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Drawing Pencils

Fail

Demand is soft, at -15.3% this quarter, so Drawing Pencils is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£539K/yr763K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
55%top-5 click share · 16 brands · 89 sellers

Flapen Score

Drawing Pencils against its category

The dotted line is the Home & Garden average. Past it, Drawing Pencils is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drawing Pencils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drawing Pencils 763K times last year and spent an estimated £539K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 763K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £539K a year.

Searches, last 12 months
763K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
9.1%
Market size, estimated
£539Ka year
Peak month
December3.2× the quietest month
Top search term
drawing pencils148K searches a year

02 · Price

A sale here is worth £7.74.

Listings sell for £7.74 on average, from £2.30 to £31.10. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £7.74 that is £15K to £19K a year per listing.

Average price
£7.74under the $15 to $100 sweet spot
Price range
£2.30–£31.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£15K–£19K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #42 within Drawing. It carries 2,608 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#42in Drawing
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,608per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Drawing Pencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£54K£81K£108K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

89

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

16%

  • Drawlish30%
  • ARTISANAL STUDIO24%
  • Faber-Castell20%
  • ASTRAFINE4%
  • STAEDTLER3%
  • KALOUR3%
  • Open — no brand owns it (10 brands, 16%)

Demand

Drawing Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Drawing Pencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drawing pencils148K/yr
  • faber castell88K/yr
  • sketching pencils94K/yr
  • art pencils69K/yr
  • sketch pencils45K/yr
  • pencil set49K/yr
  • artist pencils44K/yr
  • sketching pencil set44K/yr
  • drawing pencils for artists31K/yr
  • graphite pencils28K/yr

Reviews and returns

What reviews say buyers love and hate about Drawing Pencils

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%+1.45

The quality of the contents isn't stunning - this isn't artist-quality stuff, any of it;

Low quality

if limited quality

Durability10%−0.06

Break quickly

Broken not even after 1 week

may not last

Hard Feel8%−0.02

They also seem pretty tough

They are pretty hard in terms of the inner lead

hard to soft

Nib/Tip Quality4%−0.02

Looks good - pencils creamy texture easy to blend - however over half colours had broken lead so constant sharpening- tips breaking etc

Metal Quality4%

Really lovely set I wish it came in a metal tin though

Love

Quality-Overall26%+1.45

Good quality pencils

Excellent Quality

The quality is consistent across the set

Value For Money19%

Good for the price

Excellent value for money

Excellent value

Pen/Pencil Quality14%+1.23

Excellent pens

Quality Pencils

Good pencils

Drawing Experience14%+1.25

Super nice to draw with

Good drawing pencils

Good pencils

Color5%

great colours

great Colour selection

Great set of colours

Return

0.3% Return rate 23% Fixable by listing

Defective Material/Parts17%▅█▆▅▂▁
Quality-Overall16%▄▅▅█▅▄

The quality of the contents isn't stunning - this isn't artist-quality stuff, any of it;

Low quality

if limited quality

Size-Overall8%▆▁▄▃▃█
Product Condition8%▂▁▄█▄▅
Gifting Purpose7%█▁▄▁▁▇

FAQ

Common Drawing Pencils questions

Answered from the same tracked data.