Skip to content

Drawer Liners

Fail

Prices span $4.12–$15.11, mostly outside the sweet spot, so Drawer Liners is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£200K/yr662K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
43%top-5 click share · 17 brands · 21 sellers

Flapen Score

Drawer Liners against its category

The dotted line is the Home & Garden average. Past it, Drawer Liners is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drawer Liners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drawer Liners 662K times last year and spent an estimated £200K. The top 5 brands take 70% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 662K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.

Searches, last 12 months
662K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
3.7%
Market size, estimated
£200Ka year
Peak month
September1.4× the quietest month
Top search term
drawer liners239K searches a year

02 · Price

A sale here is worth £8.21.

Listings sell for £8.21 on average, from £4.12 to £15.11. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £8.21 that is £4K to £6K a year per listing.

Average price
£8.21under the $15 to $100 sweet spot
Price range
£4.12–£15.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #46 within Kitchen Storage Accessories. It carries 2,689 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#46in Kitchen Storage Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,689per listing
Listings tracked
32

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Drawer Liners products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

21

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 90%

Open market

23%

  • wohomuke25%
  • Linda's Essentials16%
  • Hersvin14%
  • SCENTORINI9%
  • ATHEM7%
  • StaHom6%

Demand

Drawer Liners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Drawer Liners search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • drawer liners239K/yr
  • kitchen drawer liner56K/yr
  • shelf liner59K/yr
  • kitchen cupboard liner43K/yr
  • drawer liner37K/yr
  • cupboard liners34K/yr
  • drawer liners kitchen20K/yr
  • draw liners24K/yr
  • shelf liners for kitchen cupboards19K/yr
  • kitchen drawer liners17K/yr

Reviews and returns

What reviews say buyers love and hate about Drawer Liners

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Smell”
27%of negative reviews mention “Smell”
0.9%of orders come back
“smell isn't as strong as i expected”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Drawer Liners questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data