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Drawer Liners

Fail

Prices span $4.12–$15.11, mostly outside the sweet spot, so Drawer Liners is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£200K/yr662K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
43%top-5 click share · 17 brands · 21 sellers

Flapen Score

Drawer Liners against its category

The dotted line is the Home & Garden average. Past it, Drawer Liners is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drawer Liners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drawer Liners 662K times last year and spent an estimated £200K. The top 5 brands take 70% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 662K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.

Searches, last 12 months
662K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
3.7%
Market size, estimated
£200Ka year
Peak month
September1.4× the quietest month
Top search term
drawer liners239K searches a year

02 · Price

A sale here is worth £8.21.

Listings sell for £8.21 on average, from £4.12 to £15.11. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £8.21 that is £4K to £6K a year per listing.

Average price
£8.21under the $15 to $100 sweet spot
Price range
£4.12–£15.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #46 within Kitchen Storage Accessories. It carries 2,689 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#46in Kitchen Storage Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,689per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Drawer Liners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

21

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

43%

Top 20: 90%

Open market

23%

  • wohomuke25%
  • Linda's Essentials16%
  • Hersvin14%
  • SCENTORINI9%
  • ATHEM7%
  • StaHom6%

Demand

Drawer Liners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Drawer Liners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drawer liners239K/yr
  • kitchen drawer liner56K/yr
  • shelf liner59K/yr
  • kitchen cupboard liner43K/yr
  • drawer liner37K/yr
  • cupboard liners34K/yr
  • drawer liners kitchen20K/yr
  • draw liners24K/yr
  • shelf liners for kitchen cupboards19K/yr
  • kitchen drawer liners17K/yr

Reviews and returns

What reviews say buyers love and hate about Drawer Liners

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell27%+1.01

smell isn't as strong as i expected

Completely devoid of any scent at all

Awful smell

Thickness11%−0.12

I thought the roll would be a bit thicker same as picture

Too thin, doesn't say in place

Too thin for the job

Quality-Overall8%+2.28

Cheap

Not as good I was hoping for based on the reviews

not very good

Value For Money7%−0.05

you can get it cheaper

quite expensive for how much you receive

although rather overpriced for what it is

Grip7%−0.07

Very poor grip on my clean office desk top

Poor, mainly cause they claim it's anti slip, which it just isn't

Not grippy enough for camper vans

Love

Smell27%+1.01

The scent is beautiful

Great smell

Lovely clean smell

Quality-Overall27%+2.28

Looks well made

Excellent Product

Good quality and easy to size and use

Advertised Vs Actual Product8%+0.12

As Advertised

As described

Just what I needed

Value For Money6%−0.05

Excellent value

Good price

Value for Money

Ease Of Use5%+0.38

Easy to use

Very handy for the shelves where I keep food staples

easy to fit

Return

0.9% Return rate 60% Fixable by listing

Size-Overall42%▆▆▆█▆▆

Only 4 stars as I have not fitted yet

Too narrow for my drawers

I didnt realise how small this was

Smell11%▄▃▆▃█▄

smell isn't as strong as i expected

Completely devoid of any scent at all

Awful smell

Color8%█▅▇▃▅▆
Quality-Overall6%▃▄▄▃▆█

Cheap

Not as good I was hoping for based on the reviews

not very good

Thin6%█▃▂▂▃▅

FAQ

Common Drawer Liners questions

Answered from the same tracked data.