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Dreame

Fail

The top 5 brands take 100% of clicks, so Dreame is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£527K/yr134K searches / yr
90-day growth
+23.3%search demand this quarter
Competition
60%top-5 click share · 2 brands · 17 sellers

Flapen Score

Dreame against its category

The dotted line is the Home & Garden average. Past it, Dreame is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dreame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dreame 134K times last year and spent an estimated £527K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £527K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
+23.3%
Conversion, latest week
1.2%
Market size, estimated
£527Ka year
Top search term
dreame robot vacuum68K searches a year

02 · Price

A sale here is worth £334.38.

Listings sell for £334.38 on average, from £128.45 to £791.30. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £334.38 that is £0 to £33K a year per listing.

Average price
£334.38above the $15 to $100 sweet spot
Price range
£128.45–£791.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£33K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #65 within Vacuums & Floor Care. It carries 284 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#65in Vacuums & Floor Care
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
284per listing
Listings tracked
25

04 · Newcomers

10 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
16 months

Products

Top Dreame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£53K£79K£105K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

17

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 95%

Open market

0%

  • dreame96%
  • roborock4%

Demand

Dreame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked

Search terms

Top Dreame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dreame robot vacuum68K/yr
  • dreame60K/yr
  • dreame vacuum5K/yr

Reviews and returns

What reviews say buyers love and hate about Dreame

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Cleaning”
12%of negative reviews mention “Ease Of Cleaning”
5.2%of orders come back
“The vacuum does a horrible job of cleaning”
A buyer, on “Ease Of Cleaning”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dreame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data