drawing set
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Avg price
Great£15.13avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good£3.32–£31.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,313.49avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Market size
Bad£29K£29K/yr · 63K searches
According to Flapen's Amazon United Kingdom niche tracking, drawing set is a £29K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
drawing set market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £30K–£38K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #182
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 4.1%
- Avg brand age
- 47 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
75
Top-5 brand share
63%
Top 20: 93%
Top-5 click share
28%
Top 20: 69%
Open market
33%
- HIFORNY30%
- KALOUR18%
- H & B5%
- ARTISANAL STUDIO5%
- Cozii4%
- Drawlish4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Top drawing set search terms
- sketching set26K/yr
- sketch set14K/yr
- drawing sets for adults10K/yr
- sketching kit5K/yr
- amazon art supplies4K/yr
- drawing kit adults3K/yr
Top drawing set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KALOUR 77pc Art Supply Set - Sketching & Drawing Kit with Tutorial Book Sketchbook & Paper - Pencils Pastels Watercolors for Beginner Artists
KALOUR£19.794.7★3,818 rev
KALOUR 18-Piece Professional Sketch Pencil Set - Includes 5H to 14B Pencils Vinyl Eraser Kneaded Eraser Sharpener and Paper Blending Stump - Ideal for Artists and Beginners
KALOUR£6.214.7★1,759 rev
HIFORNY 70 Pcs Drawing Set Sketching Kit - Sketch Pencils Art Supplies for Adults Artists with 3-Color Sketchbook Graphite Pastel Charcoal Pencils Blending Tools
HIFORNY£18.294.6★1,449 rev
HIFORNY 100 PCS Drawing & Sketching Set Professional Art Supplies with Graphite Charcoal Colored Watercolor Metallic Pencils Blending Tools Sketchbook and Coloring Book in Zipper Case (Pink)
HIFORNY£20.294.8★1,104 rev
KALOUR Professional Sketching Set 34 Pieces with Nylon Zip Case & Sketchbook 12 Sketching Pencils (5H-8B) Charcoal Pencils Erasers & Sharpeners for Artists Students & Beginners
KALOUR£8.374.6★759 rev
Newest
by launch date
26-Piece Sketch Pencils Set Sketching Drawing Pencil Set - 12 Graphite (6B-4H) 4 Charcoal (White/Soft/Medium/Hard) Erasers Sharpener - Non-Toxic Art Supplies for Beginners to Pros All Ages
KASAFE£6.63126 rev
ARTISANAL STUDIO Sketching Pencils Set of 27 Pcs - Drawing Pencils for Artists and Professionals Graphite & Charcoal Art Set with Blending Stumps Sandpaper Erasers & Sharpener
ARTISANAL STUDIO£7.53160 rev
KINSPORY 54PCS Coloring Pencils with 3.0mm Soft Leads 50-Sheet 3-Color Sketch Book Sketching Kit with Adjustable Shoulder Strap - Art Set Gift for Adults Artists Beginners Teens Girls Boys
KINSPORY£11.98354 rev
KALOUR 113PCS Drawing Set Professional Sketching Kit with 3-Color Sketchbook Graphite & Charcoal Pencils Wooden Mannequin Art Tools in Zipper Case Art Supplies for Beginners & Artists Gift
KALOUR£24.52140 rev
HIFORNY 42 PCS Drawing Set Sketching Kit with Graphite and Charcoal Pencils Blending Tools Erasers & Accessories in Portable Zipped Case for Artists Students & Beginners
HIFORNY£11.43416 rev
Trending
90-day click momentum26-Piece Sketch Pencils Set Sketching Drawing Pencil Set - 12 Graphite (6B-4H) 4 Charcoal (White/Soft/Medium/Hard) Erasers Sharpener - Non-Toxic Art Supplies for Beginners to Pros All Ages
KASAFE£6.634.6★
KALOUR 18-Piece Professional Sketch Pencil Set - Includes 5H to 14B Pencils Vinyl Eraser Kneaded Eraser Sharpener and Paper Blending Stump - Ideal for Artists and Beginners
KALOUR£6.214.7★
HIFORNY 100 PCS Drawing & Sketching Set Professional Art Supplies with Graphite Charcoal Colored Watercolor Metallic Pencils Blending Tools Sketchbook and Coloring Book in Zipper Case (Pink)
HIFORNY£20.294.8★
HIFORNY 100 PCS Drawing Set Sketching Kit Sketch Pencils Art Supplies with Graphite Charcoal Blending Tools & Accessories Portable Zippered Travel Case for Artists & Beginners
HIFORNY£21.804.7★
Winsor & Newton 490010 Studio Collection Sketching Pencils Set of 10 Graphite (2B - 8B) and Charcoal Pencils with Tools Professional Quality for Artists for Sketching Shading and Drawing
Winsor & Newton£11.334.7★
What buyers say about drawing set
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“Good for the price”
“Good drawing pencils”
“Good pencils”
“very good quality loads of different colours and great price”
“As described”
“Easy to use”
“Well received present which has delighted the recipient”
“Great size”
“Great for intricate designs”
What buyers complain about
“Bad quality”
“Break every single time i try to sharp it”
“too tough to shade generally”
“Broken not even after 1 week”
“Which spoils what would have been a great looking gift”
“Really lovely set I wish it came in a metal tin though”
“Some did slip the wood”
“May not be the best value out there”
“just wish it came with a little booklet giving tips or advice on each item”
“Of course it doesn't have a great colour range as its not a colour set”
Top return reasons
Common questions
- Is drawing set profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 61 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the drawing set niche?
- 32 brands and 75 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in drawing set?
- Top complaints mined from reviews: Quality-Overall, Sharpness, Hard Feel. The return rate is 0.4%.
- When does demand for drawing set peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the drawing set niche?
- Listings span £3.32–£31.67; the average listing price is £15.13 (sweet spot $15–$100). The average incumbent carries 1,313 reviews — the moat a new listing must climb.