+0.47

Easy assemble

Assembly was easy

Easy to build

Return

0.7% Return rate 27% Fixable by listing

Noise Level21%▃▅▇▅█▇

Quite noisy

It is noisy

Very loud

Size-Overall20%▆█▇▇▅▅

It is HUGE

screws dont fit properly

But small

Functionality-Overall16%▅█▅▇▅▇

Timer also doesn't work

Doesn't work

the functionality is poor

Strength10%█▃▃▃▃▃

So flimsy

not very steady

Not strong at all

Defective Material/Parts4%▁▁██▆▆

FAQ

Common Drum Fan questions

Answered from the same tracked data.