Dreame
FailThe top 5 brands take 100% of clicks, so Dreame is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £527K/yr134K searches / yr
- 90-day growth
- +23.3%search demand this quarter
- Competition
- 60%top-5 click share · 2 brands · 17 sellers
Flapen Score
Dreame against its category
The dotted line is the Home & Garden average. Past it, Dreame is stronger. Inside it, weaker.
Market
The Dreame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dreame 134K times last year and spent an estimated £527K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £527K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- +23.3%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £527Ka year
- Top search term
- dreame robot vacuum68K searches a year
02 · Price
A sale here is worth £334.38.
Listings sell for £334.38 on average, from £128.45 to £791.30. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £334.38 that is £0 to £33K a year per listing.
- Average price
- £334.38above the $15 to $100 sweet spot
- Price range
- £128.45–£791.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£33K
- Returns
- 5.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #65 within Vacuums & Floor Care. It carries 284 reviews at 3.98 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #65in Vacuums & Floor Care
- Average rating
- 3.98 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 284per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 10 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 16 months
Products
Top Dreame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
dreame L10s Ultra Gen 3 Kit Robot Vacuum and Mop with 25 000Pa Suction
- Price
- £309.68
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 8mo ago

dreame L40 Ultra AE Robot Vacuum and Mop TriCut Brush 19 000Pa Suction
- Price
- £357.25
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 1y ago

dreame X50 Ultra Complete Robot Vacuum and Mop with 20 000Pa Suction Power
- Price
- £565.19
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago

dreame L40s Pro Ultra Robot Vacuum and Mop with 19 000Pa Suction Power
- Price
- £419.06
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 1y ago

dreame D20 Pro Plus Robot Vacuum and Mop with DuoBrush for Pet Hair
- Price
- £171.76
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 9mo ago
Trending
90-day click momentum
dreame L50s Pro Ultra Robot Vacuum and Mop with 100C Mop Self-Cleaning
- Price
- £431.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

dreame D20 Air Plus Robot Vacuum and Mop with 20 000Pa Suction Power
- Price
- £128.45
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 4mo ago

dreame L50 Ultra AE Robot Vacuum and Mop 100C Mop Self-Cleaning 28 000Pa
- Price
- £381.19
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 4mo ago

dreame L40 Ultra A Robot Vacuum and Mop with 24 000Pa Suction Power
- Price
- £256.06
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

roborock Qrevo S Pro Robot Vacuum Cleaner with Mop 18 500 Pa Suction
- Price
- £325.86
- Rating
- 4.4/5
- Reviews
- 665
- Age
- 6mo ago
Newest
by launch date
dreame L40 Ultra A Robot Vacuum and Mop with 24 000Pa Suction Power
- Price
- £256.06
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

dreame L50s Pro Ultra Robot Vacuum and Mop with 100C Mop Self-Cleaning
- Price
- £431.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

dreame L50 Ultra AE Robot Vacuum and Mop 100C Mop Self-Cleaning 28 000Pa
- Price
- £381.19
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 4mo ago

dreame D20 Air Plus Robot Vacuum and Mop with 20 000Pa Suction Power
- Price
- £128.45
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 4mo ago

roborock Qrevo S Pro Robot Vacuum Cleaner with Mop 18 500 Pa Suction
- Price
- £325.86
- Rating
- 4.4/5
- Reviews
- 665
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 95%
Open market
0%
- dreame96%
- roborock4%
Demand
Dreame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked
Search terms
Top Dreame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dreame robot vacuum68K/yr
- dreame60K/yr
- dreame vacuum5K/yr
Reviews and returns
What reviews say buyers love and hate about Dreame
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The vacuum does a horrible job of cleaning
the mopping does not clean as expected
Does not clean to satisfaction
overall it just didnt do a thorough job
Is not fully performing as it is set to do
Didn't work
Didn't last
This broke after an hour
Broke after a couple of months
Poor quality roller
Save your money, poor quality
Terrible quality control at dreamer
but 3 times more expensive
Overall, quite disappointed considering the price
buy a much less expensive
Love
it cleans so well
Great for general clean
Its easy to clean
Excellent value for money
Great value
Great for the price
Setup was quick
Assembly was very easy
Easy to set up
Really great quality piece of kit
Excellent product
Build quality is solid
Easy to use
It makes life a lot easier
It was easy enough to set up
Return
5.2% Return rate 12% Fixable by listing
overall it just didnt do a thorough job
Is not fully performing as it is set to do
Didn't work
The vacuum does a horrible job of cleaning
the mopping does not clean as expected
Does not clean to satisfaction
but 3 times more expensive
Overall, quite disappointed considering the price
buy a much less expensive
7 Months in the charging has become very temperamental. yes we have followed the instructions and maintenance guide
was unable to charge so has now had to be returned
Then it refused to charge
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dreame questions
Answered from the same tracked data.









