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Dreame

Fail

The top 5 brands take 100% of clicks, so Dreame is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£527K/yr134K searches / yr
90-day growth
+23.3%search demand this quarter
Competition
60%top-5 click share · 2 brands · 17 sellers

Flapen Score

Dreame against its category

The dotted line is the Home & Garden average. Past it, Dreame is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dreame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dreame 134K times last year and spent an estimated £527K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £527K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
+23.3%
Conversion, latest week
1.2%
Market size, estimated
£527Ka year
Top search term
dreame robot vacuum68K searches a year

02 · Price

A sale here is worth £334.38.

Listings sell for £334.38 on average, from £128.45 to £791.30. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £334.38 that is £0 to £33K a year per listing.

Average price
£334.38above the $15 to $100 sweet spot
Price range
£128.45–£791.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£33K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #65 within Vacuums & Floor Care. It carries 284 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#65in Vacuums & Floor Care
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
284per listing
Listings tracked
25

04 · Newcomers

Amazon counts 10 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
16 months

Products

Top Dreame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£53K£79K£105K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

0%

  • dreame96%
  • roborock4%

Demand

Dreame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked

Search terms

Top Dreame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dreame robot vacuum68K/yr
  • dreame60K/yr
  • dreame vacuum5K/yr

Reviews and returns

What reviews say buyers love and hate about Dreame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning12%+1.33

The vacuum does a horrible job of cleaning

the mopping does not clean as expected

Does not clean to satisfaction

Functionality-Overall8%−0.07

overall it just didnt do a thorough job

Is not fully performing as it is set to do

Didn't work

Durability7%−0.10

Didn't last

This broke after an hour

Broke after a couple of months

Quality-Overall7%−0.03

Poor quality roller

Save your money, poor quality

Terrible quality control at dreamer

Value For Money6%+1.19

but 3 times more expensive

Overall, quite disappointed considering the price

buy a much less expensive

Love

Ease Of Cleaning28%+1.33

it cleans so well

Great for general clean

Its easy to clean

Value For Money14%+1.19

Excellent value for money

Great value

Great for the price

Assembly/Installation9%+0.68

Setup was quick

Assembly was very easy

Easy to set up

Quality-Overall9%−0.03

Really great quality piece of kit

Excellent product

Build quality is solid

Ease Of Use7%+0.49

Easy to use

It makes life a lot easier

It was easy enough to set up

Return

5.2% Return rate 12% Fixable by listing

Functionality-Overall20%▆█▅▆▇▆

overall it just didnt do a thorough job

Is not fully performing as it is set to do

Didn't work

Size-Overall9%▄▃▆▆▄█
Ease Of Cleaning8%▇█▇▅▆▅

The vacuum does a horrible job of cleaning

the mopping does not clean as expected

Does not clean to satisfaction

Value For Money7%▃▄▄▂▄█

but 3 times more expensive

Overall, quite disappointed considering the price

buy a much less expensive

Charging6%▃▄█▅▆▂

7 Months in the charging has become very temperamental. yes we have followed the instructions and maintenance guide

was unable to charge so has now had to be returned

Then it refused to charge

FAQ

Common Dreame questions

Answered from the same tracked data.