Skip to content

Drawer Liners

prices mostly outside the sweet spot ($4.12–$15.11) — Drawer Liners doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 39Growth 22Conversion 46Competition 69Returns 96Price range 1Avg price 23Brand share 58Review moat 38Quality gap 40
This niche Category average

Is Drawer Liners profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Drawer Liners is a £200K/yr Amazon United Kingdom market (662K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 47/100.

Drawer Liners: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.0% over the last 90 days and 3.7% of searches end in a purchase.

£200K

revenue / yr

Units sold / yr30K
Search volume / yr-6.0%662K
Conversion rate3.7%
Avg price£8.21

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers17 · 21
Top-5 product click share43%
Open market30%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement97%
New entrants (1y)6· 1 succeeded
Avg rating4.5★
Avg reviews2,689

Top Drawer Liners products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

21

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

43%

Top 20: 90%

Open market

23%

  • wohomuke25%
  • Linda's Essentials16%
  • Hersvin14%
  • SCENTORINI9%
  • ATHEM7%
  • StaHom6%

Drawer Liners demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume662KCVR3.7%Products32Brands17Top 5 Brands70%OOS Rate8.8%Rating4.5★Reviews2,689Avg BSR#46
15K10KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Drawer Liners search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • drawer liners239K/yr
  • kitchen drawer liner56K/yr
  • shelf liner59K/yr
  • kitchen cupboard liner43K/yr
  • drawer liner37K/yr
  • cupboard liners34K/yr
  • drawer liners kitchen20K/yr
  • draw liners24K/yr
  • shelf liners for kitchen cupboards19K/yr
  • kitchen drawer liners17K/yr

What reviews say buyers love and hate about Drawer Liners

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Smell27%

The scent is beautiful

Quality-Overall27%

Looks well made

Advertised Vs Actual Product8%

As Advertised

Value For Money6%

Excellent value

Ease Of Use5%

Easy to use

What buyers complain about

72% of reviews
Smell27%

smell isn't as strong as i expected

Thickness11%

I thought the roll would be a bit thicker same as picture

Quality-Overall8%

Cheap

Value For Money7%

you can get it cheaper

Grip7%

Very poor grip on my clean office desk top

Drawer Liners return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
42%
2Smell
11%
3Color
8%
4Quality-Overall
6%
5Thin
6%

Common Drawer Liners questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Drawer Liners 47/100 on Amazon United Kingdom — Skip it. The niche generates £200K/yr across 32 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -6.0% over the last 90 days.
Search demand for Drawer Liners on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.