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Drawing Set

a small market ($29K/yr) — Drawing Set doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 7Growth 18Conversion 38Competition 87Returns 98Price range 59Avg price 75Brand share 70Review moat 55Quality gap 21
This niche Category average

Is Drawing Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Drawing Set is a £29K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Drawing Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.1% over the last 90 days and 3.0% of searches end in a purchase.

£29K

revenue / yr

Units sold / yr3K
Search volume / yr-14.1%63K
Conversion rate3.0%
Avg price£15.13

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers32 · 75
Top-5 product click share28%
Open market37%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 61 products

Sponsored placement97%
New entrants (1y)8· 2 succeeded
Avg rating4.7★
Avg reviews1,313

Top Drawing Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

£0£571£1K£2K£2K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

75

Top-5 brand share

63%

Top 20: 93%

Top-5 click share

28%

Top 20: 69%

Open market

33%

  • HIFORNY30%
  • KALOUR18%
  • H & B5%
  • ARTISANAL STUDIO5%
  • Cozii4%
  • Drawlish4%

Drawing Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR3.0%Products61Brands32Top 5 Brands63%OOS Rate4.1%Rating4.7★Reviews1,313Avg BSR#182
7K5KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Top Drawing Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sketching set26K/yr
  • sketch set14K/yr
  • drawing sets for adults10K/yr
  • sketching kit5K/yr
  • amazon art supplies4K/yr
  • drawing kit adults3K/yr

What reviews say buyers love and hate about Drawing Set

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall28%

Amazing Quality

Value For Money22%

Good for the price

Drawing Experience17%

Good drawing pencils

Pen/Pencil Quality9%

Good pencils

Color4%

very good quality loads of different colours and great price

What buyers complain about

69% of reviews
Quality-Overall25%

Bad quality

Sharpness10%

Break every single time i try to sharp it

Hard Feel7%

too tough to shade generally

Durability6%

Broken not even after 1 week

Gifting Purpose5%

Which spoils what would have been a great looking gift

Drawing Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
15%
2Size-Overall
13%
3Defective Material/Parts
12%
4Gifting Purpose
8%
5Value For Money
7%

Common Drawing Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Drawing Set 49/100 on Amazon United Kingdom — Skip it. The niche generates £29K/yr across 61 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved -14.1% over the last 90 days.
Search demand for Drawing Set on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 5.5× the quietest.