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Drawer Organiser

Maybe

An estimated 1.7% of orders come back. But demand is soft, at -19.5% this quarter, so Drawer Organiser is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£907K/yr2.4M searches / yr
90-day growth
-19.5%search demand this quarter
Competition
48%top-5 click share · 18 brands · 30 sellers

Flapen Score

Drawer Organiser against its category

The dotted line is the Home & Garden average. Past it, Drawer Organiser is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drawer Organiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drawer Organiser 2.4M times last year and spent an estimated £907K. The top 5 brands take 78% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £907K a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
3.6%
Market size, estimated
£907Ka year
Peak month
January1.6× the quietest month
Top search term
drawer organiser1.0M searches a year

02 · Price

A sale here is worth £10.67.

Listings sell for £10.67 on average, from £5.66 to £16.68. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £10.67 that is £21K to £27K a year per listing.

Average price
£10.67under the $15 to $100 sweet spot
Price range
£5.66–£16.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
£21K–£27K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #16 within Racks & Holders. It carries 3,413 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
97%
Out of stock, average day
2.4%
Average rank
#16in Racks & Holders
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,413per listing
Listings tracked
30

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Drawer Organiser products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£73K£109K£145K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

30

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 92%

Open market

18%

  • Vtopmart30%
  • DIMJ19%
  • Lifewit17%
  • Stackzy6%
  • A-LuGei6%
  • KICHLY4%

Demand

Drawer Organiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Drawer Organiser search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • drawer organiser1.0M/yr
  • drawer dividers535K/yr
  • draw organisers89K/yr
  • drawer organisers79K/yr
  • desk drawer organiser75K/yr
  • drawer organiser clothes51K/yr
  • underwear organiser67K/yr
  • makeup drawer organiser55K/yr
  • drawer dividers for clothes36K/yr
  • drawer divider30K/yr

Reviews and returns

What reviews say buyers love and hate about Drawer Organiser

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Too small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Drawer Organiser questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data