Drinking Games

Shoppers searched for this 504K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months

504K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

3.5%

Market size, estimated

£188Ka year

Peak month

December5.6× the quietest month

Top search term

drinking games271K searches a year

Listings sell for £10.49 on average, from £4.45 to £22.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £10.49 that is £3K to £5K a year per listing.

Average price

£10.49under the $15 to $100 sweet spot

Price range

£4.45–£22.14

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

45% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #271 within Party Supplies. It carries 2,074 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

45%

Prime listings

98%

Out of stock, average day

6.9%

Average rank

#271in Party Supplies

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,074per listing

Listings tracked

40

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months