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Drawing Board

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -24.6% this quarter, so Drawing Board is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£54K/yr141K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
44%top-5 click share · 31 brands · 61 sellers

Flapen Score

Drawing Board against its category

The dotted line is the Home & Garden average. Past it, Drawing Board is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drawing Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drawing Board 141K times last year and spent an estimated £54K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
1.9%
Market size, estimated
£54Ka year
Peak month
December2.9× the quietest month
Top search term
drawing board100K searches a year

02 · Price

A sale here is worth £20.68.

Listings sell for £20.68 on average, from £3.52 to £75.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £20.68 that is £0 to £2K a year per listing.

Average price
£20.68inside the $15 to $100 sweet spot
Price range
£3.52–£75.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #56 within Furniture & Accessories. It carries 1,140 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
78%
Out of stock, average day
7.7%
Average rank
#56in Furniture & Accessories
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,140per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Drawing Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

61

Top-5 brand share

48%

Top 20: 91%

Top-5 click share

44%

Top 20: 86%

Open market

47%

  • Habercrafts15%
  • Youyijia11%
  • Genialba9%
  • Cowling & Wilcox8%
  • Preciva5%
  • HOMION5%

Demand

Drawing Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Drawing Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drawing board100K/yr
  • a3 drawing board20K/yr
  • drawing boards11K/yr
  • drawing board a36K/yr
  • technical drawing board4K/yr

Reviews and returns

What reviews say buyers love and hate about Drawing Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.10

Cheap and imperfect

Poor quality

just overall rubbish purchase

Size-Overall14%−0.03

Large,

Smaller than I imagined

I would say the shape stamps are a bit small for the age

Strength11%−0.06

however it is a little flimsy

Flimsy cheap

Bit flimsy as well

Value For Money7%+0.92

Expensive for size

Looks more expensive than it cost

Was not really worth the price

Material Quality5%−0.05

Poor quality plastics and finish

Really cheap material

Love

Value For Money22%+0.92

Worth the money

Good for the price

Excellent value for money

Quality-Overall15%−0.10

Well made, easy to store away when not in use

Very good quality art board

Good quality

Size-Overall7%−0.03

Good size

Perfect for my small sized drawing

it's perfect size for my one year old niece

Advertised Vs Actual Product7%+0.49

As described

Just as advertised

Does the job

Strength6%−0.06

Good sturdy table made a great Christmas gift

It is also very sturdy

Sturdy board

Return

0.9% Return rate 51% Fixable by listing

Size-Overall32%▅█▆███

Large,

Smaller than I imagined

I would say the shape stamps are a bit small for the age

Quality-Overall10%▅█▆▃▅▅

Cheap and imperfect

Poor quality

just overall rubbish purchase

Defective Material/Parts8%▃▃█▆▄▅
Functionality-Overall8%█▅▂█▇▇
Strength4%█▆▁▂▄▆

however it is a little flimsy

Flimsy cheap

Bit flimsy as well

FAQ

Common Drawing Board questions

Answered from the same tracked data.