Drawer Fresheners

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months

75K

Growth, 90 days vs prior 90

-11.5%

Conversion, latest week

6.8%

Market size, estimated

£39Ka year

Peak month

September1.8× the quietest month

Top search term

scented sachets15K searches a year

Listings sell for £7.56 on average, from £3.03 to £14.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £7.56 that is £756 to £2K a year per listing.

Average price

£7.56under the $15 to $100 sweet spot

Price range

£3.03–£14.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£756–£2K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #29 within Home Fragrance. It carries 726 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

98%

Out of stock, average day

8.3%

Average rank

#29in Home Fragrance

Average rating

4.01 starsAmazon United Kingdom average 4.36 stars

Average reviews

726per listing

Listings tracked

40

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months