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Drawing Set

Fail

Shoppers spend only $29K a year here, so Drawing Set is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£29K/yr63K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
28%top-5 click share · 32 brands · 75 sellers

Flapen Score

Drawing Set against its category

The dotted line is the Home & Garden average. Past it, Drawing Set is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drawing Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drawing Set 63K times last year and spent an estimated £29K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
3.0%
Market size, estimated
£29Ka year
Peak month
December5.5× the quietest month
Top search term
sketching set26K searches a year

02 · Price

A sale here is worth £15.13.

Listings sell for £15.13 on average, from £3.32 to £31.67. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.13 that is £0 to £2K a year per listing.

Average price
£15.13inside the $15 to $100 sweet spot
Price range
£3.32–£31.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #182 within Drawing. It carries 1,313 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#182in Drawing
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,313per listing
Listings tracked
61

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Drawing Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£571£1K£2K£2K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

75

Top-5 brand share

63%

Top 20: 93%

Top-5 click share

28%

Top 20: 69%

Open market

33%

  • HIFORNY30%
  • KALOUR18%
  • H & B5%
  • ARTISANAL STUDIO5%
  • Cozii4%
  • Drawlish4%

Demand

Drawing Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Drawing Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sketching set26K/yr
  • sketch set14K/yr
  • drawing sets for adults10K/yr
  • sketching kit5K/yr
  • amazon art supplies4K/yr
  • drawing kit adults3K/yr

Reviews and returns

What reviews say buyers love and hate about Drawing Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%

Bad quality

The quality of the contents isn't stunning - this isn't artist-quality stuff, any of it;

if limited quality

Sharpness10%−0.06

Break every single time i try to sharp it

Disappointed, finally got round to draw and all the colour pencil are broken, I can't even sharpening them

fall apart when trying to sharpen

Hard Feel7%−0.03

too tough to shade generally

hard to soft

Levels of hard/softness of lead isnt apparent

Durability6%−0.04

Broken not even after 1 week

may not last

fall apart when trying to sharpen

Gifting Purpose5%−0.02

Which spoils what would have been a great looking gift

a recipient older than 12 would probably be disappointed

Love

Quality-Overall28%

Amazing Quality

Good variety

Quality pencil at a good price

Value For Money22%+0.90

Good for the price

Excellent value

Excellent value for money

Drawing Experience17%+1.67

Good drawing pencils

Good pencils

Great drawing set

Pen/Pencil Quality9%+0.63

Good pencils

Quality Pencils

Excellent pens

Color4%+0.37

very good quality loads of different colours and great price

Excellent quality and really good range of colours

Beautiful colours

Return

0.4% Return rate 17% Fixable by listing

Quality-Overall15%▆▅▅█▄▅

Bad quality

The quality of the contents isn't stunning - this isn't artist-quality stuff, any of it;

if limited quality

Size-Overall13%▁▁█▇▅█
Defective Material/Parts12%▆█▃▃▁▁
Gifting Purpose8%█▁▄▃▂▄

Which spoils what would have been a great looking gift

a recipient older than 12 would probably be disappointed

Value For Money7%▆▁▇▆█▇

May not be the best value out there

more than that just isnt worth it

FAQ

Common Drawing Set questions

Answered from the same tracked data.