Is drawing pad profitable to sell on Amazon United Kingdom?

The niche generates £483K/yr across 32 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the drawing pad niche?

20 brands and 54 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in drawing pad?

Top complaints mined from reviews: Quality-Overall, Thickness, Color. The return rate is 0.3%.

When does demand for drawing pad peak?

Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the drawing pad niche?

Listings span £2.14–£9.85; the average listing price is £5.90 (sweet spot $15–$100). The average incumbent carries 1,747 reviews — the moat a new listing must climb.

drawing pad

Worth a look

Shows low returns (0.3%), but prices mostly outside the sweet spot ($2.14–$9.85) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Market size

Good£483K

£483K/yr · 805K searches

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,746.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.90

avg listing price — sweet spot $15–$100

Price range

Bad£2.14–£9.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, drawing pad is a £483K/yr Amazon United Kingdom market (805K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

drawing pad market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: £354K–£472K; units × avg price
Conversion rate: 10.2%
Avg BSR: #57
Page quality: 0%
Prime: 97%
Sponsored: 78%
Out of stock: 3.9%
Avg brand age: 39 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

26%

Silvine17%
G4GADGET14%
WSICSE12%
KINSPORY11%
Genialba11%
Creavvee10%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top drawing pad search terms

drawing pad216K/yr -4.2%6.9% conv.
sketch pad128K/yr -20.4%7.3% conv.
drawing pad for kids87K/yr -0.9%5.6% conv.
drawing paper57K/yr -18.3%7.3% conv.
kids drawing pad41K/yr -10.9%5.4% conv.
art paper36K/yr -15.1%3.4% conv.
a4 sketch pad26K/yr -12.3%10.8% conv.
drawing paper for kids25K/yr -10.4%8.4% conv.
drawing pads22K/yr +2.0%5.5% conv.
a4 drawing pad17K/yr -14.9%12.3% conv.

All search terms

Top drawing pad products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

G4GADGET A4 Sketchbook for Kids with 80 White Premium Pages 2 Pack | Best Sketch Pad for Colouring Painting Sketching and More (Cover May Vary)

G4GADGET£5.544.6★2,647 rev

[2 Pack] Genialba 8.5 inch LCD Drawing Tablet for Kids Colorful Screen Writing Board Toddler Toys Learning Educational Stocking Fillers Kids Gifts for for 3 4 5 6 7 Year Old Boys Girls (Pink&Blue)

Genialba£5.814.5★6,575 rev

KINSPORY Sketchbook A4 Sketch Pad - 21 x 29.7cm 100 Pages (50 Sheets) 100gsm Acid-Free Art Drawing Pad Spiral Bound Drawing Paper Painting Writing Sketching Pad for Kids Adult Teens Girls Boys

KINSPORY£4.504.7★1,278 rev

A4 Sketch Pad for Artists Drawing Paper Art Sketch Book - Perfect for Painting Drawing and Sketching 80 GSM White Paper 60 Sheets

Creavvee£3.434.6★285 rev

Silvine A4 Wirebound Sketch Pad - 40 Sheets of 100gsm Smooth White Cartridge Paper (210 x 297mm) 407

Silvine£3.324.6★1,950 rev

Newest

by launch date

4 Pack A5 Sketchbooks Top Spiral 30 Sheets 100gsm Acid-Free

WSICSE£7.7140 rev

5mo ago

WSICSE Sketch Book A4 Spiral Bound Sketchbook 4 Pack 8.3×11.7in Drawing Pad with Hardback 30 Sheets 100gsm Acid-Free Paper Dark Green Art Sketchbook for Artists Ideal for Drawing Art Book

WSICSE£9.8520 rev

5mo ago

A4 Drawing Pad 60 Sheets Multi-Purpose Sketch Book for Kids and Adults Essential Drawing Pad for School Home and Creative Projects Versatile A4 Sketchbook for Everyday Use

The Box£3.3833 rev

9mo ago

PENCILMARCH A4 Drawing Pad for kid 5 Pack (250 Sheets in Total) Sketch Pad and Colouring Book for kid Teen Arts and Craft Activities

PENCILMARCH£7.891,865 rev

10mo ago

Artecho A4 Sketch Book 200gsm Hardcover Spiral Bound Sketch Pad 50 Sheets Acid Free Drawing Paper for Pencil Charcoal Pastel and Sketching

Artecho£6.7791 rev

11mo ago

What buyers say about drawing pad

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Decent quality”

Value For Money18%

“Good value for money”

Drawing Experience14%

“Sketching is easy with those”

Advertised Vs Actual Product8%

“As advertised”

Size-Overall5%

“Compact size makes them ideal for taking out and about”

Paper Quality3%

“Great pads of paper”

Gifting Purpose3%

“It was a present”

Ease Of Use3%

“This is absolutely amazing to use”

Fun/Entertainment Experience2%

“really enjoying her self”

Portability2%

“easy to carry in your bag”

What buyers complain about

Quality-Overall17%

“Rubbish”

Thickness12%

“Paper itself is fairly thin”

Color9%

“couldn't get a neat line between 2 different colours”

Strength8%

“however it is a little flimsy”

Value For Money8%

“Cheaper on the high street if you have time to shop”

Paper Quality8%

“60 pages, not 80 as advertised”

Advertised Vs Actual Product5%

“False advertising”

Size-Overall4%

“looked way bigger than this one”

Display Colors3%

“However the colour of the writing is light”

Durability3%

“Broke a day after the the return window closed”

Top return reasons

Size-Overall30%

Quality-Overall10%

Functionality-Overall9%

Color7%

Defective Material/Parts4%

Advertised Vs Actual Product3%

Thin3%