drawer liners
Skip itPrices mostly outside the sweet spot ($4.12–$15.11) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£200K£200K/yr · 662K searches
Review moat
Okay2,689.25avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.21avg listing price — sweet spot $15–$100
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Price range
Bad£4.12–£15.11cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, drawer liners is a £200K/yr Amazon United Kingdom market (662K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
drawer liners market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £205K–£246K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 8.8%
- Avg brand age
- 40 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
21
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
43%
Top 20: 90%
Open market
23%
- wohomuke25%
- Linda's Essentials16%
- Hersvin14%
- SCENTORINI9%
- ATHEM7%
- StaHom6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top drawer liners search terms
- drawer liners239K/yr
- kitchen drawer liner56K/yr
- shelf liner59K/yr
- kitchen cupboard liner43K/yr
- drawer liner37K/yr
- cupboard liners34K/yr
- drawer liners kitchen20K/yr
- draw liners24K/yr
- shelf liners for kitchen cupboards19K/yr
- kitchen drawer liners17K/yr
Top drawer liners products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
wohomuke Shelf Liners Kitchen Drawer Liner Drawer Mats Washable EVA BPA Free Waterproof & Oil-Proof Cupboard Cabinet shelf protector (Transparent 30cmx3m)
wohomuke£6.324.6★6,595 rev
wohomuke Shelf Liners 30x300cm Shelf Mats Drawer Liner Drawer Mats Washable EVA BPA Free Waterproof & Oil-Proof Cupboard Cabinet Shelf Protector (Grey 30cmx3m)
wohomuke£6.224.6★6,595 rev
Lindas Essentials Kitchen Drawer Liners (44.5 x 500 cm) - Non-Slip Shelf Liner & Cupboard Liners Protects from Spills Multi-Use Cabinet & Fridge Liner Kitchen Accessory (Clear)
Linda's Essentials£10.354.5★12,622 rev
Hersvin Kitchen Drawer Liners 44.5cmx500cm Cupboard Liners Cabinet Shelf Mats Non Slip Non-Adhesive Oil-Proof Waterproof EVA Plastic Protector Refrigerator Shelves Protective Lining (Clear Dot)
Hersvin£11.214.6★7,376 rev
Drawer Liners Hersvin 44.5cmx500cm Kitchen Shelf Liner EVA Non-Adhesive Waterproof Washable Cupboard Cabinet Liner Refridge Locker Anti-Slip Mats Sink Protector for Home Office (Dark Gray/Dot)
Hersvin£11.194.5★8,883 rev
Newest
by launch date
Drawer Shelf Liners for Kitchen Cabinet Liner EVA Waterproof Durable Non-slip Drawer Mat for Kitchen Cupboards Cabinets Refrigerators Shelves Storeroom
ATHEM£9.08584 rev
SCENTORINI Linen Scented Drawer Liners Scent Paper Liners for Wardrobe Bedroom Closet Shoe Cupboard 12 Sheets
SCENTORINI£8.241,666 rev
ALIUNI Drawer Liners Non Slip Shelf Liner for Kitchen Cupboard Non Adhesive Mats Waterproof for Bedroom Wardrobe Shelves Cabinets Pantry Green Plaid 30 x 300 cm
ALIUNI£7.52811 rev
Drawer Liners(30x500cm) Non slip liners for Kitchen Cupboard Fridge Liners Shelf Liner Protector for Wood Cabinet Under Sink Toolbox Organizer(Transparent Dot)
LINRIFIC£7.7325 rev
ALIUNI Drawer Liners 30 x 600 cm Kitchen Drawer Liner 100% EVA Non Slip Non Adhesive Shelf Liner Waterproof Oil Resistant & Wipeable Clear Protector for Cupboards Fridge Shelves Bedroom Bathroom
ALIUNI£11.18699 rev
Trending
90-day click momentumALIUNI Drawer Liners 30 x 600 cm Kitchen Drawer Liner 100% EVA Non Slip Non Adhesive Shelf Liner Waterproof Oil Resistant & Wipeable Clear Protector for Cupboards Fridge Shelves Bedroom Bathroom
ALIUNI£11.184.6★
Drawer Liners(30x500cm) Non slip liners for Kitchen Cupboard Fridge Liners Shelf Liner Protector for Wood Cabinet Under Sink Toolbox Organizer(Transparent Dot)
LINRIFIC£7.734.4★
ALIUNI Drawer Liners Non Slip Shelf Liner for Kitchen Cupboard Non Adhesive Mats Waterproof for Bedroom Wardrobe Shelves Cabinets Pantry Green Plaid 30 x 300 cm
ALIUNI£7.524.5★
Drawer Liners 30cm×300cm Non-Adhesive Shelf Liner Waterproof Anti-Slip BPA Free Kitchen Cupboard Cabinet Liner EVA Plastic Lining Washable Draw Liners for Home Office (White)
Shudyear£5.434.1★
SCENTORINI Linen Scented Drawer Liners Scent Paper Liners for Wardrobe Bedroom Closet Shoe Cupboard 12 Sheets
SCENTORINI£8.244.5★
What buyers say about drawer liners
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is beautiful”
“Looks well made”
“As Advertised”
“Excellent value”
“Easy to use”
“Good fit”
“wipes clean easily”
“good design”
“Lines very well,and doesn't slip”
“The paper is really thick”
What buyers complain about
“smell isn't as strong as i expected”
“I thought the roll would be a bit thicker same as picture”
“Cheap”
“you can get it cheaper”
“Very poor grip on my clean office desk top”
“Only 4 stars as I have not fitted yet”
“Disappointed in the lightweight feel of this liner”
“very thin”
“doesnt last after 2 days”
“Does not lie flat: curls up at the edges”
Top return reasons
Common questions
- Is drawer liners profitable to sell on Amazon United Kingdom?
- The niche generates £200K/yr across 32 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the drawer liners niche?
- 17 brands and 21 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in drawer liners?
- Top complaints mined from reviews: Smell, Thickness, Quality-Overall. The return rate is 0.9%.
- When does demand for drawer liners peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the drawer liners niche?
- Listings span £4.12–£15.11; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 2,689 reviews — the moat a new listing must climb.