Drinking Games
Drinking Games shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Drinking Games profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Drinking Games is a £188K/yr Amazon United Kingdom market (504K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Drinking Games: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.9% over the last 90 days and 3.5% of searches end in a purchase.
£188K
revenue / yr
Who owns the niche?
The top 5 brands hold 42% of demand, so 58% of the market is open.
58%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 40 products
Top Drinking Games products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
These Cards Will Get You Drunk - Fun Adult Drinking Game For Parties
- Price
- £8.13
- Rating
- 4.5/5
- Reviews
- 34,799
- Age
- 8y ago
Drinking Games Games for Adults | Risk It or Drink It | Fun Drinking Card Game Dares Decisions and Drinks Interactive Challenges Great For Games Nights Parties Hen & Stag Nights Students & More
- Price
- £10.63
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 1y ago
SMASHD. - The Ultimate Drinking Game | Drinking Games for Adults Party Hen Party Games Adult Card Games for Stag Do & Uni Students Pre Drinks | Card Games for Adults | Uni Students Game
- Price
- £8.45
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 3y ago
Hlayshing Drinking Game for Adults Adult Monopoly Board Game Truth Or Dare Game Adult for 2-8 Players Icebreaker Party Game for Girls Night Bachelorette Groups Friends & House Parties
- Price
- £6.92
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago
Brutal Hangover - The 3 in 1 Card Game | Great For Games Nights Parties Hen Dos Stag Nights Students & More!
- Price
- £10.76
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 3y ago
Trending
90-day click momentum
Quokka Dare Or Sip Party Card Game Adults Only Drinking-Style Game with 95 Tasks for Friends Couples & Games Nights Bold Challenges & Funny Dares Ages 21+
- Price
- £9.15
- Rating
- 4.4/5
- Reviews
- 663
- Age
- 8mo ago
Empire Shot Roulette Game Set 24 Shot Glasses with 1 Dice | Fun Party Game for Adults Unique Family Drinking Roulette Tabletop Game for Birthday Holiday Game Night and Bar Entertainment
- Price
- £5.68
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 1y ago
Gray Matters Games Slip It in | Quick to Learn & Play | Fun Party Game for Adults Ages 17+ | Perfect for Any Occasion
- Price
- £13.15
- Rating
- 4.6/5
- Reviews
- 409
- Age
- 2y ago
DRINK IF... Adult Drinking Party Game + After Dark Expansion Set - 800 Questions to get You Buzzed & Drunk - Ice Breakers Cards White Elephant Gifts Christmas Stocking Stuffers & Board Games Night
- Price
- £19.41
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 1y ago
BAD JUDGMENT Party Game - The Game of Questionable Life Choices - Adult Card Game for Friends Families Fun Parties College Students & Board Games Night with Your Group
- Price
- £17.07
- Rating
- 4.3/5
- Reviews
- 82
- Age
- 1y ago
Newest
by launch date
Briocht Drinking Games for Adults Fun Monopoly Board Game with Drinking Challenges Party Game for 2-8 Players Icebreaker Game for Friends Groups and Social Parties
- Price
- £4.86
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 7mo ago
Quokka Dare Or Sip Party Card Game Adults Only Drinking-Style Game with 95 Tasks for Friends Couples & Games Nights Bold Challenges & Funny Dares Ages 21+
- Price
- £9.15
- Rating
- 4.4/5
- Reviews
- 663
- Age
- 8mo ago
Drinking Games for Adults Adult Monopoly Board Game Drinking Games for Night Bachelorette Party Games for 2-6 Players Age 18+
- Price
- £4.93
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 9mo ago
Hlayshing Drinking Game for Adults Adult Monopoly Board Game Truth Or Dare Game Adult for 2-8 Players Icebreaker Party Game for Girls Night Bachelorette Groups Friends & House Parties
- Price
- £6.92
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago
Monopoly Board Crawl Party Game Official Monopoly Drinking Game for Adults Ages 18+ - English Version
- Price
- £15.47
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
36 rising
Sellers
53
Top-5 brand share
42%
Top 20: 86%
Top-5 click share
42%
Top 20: 83%
Open market
52%
- These Cards Will Get You Drunk11%
- L0famy9%
- SMASHD.9%
- Hlayshing7%
- Berserk Games6%
- KAWAII KOI6%
Drinking Games demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.6×
Top Drinking Games search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- drinking games271K/yr
- drinking games for adults96K/yr
- drinking game56K/yr
- adult drinking games18K/yr
- drinking card games18K/yr
- drinking card games for adults10K/yr
- drinking6K/yr
- truth or drink5K/yr
- drinking card game5K/yr
- drinking board games6K/yr
What reviews say buyers love and hate about Drinking Games
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Fun game”
“Easy to use”
“A great quiz card game that all the family can play”
“Worth it”
“Good value & quality, arrived on time”
What buyers complain about
71% of reviews“Quite small”
“which wasn't advertised”
“An expensive pack of playing cards”
“Boring game”
“Doesnt really work”
Drinking Games return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Drinking Games questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
