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Drinking Horn

Maybe

Returns run at only 1.1% of orders. But shoppers spend only $17K a year here, so Drinking Horn is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£17K/yr58K searches / yr
90-day growth
+22.9%search demand this quarter
Competition
63%top-5 click share · 15 brands · 26 sellers

Flapen Score

Drinking Horn against its category

The dotted line is the Home & Garden average. Past it, Drinking Horn is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drinking Horn market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drinking Horn 58K times last year and spent an estimated £17K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+22.9%
Conversion, latest week
1.4%
Market size, estimated
£17Ka year
Peak month
December4.6× the quietest month
Top search term
drinking horn24K searches a year

02 · Price

A sale here is worth £20.42.

Listings sell for £20.42 on average, from £5.92 to £51.34. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £20.42 that is £0 to £2K a year per listing.

Average price
£20.42inside the $15 to $100 sweet spot
Price range
£5.92–£51.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #349 within Glassware. It carries 238 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#349in Glassware
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
238per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Drinking Horn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

26

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

18%

  • TRUE VIKING31%
  • HORNCRAFT26%
  • Norse Tradesman7%
  • FENRIR7%
  • THE ANTIQUE HOUSE6%
  • SHARP MEDIEVAL4%

Demand

Drinking Horn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Drinking Horn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drinking horn24K/yr
  • viking drinking horn15K/yr
  • viking horn11K/yr
  • viking horn drinking cup8K/yr

Reviews and returns

What reviews say buyers love and hate about Drinking Horn

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality24%−0.21

ita acrually super cheap plastic

Turned out to be plastic

plastic looking

Quality-Overall13%+1.99

Not great quality

The quality of the item is junk

Value For Money13%−0.02

Not great value for money in my experience

for the price I paid which was like £61 I would of hoped it was made better

Size-Overall13%−0.06

But small

Smallish

it was too small so when sat in it, it was nearly two inches taller than the other two and looked stupid

Gifting Purpose8%+1.73

Such a shame as it can be used as I bought this as a gift for it to be used

Love

Quality-Overall30%+1.99

Excellent product

Good quality

was made well too

Gifting Purpose25%+1.73

Good gift

Crafted and superb gift for my son

Great gift idea

Value For Money13%−0.02

It is ok for the low price

Good value

considering the very reasonable price

Efficiency5%+0.41

Perfect works well and looks great

Smell5%+0.37

Beautiful looking item, smells a bit like a old person's house though

Return

1.1% Return rate 50% Fixable by listing

Size-Overall27%▆█▁▁▁▆

But small

Smallish

it was too small so when sat in it, it was nearly two inches taller than the other two and looked stupid

Color14%█▆▃▁▁▂

its white not dark brown

Smell14%▁▁▁█▁▇

On opening it has a very over powering strange plastic type smell

Scratch Resistance9%▁▁▁█▁▁
Advertised Vs Actual Product9%▁▁█▁▁▂

photos look great when advertising but ita acrually super cheap plastic! Doesnt look very realistic at all

Looks nothing like the pictures

FAQ

Common Drinking Horn questions

Answered from the same tracked data.