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Drinks Trolley

Fail

Demand is soft, at -16.4% this quarter, so Drinks Trolley is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£140K/yr243K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
55%top-5 click share · 14 brands · 20 sellers

Flapen Score

Drinks Trolley against its category

The dotted line is the Home & Garden average. Past it, Drinks Trolley is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drinks Trolley market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drinks Trolley 243K times last year and spent an estimated £140K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
1.7%
Market size, estimated
£140Ka year
Peak month
December2.5× the quietest month
Top search term
drinks trolley119K searches a year

02 · Price

A sale here is worth £34.20.

Listings sell for £34.20 on average, from £17.80 to £65.33. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £34.20 that is £0 to £3K a year per listing.

Average price
£34.20inside the $15 to $100 sweet spot
Price range
£17.80–£65.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #21 within Furniture. It carries 643 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
83%
Out of stock, average day
16.0%
Average rank
#21in Furniture
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
643per listing
Listings tracked
23

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Drinks Trolley products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

20

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

12%

  • MAHANCRIS26%
  • TUTOTAK25%
  • VASAGLE22%
  • spot on dealz7%
  • Lifewit5%
  • HOOBRO3%
  • Open — no brand owns it (8 brands, 12%)

Demand

Drinks Trolley search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Drinks Trolley search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drinks trolley119K/yr
  • bar cart43K/yr
  • drinks trolley on wheels12K/yr
  • drink trolley11K/yr
  • bar trolley11K/yr
  • gold drinks trolley11K/yr
  • drinks cart6K/yr
  • bar cart trolley7K/yr
  • drinks trolly6K/yr
  • drinks trolley vintage5K/yr

Reviews and returns

What reviews say buyers love and hate about Drinks Trolley

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Wheel Quality14%−0.17

After 6 weeks one of the wheels fell off

the wheel is already broken

Wheels broke off within weeks

Assembly/Installation11%−0.02

cannot put things together

Screws for assembly were totally wrong

though assembly is not easy

Strength8%

Is not strong

Too wobbly

too wobbly to put anything on it

Size-Overall8%−0.05

doesnt fit

Small

Very small about the size

Color7%+0.12

I can agree with other reviews that the colour is a little off

The colour wasnt exactly gold

Love

Quality-Overall22%+2.28

Really quality good for the money easy to assemble

Great quality and really easy to build

Excellent quality

Strength15%

it is sturdy

strong and stylish ❤️ strong durable bar

The trolley itself is sturdy and beatiful

Assembly/Installation14%−0.02

Easy to put together

Assembly was straightforward with clear instructions

Easy to assemble

Value For Money11%+0.57

Good for the price

Value for money

Excellent value

Storage Capacity6%+0.48

Lots of space to put glasses and bottles

Storage is enough

holds quite a lot

Return

1.4% Return rate 50% Fixable by listing

Size-Overall34%█▆▇▄▃▇

doesnt fit

Small

Very small about the size

Assembly/Installation15%▄▆▃▇█▇

cannot put things together

Screws for assembly were totally wrong

though assembly is not easy

Defective Material/Parts13%█▅▃▆▄▄
Color11%▁▃▃▃█▅

I can agree with other reviews that the colour is a little off

The colour wasnt exactly gold

Quality-Overall7%▇▃▃▂█▁

It is a bit cheap looking

Cheap quality

FAQ

Common Drinks Trolley questions

Answered from the same tracked data.