Is drinkware profitable to sell on Amazon United Kingdom?

The niche generates £27K/yr across 42 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the drinkware niche?

21 brands and 38 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in drinkware?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.9%.

When does demand for drinkware peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the drinkware niche?

Listings span £6.60–£25.89; the average listing price is £13.17 (sweet spot $15–$100). The average incumbent carries 650 reviews — the moat a new listing must climb.

drinkware

Worth a look

Shows low returns (0.9%), but a small market ($27K/yr) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great33%

top-5 click share — an open shelf

Review moat

Good649.83

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.17

avg listing price — sweet spot $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£6.60–£25.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Market size

Bad£27K

£27K/yr · 36K searches

According to Flapen's Amazon United Kingdom niche tracking, drinkware is a £27K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

drinkware market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £26K–£33K; units × avg price
Conversion rate: 5.9%
Avg BSR: #103
Page quality: 0%
Prime: 71%
Sponsored: 57%
Out of stock: 5.0%
Avg brand age: 42 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

21 flat

Sellers

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

33%

Top 20: 79%

Open market

26%

LAV29%
Olympia20%
Queensway Home & Dining8%
Amazon Basics8%
GBACHOOSE5%
Acense5%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — +2.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top drinkware search terms

drinking glasses set of 1214K/yr +9.5%4.7% conv.
water glasses set of 1213K/yr -7.0%7.1% conv.
tall glass7K/yr +12.3%1.4% conv.
drinkware1K/yr -21.4%0.4% conv.

All search terms

Top drinkware products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Habitat 200ml Modern Drinking Glasses Juice Water Tumbler Glassware (12)

Queensway Home & Dining£8.714.0★15 rev

Olympia Toughened Orleans Hi Ball Glasses 310ml (12 Pack) - Water Juice Soft Drinks Glasses for Home or Restaurants Glasswasher Safe

Olympia£11.024.3★500 rev

Olympia Pack of 12 Toughened Orleans Tumblers 240ml Glass

Olympia£9.164.7★95 rev

LAV 12x Clear 510ml Empire Highball Glasses - Tall Hi Ball Glass Water Gin Juice Cocktail Drinking Glassware Tumblers Set

LAV£16.424.4★40 rev

LAV 12x Clear 360ml Gaia Stemless White Wine Glasses - Large Kitchen Water Gin Cocktail Party Glass Tumbler Goblets Set

LAV£14.094.6★147 rev

Newest

by launch date

Amazon Basics Drinking Glasses 6-Piece Set 444ml Dishwasher-Safe

Amazon Basics£10.44226 rev

7mo ago

Amazon Basics Drinking Glasses 6-Piece Set 325ml Dishwasher-Safe

Amazon Basics£8.86226 rev

7mo ago

Kyraton Drinking Glasses Set of 12 PET Clear Plastic Highball Glasses 420ml & Whisky Cocktail Glasses Set 340ml Heavy Duty Unbreakable Water Glasses Cup Tumbler Glassware for Beer Juice Milk

Kyraton£12.48172 rev

9mo ago

Wieat Highball Glasses Drinking Glasses Ribbed Glassware Coffee Mug Drinking Cups for Water Coffee Cocktail Beer Juice (12 oz) Set of 2

Wieat£9.047 rev

1y ago

Acense 6 x Highball Glasses - Tall Hi Ball Glass Water Gin Juice Cocktail Drinking Glassware Tumblers Set (315ml)

Acense£8.23885 rev

1y ago

What buyers say about drinkware

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Beautiful quality”

Value For Money20%

“Excellent value”

Size-Overall9%

“Good size and as described”

Color8%

“Bright colours”

Strength8%

“with a solid build”

Advertised Vs Actual Product6%

“Better than I expected”

Thickness3%

“The glass is reasonably thick”

Design-Overall2%

“The design is attractive”

Weight Light2%

“Lightweight glasses”

Ease Of Use2%

“easy to use”

What buyers complain about

Size-Overall20%

“Many glasses are too large”

Quality-Overall11%

“Not good quality”

Thickness10%

“the glass is really thin”

Weight Heavy10%

“a little to heavy”

Strength10%

“Fragile glasses”

Durability9%

“break easily”

Advertised Vs Actual Product3%

“Photos arent accurate to show how the pattern is in real life”

Material Quality2%

“The plastic looks clear and glass like,”

Dishwasher Safe2%

“Dont use in the dishwasher”

Weight Light1%

“6 short glass and 6 medium, lighter than I thought”

Top return reasons

Size-Overall57%

Material Quality10%

Quality-Overall7%

Defective Material/Parts6%

Weight Heavy4%

Thin3%