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Drawing Sets for Kids 9-12

Fail

Shoppers spend an estimated $31K a year here, so Drawing Sets for Kids 9-12 is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£31K/yr82K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
37%top-5 click share · 21 brands · 108 sellers

Flapen Score

Drawing Sets for Kids 9-12 against its category

The dotted line is the Home & Garden average. Past it, Drawing Sets for Kids 9-12 is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drawing Sets for Kids 9-12 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drawing Sets for Kids 9-12 82K times last year and spent an estimated £31K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
3.2%
Market size, estimated
£31Ka year
Peak month
December8.3× the quietest month
Top search term
kids drawing24K searches a year

02 · Price

A sale here is worth £11.75.

Listings sell for £11.75 on average, from £2.16 to £32.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.75 that is £0 to £1K a year per listing.

Average price
£11.75under the $15 to $100 sweet spot
Price range
£2.16–£32.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #37 within Drawing. It carries 6,567 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
97%
Out of stock, average day
0.6%
Average rank
#37in Drawing
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,567per listing
Listings tracked
38

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Drawing Sets for Kids 9-12 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£916£2K£3K£4K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

108

Est. top-5 brand share

69%

Top 20: 99%

Est. top-5 click share

37%

Top 20: 82%

Open market

26%

  • KINSPORY20%
  • CRAYOLA20%
  • Nicpro17%
  • Silvine7%
  • XDISHYN6%
  • KOLOR KINGDOM5%

Demand

Drawing Sets for Kids 9-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Drawing Sets for Kids 9-12 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kids drawing24K/yr
  • drawing for kids16K/yr
  • painting set for kids 6-1216K/yr
  • drawing kids9K/yr
  • paint set for kids 6-1211K/yr
  • toddler art set6K/yr

Reviews and returns

What reviews say buyers love and hate about Drawing Sets for Kids 9-12

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
13%of negative reviews mention “Size-Overall”
0.3%of orders come back
“as containers quite small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Drawing Sets for Kids 9-12 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data