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Dried Flowers

Maybe

The top 5 brands take only 42% of clicks. But prices span $3.86–$14.68, mostly outside the sweet spot, so Dried Flowers is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£213K/yr737K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
27%top-5 click share · 42 brands · 45 sellers

Flapen Score

Dried Flowers against its category

The dotted line is the Home & Garden average. Past it, Dried Flowers is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dried Flowers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dried Flowers 737K times last year and spent an estimated £213K. The top 5 brands take 42% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 737K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.

Searches, last 12 months
737K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
3.3%
Market size, estimated
£213Ka year
Peak month
March1.4× the quietest month
Top search term
dried flowers388K searches a year

02 · Price

A sale here is worth £8.81.

Listings sell for £8.81 on average, from £3.86 to £14.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £8.81 that is £881 to £2K a year per listing.

Average price
£8.81under the $15 to $100 sweet spot
Price range
£3.86–£14.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£881–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #72 within Dried & Preserved Flora. It carries 393 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
14.5%
Average rank
#72in Dried & Preserved Flora
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
393per listing
Listings tracked
65

04 · Newcomers

Amazon counts 2 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Dried Flowers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£6K£13K£19K£26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

45

Top-5 brand share

42%

Top 20: 83%

Top-5 click share

27%

Top 20: 68%

Open market

53%

  • saerryor12%
  • YoothBro9%
  • Kawaology9%
  • CAwished7%
  • KAOHONG5%
  • Resiners5%

Demand

Dried Flowers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dried Flowers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dried flowers388K/yr
  • dried flowers for crafts53K/yr
  • pressed flowers42K/yr
  • dried flowers for vase52K/yr
  • dry flowers37K/yr
  • dried flowers bouquet25K/yr
  • dried flower bouquet18K/yr
  • dried flowers for resin21K/yr
  • pressed flowers for crafts11K/yr
  • dried pressed flowers14K/yr

Reviews and returns

What reviews say buyers love and hate about Dried Flowers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.20

However, they arrived in quite small containers, smaller than I expected

again - the boxes are small

So small

Advertised Vs Actual Product16%−0.17

Not as described

Does not match the description

Not like the picture

Quality-Overall15%−0.02

Looks cheap and not at all what I was expecting from the photos

Absolute rubbish

Poor quality

Value For Money11%+1.39

expensive for what you actually get

over priced

Not worth the price

Smell10%−0.11

Unpleasant smell

Not a strong scent either

Horrible smell

Love

Color21%+2.02

Beautiful colours

Bright colours

Lovely colours

Value For Money19%+1.39

Excellent value

Worth it

Good value

Quality-Overall17%−0.02

Good quality

Perfect for making beautiful cards good value, great variety, lovely quality

high-quality set that sparks creativity

Advertised Vs Actual Product7%−0.17

As described

Better than I expected

Just what you need

Smell4%−0.11

Lovely looking with delicate scent as well

beautiful smells lovely

The perfume from the lavender was lovely

Return

1.3% Return rate 72% Fixable by listing

Size-Overall42%▆▇██▆▆

However, they arrived in quite small containers, smaller than I expected

again - the boxes are small

So small

Advertised Vs Actual Product14%█▃▄▄▄▆

Not as described

Does not match the description

Not like the picture

Quality-Overall12%█▆▅▄▆▆

Looks cheap and not at all what I was expecting from the photos

Absolute rubbish

Poor quality

Color10%▆▇▃▇█▇

The colour was dirty cream

Disappointed by limited colours

not very white

Smell5%▁█▅▂▅▇

Unpleasant smell

Not a strong scent either

Horrible smell

FAQ

Common Dried Flowers questions

Answered from the same tracked data.