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Drawing Sets for Kids 9-12

Fail

Shoppers spend only $31K a year here, so Drawing Sets for Kids 9-12 is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£31K/yr82K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
37%top-5 click share · 21 brands · 108 sellers

Flapen Score

Drawing Sets for Kids 9-12 against its category

The dotted line is the Home & Garden average. Past it, Drawing Sets for Kids 9-12 is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drawing Sets for Kids 9-12 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drawing Sets for Kids 9-12 82K times last year and spent an estimated £31K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
3.2%
Market size, estimated
£31Ka year
Peak month
December8.3× the quietest month
Top search term
kids drawing24K searches a year

02 · Price

A sale here is worth £11.75.

Listings sell for £11.75 on average, from £2.16 to £32.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.75 that is £0 to £1K a year per listing.

Average price
£11.75under the $15 to $100 sweet spot
Price range
£2.16–£32.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #37 within Drawing. It carries 6,567 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
97%
Out of stock, average day
0.6%
Average rank
#37in Drawing
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,567per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Drawing Sets for Kids 9-12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£916£2K£3K£4K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

108

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

37%

Top 20: 82%

Open market

26%

  • KINSPORY20%
  • CRAYOLA20%
  • Nicpro17%
  • Silvine7%
  • XDISHYN6%
  • KOLOR KINGDOM5%

Demand

Drawing Sets for Kids 9-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Drawing Sets for Kids 9-12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids drawing24K/yr
  • drawing for kids16K/yr
  • painting set for kids 6-1216K/yr
  • drawing kids9K/yr
  • paint set for kids 6-1211K/yr
  • toddler art set6K/yr

Reviews and returns

What reviews say buyers love and hate about Drawing Sets for Kids 9-12

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.04

as containers quite small

Big

Small

Quality-Overall12%+0.27

Poor quality

I can't believe this is Crayola quality

Rubbish

Value For Money10%+1.30

Overpriced

Expensive for what it was

Not worth the price

Color10%−0.02

The colours are really dull

yellows not great

One of them though doesn't colour for some reason

Ease Of Cleaning6%−0.03

Not washable

It was a mess

Cleaning can be a tad messy

Love

Value For Money18%+1.30

Great value for money

Excellent value

GREAT VALUE

Quality-Overall15%+0.27

Excellent Product

Good quality,fast delivery

Good kit

Color12%−0.02

Great colours

Good variety of colors

Lovely colours

Gifting Purpose10%+0.55

Brilliant gift

Interesting gift

It was a gift

Fun/Entertainment Experience10%+0.51

Good Fun

Fun for kids

Fun little activities

Return

0.3% Return rate 43% Fixable by listing

Size-Overall21%▄▇▇█▆▅

as containers quite small

Big

Small

Quality-Overall12%▅█▆▄▄█

Poor quality

I can't believe this is Crayola quality

Rubbish

Color10%█▇▅▇▅▆

The colours are really dull

yellows not great

One of them though doesn't colour for some reason

Value For Money9%█▅▄▄▅▃

Overpriced

Expensive for what it was

Not worth the price

Functionality-Overall8%▇▃▃█▄▇

It didn't even work

Scissor is not working after few cut

Not all of them work

FAQ

Common Drawing Sets for Kids 9-12 questions

Answered from the same tracked data.