Is drawing sets for kids 9-12 profitable to sell on Amazon United Kingdom?

The niche generates £31K/yr across 38 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (44/100).

How competitive is the drawing sets for kids 9-12 niche?

21 brands and 108 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in drawing sets for kids 9-12?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.3%.

When does demand for drawing sets for kids 9-12 peak?

Demand peaks in Nov–Dec; the busiest month runs 8.3× the quietest.

What does it cost to enter the drawing sets for kids 9-12 niche?

Listings span £2.16–£32.92; the average listing price is £11.75 (sweet spot $15–$100). The average incumbent carries 6,567 reviews — the moat a new listing must climb.

drawing sets for kids 9-12

Skip it

A small market ($31K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Competition

Great37%

top-5 click share — an open shelf

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Price range

Good£2.16–£32.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.75

avg listing price — sweet spot $15–$100

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,566.95

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-19.3%

90-day search growth — must beat 0% to launch

Market size

Bad£31K

£31K/yr · 82K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, drawing sets for kids 9-12 is a £31K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

drawing sets for kids 9-12 market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £24K–£29K; units × avg price
Conversion rate: 3.2%
Avg BSR: #37
Page quality: 0%
Prime: 97%
Sponsored: 71%
Out of stock: 0.6%
Avg brand age: 40 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

21 falling

Sellers

108

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

37%

Top 20: 82%

Open market

26%

KINSPORY20%
CRAYOLA20%
Nicpro17%
Silvine7%
XDISHYN6%
KOLOR KINGDOM5%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -19.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 8.3×

Open Trend

Top drawing sets for kids 9-12 search terms

kids drawing24K/yr -16.4%1.8% conv.
drawing for kids16K/yr -12.1%1.0% conv.
painting set for kids 6-1216K/yr -28.5%2.4% conv.
drawing kids9K/yr -12.9%1.0% conv.
paint set for kids 6-1211K/yr -34.7%3.4% conv.
toddler art set6K/yr +3.6%0.9% conv.

All search terms

Top drawing sets for kids 9-12 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KINSPORY 290 PCS Art Set for Kids Deluxe Coloring Drawing Art Supplies Case Gift for Teens Boys Girls 4 5 6 7 8 9 10 11 12

KINSPORY£14.134.7★3,275 rev

Nicpro 34PCS Painting Set with Pattern Canvas Art Painting Supplies Kit with 12 Acrylic Paints 10 Brushes 6 Canvas Panels Table Easel Paper Pad Color Wheel Palette for Beginner Artist

Nicpro£15.394.7★483 rev

KINSPORY 139 PCS Art Set for Kids Deluxe Painting Drawing Art Supplies Case Gift for Teens Boys Girls 4 5 6 7 8 9 10 11 12 (Pink)

KINSPORY£22.714.6★4,377 rev

Nicpro Kids Paint Set 34PCS Painting Supplies Kit Non Toxic 12 Colors Acrylic Paint Table Easel 6 Canvas Panels 10 Brushes Paper Pad Sponge Color Wheel Palette for Adult Toddlers Beginner

Nicpro£15.244.7★254 rev

XDISHYN 208 PCS Art Supplies Drawing Kit for Kids Adults Art Set with Double Sided Trifold Easel Oil Pastels Crayons Colored Pencils Watercolor Pens Gift for Girls Boys Artist

XDISHYN£11.874.5★1,333 rev

Newest

by launch date

Nicpro Acrylic Paint Canvas Set for Adults 46PCS Art Painting Supplies Kit for Adults with 24 Paints(36ML) Table Wood Easel 5 Canvas Panels 12 Brushes Paper Pad Palette for Kids Artist Beginner

Nicpro£19.75329 rev

1y ago

JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gift for Boys Girls

JoyCat£8.484,419 rev

2y ago

Nicpro 34PCS Painting Set with Pattern Canvas Art Painting Supplies Kit with 12 Acrylic Paints 10 Brushes 6 Canvas Panels Table Easel Paper Pad Color Wheel Palette for Beginner Artist

Nicpro£15.39483 rev

3y ago

Nicpro Kids Paint Set 34PCS Painting Supplies Kit Non Toxic 12 Colors Acrylic Paint Table Easel 6 Canvas Panels 10 Brushes Paper Pad Sponge Color Wheel Palette for Adult Toddlers Beginner

Nicpro£15.24254 rev

3y ago

[2 Pack] Genialba 8.5 inch LCD Drawing Tablet for Kids Colorful Screen Writing Board Toddler Toys Learning Educational Stocking Fillers Kids Gifts for for 3 4 5 6 7 Year Old Boys Girls (Pink&Blue)

Genialba£5.816,575 rev

4y ago

What buyers say about drawing sets for kids 9-12

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Great value for money”

Quality-Overall15%

“Excellent Product”

Color12%

“Great colours”

Gifting Purpose10%

“Brilliant gift”

Fun/Entertainment Experience10%

“Good Fun”

Paint Quality4%

“Beautiful paints”

Advertised Vs Actual Product3%

“Exactly what I wanted”

Ease Of Use3%

“Ease of use”

Creativity2%

“Its perfect for encouraging creativity”

Engraving/Paint/Sublimation2%

“Great paint for young ones”

What buyers complain about

Size-Overall13%

“as containers quite small”

Quality-Overall12%

“Poor quality”

Value For Money10%

“Overpriced”

Color10%

“The colours are really dull”

Ease Of Cleaning6%

“Not washable”

Paint Quality4%

“Not that great small and small paints”

Thickness3%

“maybe I didnt aint it thick enough”

Moist/Dry3%

“Pens were all dry”

Functionality-Overall3%

“It didn't even work”

Smell2%

“smelly”

Top return reasons

Size-Overall21%

Quality-Overall12%

Color10%

Value For Money9%

Functionality-Overall8%

Gifting Purpose6%

Advertised Vs Actual Product6%

Paint Quality5%

Defective Material/Parts5%

Durability2%

Common questions

Is drawing sets for kids 9-12 profitable to sell on Amazon United Kingdom?: The niche generates £31K/yr across 38 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (44/100).
How competitive is the drawing sets for kids 9-12 niche?: 21 brands and 108 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in drawing sets for kids 9-12?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.3%.
When does demand for drawing sets for kids 9-12 peak?: Demand peaks in Nov–Dec; the busiest month runs 8.3× the quietest.
What does it cost to enter the drawing sets for kids 9-12 niche?: Listings span £2.16–£32.92; the average listing price is £11.75 (sweet spot $15–$100). The average incumbent carries 6,567 reviews — the moat a new listing must climb.