How competitive is the Drinkware niche on Amazon United Kingdom?

21 brands and 38 sellers compete in Drinkware on Amazon United Kingdom. The top 5 Drinkware products take 33% of clicks and its top 5 brands hold 70% of demand.

What do buyers complain about in Drinkware?

Drinkware buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Thickness, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Drinkware niche?

Drinkware sells for £13.17 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.60–£25.89. The average incumbent carries 650 reviews — the moat a new listing must climb.

Drinkware

Drinkware shows low returns (0.9%), but a small market ($27K/yr) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Drinkware profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Drinkware is a £27K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Drinkware: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +2.6% over the last 90 days and 5.9% of searches end in a purchase.

£27K

revenue / yr

Units sold / yr3K

Search volume / yr+2.6%36K

Conversion rate5.9%

Avg price£13.17

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers21 · 38

Top-5 product click share33%

Open market30%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 42 products

Top Drinkware products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Habitat 200ml Modern Drinking Glasses Juice Water Tumbler Glassware (12)

Price: £8.71
Rating: 4.0/5
Reviews: 15
Age: 5y ago

Olympia Toughened Orleans Hi Ball Glasses 310ml (12 Pack) - Water Juice Soft Drinks Glasses for Home or Restaurants Glasswasher Safe

Price: £11.02
Rating: 4.3/5
Reviews: 500
Age: 13y ago

Olympia Pack of 12 Toughened Orleans Tumblers 240ml Glass

Price: £9.16
Rating: 4.7/5
Reviews: 95
Age: 13y ago

LAV 12x Clear 510ml Empire Highball Glasses - Tall Hi Ball Glass Water Gin Juice Cocktail Drinking Glassware Tumblers Set

Price: £16.42
Rating: 4.4/5
Reviews: 40
Age: 3y ago

LAV 12x Clear 360ml Gaia Stemless White Wine Glasses - Large Kitchen Water Gin Cocktail Party Glass Tumbler Goblets Set

Price: £14.09
Rating: 4.6/5
Reviews: 147
Age: 3y ago

Newest

by launch date

Amazon Basics Drinking Glasses 6-Piece Set 444ml Dishwasher-Safe

Price: £10.44
Rating: 4.5/5
Reviews: 226
Age: 7mo ago

Amazon Basics Drinking Glasses 6-Piece Set 325ml Dishwasher-Safe

Price: £8.86
Rating: 4.5/5
Reviews: 226
Age: 7mo ago

Kyraton Drinking Glasses Set of 12 PET Clear Plastic Highball Glasses 420ml & Whisky Cocktail Glasses Set 340ml Heavy Duty Unbreakable Water Glasses Cup Tumbler Glassware for Beer Juice Milk

Price: £12.48
Rating: 4.4/5
Reviews: 172
Age: 9mo ago

Wieat Highball Glasses Drinking Glasses Ribbed Glassware Coffee Mug Drinking Cups for Water Coffee Cocktail Beer Juice (12 oz) Set of 2

Price: £9.04
Rating: 4.2/5
Reviews: 7
Age: 1y ago

Acense 6 x Highball Glasses - Tall Hi Ball Glass Water Gin Juice Cocktail Drinking Glassware Tumblers Set (315ml)

Price: £8.23
Rating: 4.5/5
Reviews: 885
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 flat

Sellers

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

33%

Top 20: 79%

Open market

26%

LAV29%
Olympia20%
Queensway Home & Dining8%
Amazon Basics8%
GBACHOOSE5%
Acense5%

Drinkware demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume36KCVR5.9%Products42Brands21Top 5 Brands70%OOS Rate5.0%Rating4.4★Reviews650Avg BSR#103

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top Drinkware search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

drinking glasses set of 1214K/yr +9.5%4.7% conv.
water glasses set of 1213K/yr -7.0%7.1% conv.
tall glass7K/yr +12.3%1.4% conv.
drinkware1K/yr -21.4%0.4% conv.

What reviews say buyers love and hate about Drinkware

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Quality-Overall26%

“Beautiful quality”

Value For Money20%

“Excellent value”

Size-Overall9%

“Good size and as described”

Color8%

“Bright colours”

Strength8%

“with a solid build”

What buyers complain about

78% of reviews

Size-Overall20%

“Many glasses are too large”

Quality-Overall11%

“Not good quality”

Thickness10%

“the glass is really thin”

Weight Heavy10%

“a little to heavy”

Strength10%

“Fragile glasses”

Drinkware return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

57%

2Material Quality

10%

3Quality-Overall

4Defective Material/Parts

5Weight Heavy

Common Drinkware questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Drinkware 55/100 on Amazon United Kingdom — Worth a look. The niche generates £27K/yr across 42 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved +2.6% over the last 90 days.