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Drawer Organiser Clothes

Fail

Shoppers spend only $51K a year here, so Drawer Organiser Clothes is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£51K/yr161K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
48%top-5 click share · 19 brands · 26 sellers

Flapen Score

Drawer Organiser Clothes against its category

The dotted line is the Home & Garden average. Past it, Drawer Organiser Clothes is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drawer Organiser Clothes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drawer Organiser Clothes 161K times last year and spent an estimated £51K. The top 5 brands take 73% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
3.1%
Market size, estimated
£51Ka year
Peak month
January1.7× the quietest month
Top search term
underwear organiser67K searches a year

02 · Price

A sale here is worth £10.17.

Listings sell for £10.17 on average, from £4.42 to £16.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.17 that is £1K to £3K a year per listing.

Average price
£10.17under the $15 to $100 sweet spot
Price range
£4.42–£16.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #29 within Storage & Organisation. It carries 2,990 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#29in Storage & Organisation
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,990per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Drawer Organiser Clothes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

26

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

24%

  • DIMJ41%
  • Vtopmart12%
  • SONGMICS9%
  • Homsorout7%
  • Amazon Basics4%
  • SabMak4%

Demand

Drawer Organiser Clothes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Drawer Organiser Clothes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • underwear organiser67K/yr
  • draw organisers for clothes26K/yr
  • baby clothes organiser12K/yr
  • sock storage14K/yr
  • underwear storage organiser9K/yr
  • fabric drawer organiser9K/yr
  • clothes dividers7K/yr
  • chest of drawers organisers5K/yr
  • baby clothes organiser for drawers5K/yr
  • drawer organiser baby clothes4K/yr

Reviews and returns

What reviews say buyers love and hate about Drawer Organiser Clothes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.10

the little boxes are tiny

They dont fit

smaller than I thought

Strength13%−0.05

very weak

feel a bit flimsy

not the strongest when items put in

Smell12%−0.14

Flimsy and have an awful chemical smell

Smell a bit odd

Smells awful

Quality-Overall12%+0.55

Crap quality and dont fit drawers properly

cheaply made and poor value

Poor quality

Adhesion/Stickiness6%−0.06

Product does not contain sticky tape or anything to stick to surfaces with

Dont stick to the drawer for longer than a day

However, knocked a couple stars because 2 months after fitting, the glue melted during the summer heatwave

Love

Quality-Overall21%+0.55

The build quality feels solid

are well made

Excellent product

Size-Overall11%−0.10

Good fit

Good range of sizes

Fits in drawers well

Storage Capacity10%+1.06

storage capacity is good

Excellent storage solution

Good storage

Strength9%−0.05

Very sturdy

These are really good with having solid sides

the tension mechanism holds firmly enough for normal daily use

Value For Money8%+0.80

Value to money

Excellent value for money

Good price

Return

1.9% Return rate 67% Fixable by listing

Size-Overall58%█▇▇▇█▇

the little boxes are tiny

They dont fit

smaller than I thought

Strength10%▇▆▄▇▆█

very weak

feel a bit flimsy

not the strongest when items put in

Quality-Overall6%█▄▄▆▄▆

Crap quality and dont fit drawers properly

cheaply made and poor value

Poor quality

Functionality-Overall4%▃▇█▄▇▃

doesn't fix pax wardrobe drawers

Unfortunately, they didnt work as well as I had hoped

Adhesion/Stickiness4%▃▇█▆▇▄

Product does not contain sticky tape or anything to stick to surfaces with

Dont stick to the drawer for longer than a day

However, knocked a couple stars because 2 months after fitting, the glue melted during the summer heatwave

FAQ

Common Drawer Organiser Clothes questions

Answered from the same tracked data.