Is drawer fresheners profitable to sell on Amazon United Kingdom?

The niche generates £39K/yr across 40 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the drawer fresheners niche?

24 brands and 30 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in drawer fresheners?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.3%.

When does demand for drawer fresheners peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the drawer fresheners niche?

Listings span £3.03–£14.11; the average listing price is £7.56 (sweet spot $15–$100). The average incumbent carries 726 reviews — the moat a new listing must climb.

drawer fresheners

Worth a look

Shows low returns (0.3%), but prices mostly outside the sweet spot ($3.03–$14.11) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Competition

Great40%

top-5 click share — an open shelf

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good725.65

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Avg price

Bad£7.56

avg listing price — sweet spot $15–$100

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Market size

Bad£39K

£39K/yr · 75K searches

Price range

Bad£3.03–£14.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, drawer fresheners is a £39K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

drawer fresheners market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £30K–£38K; units × avg price
Conversion rate: 6.8%
Avg BSR: #29
Page quality: 0%
Prime: 98%
Sponsored: 98%
Out of stock: 8.3%
Avg brand age: 35 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

40%

Top 20: 81%

Open market

28%

Scent-Hi19%
SCENTORINI18%
Linda's Essentials14%
The Master Herbalist7%
Meschett7%
Inovida7%

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -11.5% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top drawer fresheners search terms

scented sachets15K/yr -35.9%3.6% conv.
drawer fresheners12K/yr +11.5%6.1% conv.
scented sachets for wardrobes and drawers10K/yr -12.2%5.9% conv.
drawer scented sachets10K/yr -5.2%6.1% conv.
drawer freshener for clothes10K/yr -24.9%7.2% conv.
clothes freshener for storage7K/yr +3.2%6.3% conv.
draw fresheners for clothes5K/yr +20.8%8.1% conv.
suitcase freshener3K/yr +49.8%4.5% conv.
scented sachet2K/yr -25.5%2.5% conv.
drawer fresheners scented2K/yr -51.8%8.6% conv.

All search terms

Top drawer fresheners products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scent-Hi Fresh Linen Wardrobe Fresheners 14 Pack Scented Wardrobe Sachets

Scent-Hi£6.473.7★275 rev

SCENTORINI Fresh Linen Scented Sachets 14 Pack for Wardrobes Drawers Closet

SCENTORINI£6.463.8★2,878 rev

Scented Sachet for Drawers and Closets Long-Lasting Air Freshener Sachets Bags Hanging Potpourri Bags with Fragrances for House Room Wardrobe and Car Home Fragrance Products Jasmine

Meschett£5.004.0★176 rev

Lavender Bags : 20 Dried Lavender Flowers Bags as Natural Air Freshener and Moth Repellent for Wardrobes Wardrobe Fresheners Car Freshener Room Air Freshener Lavender Sachets by Inovida

Inovida£7.764.2★3,616 rev

15 Pack Fresh Linen Sachets For Drawers and Closets Scented Sachets for Drawers Closet Freshener Sachet for Drawers to Refresh Any Space Fresh Linen Sachet Bag Scented Drawer Fresheners for Dresser

Linda's Essentials£9.024.4★300 rev

Newest

by launch date

15 Pack Fresh Linen Sachets For Drawers and Closets Scented Sachets for Drawers Closet Freshener Sachet for Drawers to Refresh Any Space Fresh Linen Sachet Bag Scented Drawer Fresheners for Dresser

Linda's Essentials£9.02300 rev

6mo ago

15 Pack Lavender Sachets for Drawers and Closets Scented Sachets for Drawers Closet Freshener Sachet for Drawers to Refresh Any Space Lavender Sachet Bags Scented Drawer Fresheners for Dresser

Linda's Essentials£9.12300 rev

6mo ago

18PCS Wardrobe Fresheners Drawer Freshener For Clothes Scented Drawer Sachets With 6 Fragrances Long-Lasting Aroma for Clothes Storage Wardrobe Clothes Suitcases and Car Interiors

YciVhh£8.218 rev

6mo ago

Fresh linen Scented Sachets Wardrobe Fresheners 4 bags in one pack

lesarlamgarten£5.7845 rev

6mo ago

SCENTORINI Citrus Scented Sachets 14 Pack Fresh Drawer & Wardrobe Fresheners for Clothes Shoes Travel Bags and Storage Areas

SCENTORINI£6.756 rev

7mo ago

What buyers say about drawer fresheners

What buyers praise and complain about, mined from review topics.

What buyers love

Smell54%

“Beautiful fragrance”

Quality-Overall11%

“they are as good as new”

Value For Money7%

“Excellent value”

Advertised Vs Actual Product5%

“As advertised”

Size-Overall4%

“Nice fit”

Ease Of Use2%

“Easy to use”

Gifting Purpose2%

“Suitable for gifting”

Durability2%

“definitely durable”

Design-Overall2%

“good design”

Efficiency1%

“Does the job well”

What buyers complain about

Smell61%

“Overpowering scent”

Value For Money5%

“Not good value”

Durability5%

“not that long lasting”

Strength4%

“Not very strong”

Quality-Overall2%

“Poor performance”

Size-Overall2%

“Small size”

Pest/Insect Control1%

“Not effective against moths”

Functionality-Overall1%

“Doesnt work”

Allergies1%

“which has led to eye irritation for me”

Advertised Vs Actual Product1%

“its very misleading”

Top return reasons

Smell76%

Quality-Overall5%

Size-Overall4%

Functionality-Overall3%

Strength3%

Advertised Vs Actual Product2%

Defective Material/Parts2%

Leak-Proof2%

Pest/Insect Control1%

Value For Money1%

Common questions

Is drawer fresheners profitable to sell on Amazon United Kingdom?: The niche generates £39K/yr across 40 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the drawer fresheners niche?: 24 brands and 30 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in drawer fresheners?: Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.3%.
When does demand for drawer fresheners peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the drawer fresheners niche?: Listings span £3.03–£14.11; the average listing price is £7.56 (sweet spot $15–$100). The average incumbent carries 726 reviews — the moat a new listing must climb.

drawer fresheners

drawer fresheners market data

Competition & brand share

Demand & seasonality

Top drawer fresheners search terms

Top drawer fresheners products on Amazon

Top sellers

Newest

Trending

What buyers say about drawer fresheners

What buyers love

What buyers complain about

Top return reasons

Common questions

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