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Drawing Pad

Maybe

Returns run at only 0.3% of orders. But prices span $2.14–$9.85, mostly outside the sweet spot, so Drawing Pad is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£483K/yr805K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
50%top-5 click share · 20 brands · 54 sellers

Flapen Score

Drawing Pad against its category

The dotted line is the Home & Garden average. Past it, Drawing Pad is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drawing Pad market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drawing Pad 805K times last year and spent an estimated £483K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 805K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £483K a year.

Searches, last 12 months
805K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
10.2%
Market size, estimated
£483Ka year
Peak month
December4.0× the quietest month
Top search term
drawing pad216K searches a year

02 · Price

A sale here is worth £5.90.

Listings sell for £5.90 on average, from £2.14 to £9.85. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £5.90 that is £12K to £15K a year per listing.

Average price
£5.90under the $15 to $100 sweet spot
Price range
£2.14–£9.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£12K–£15K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #57 within Art & Craft Supplies. It carries 1,747 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
97%
Out of stock, average day
3.9%
Average rank
#57in Art & Craft Supplies
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,747per listing
Listings tracked
32

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Drawing Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£39K£58K£77K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

54

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

26%

  • Silvine17%
  • G4GADGET14%
  • WSICSE12%
  • KINSPORY11%
  • Genialba11%
  • Creavvee10%

Demand

Drawing Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Drawing Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drawing pad216K/yr
  • sketch pad128K/yr
  • drawing pad for kids87K/yr
  • drawing paper57K/yr
  • kids drawing pad41K/yr
  • art paper36K/yr
  • a4 sketch pad26K/yr
  • drawing paper for kids25K/yr
  • drawing pads22K/yr
  • a4 drawing pad17K/yr

Reviews and returns

What reviews say buyers love and hate about Drawing Pad

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+1.67

Rubbish

Rubbish quality for the mine

Low quality product

Thickness12%−0.04

Paper itself is fairly thin

not the thickest paper

its a bit thin

Color9%−0.05

couldn't get a neat line between 2 different colours

will affect any colour applied

its a very yellowy colour

Strength8%−0.04

however it is a little flimsy

Using a sketch of such poor quality I don't recommend due to how flimsy it is

Flimsy cheap

Value For Money8%+0.45

Cheaper on the high street if you have time to shop

Expensive for what it was

Overpriced

Love

Quality-Overall28%+1.67

Decent quality

Good quality pad

Overall, a solid buy and definitely recommended

Value For Money18%+0.45

Good value for money

Excellent value

Good price

Drawing Experience14%+1.21

Sketching is easy with those

These are great for drawing

Really impressed with this 4 pack of drawing sketch pads

Advertised Vs Actual Product8%+0.11

As advertised

As described

Just what I needed

Size-Overall5%−0.03

Compact size makes them ideal for taking out and about

the perfect size

They are the perfect size for popping in a bag

Return

0.3% Return rate 54% Fixable by listing

Size-Overall30%▆▅▇██▅

looked way bigger than this one

They are small

Quality-Overall10%▄██▄▄▇

Rubbish

Rubbish quality for the mine

Low quality product

Functionality-Overall9%▄█▂▆▅▆
Color7%▃▄▁█▅▆

couldn't get a neat line between 2 different colours

will affect any colour applied

its a very yellowy colour

Defective Material/Parts4%▄▁▅█▅▄

FAQ

Common Drawing Pad questions

Answered from the same tracked data.