Draining Board Mats
soft demand (-16.9% this quarter) — Draining Board Mats doesn't clear our bar today.
Flapen Score
Is Draining Board Mats profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Draining Board Mats is a £177K/yr Amazon United Kingdom market (617K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 49/100.
Draining Board Mats: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.9% over the last 90 days and 3.2% of searches end in a purchase.
£177K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 34 products
Top Draining Board Mats products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Brabantia Microfibre Dish Drying Mat | Dark Grey | 47 x 40 cm
- Price
- £5.89
- Rating
- 4.7/5
- Reviews
- 7,534
- Age
- 11y ago
RZCOMP Silicone Draining Mat Silicone Dish Drying Mat Non-Slip Sink Drainer Mat No-Spill Mat & Heat Resistant Folding Draining Board Mat for Campervan Kitchen Counter Sink (Grey)
- Price
- £9.96
- Rating
- 4.1/5
- Reviews
- 400
- Age
- 1y ago
Hovoto Draining Mat Kitchen Super Absorbent Draining Mat Super Absorbent Kitchen Counter Mat Coffee Machine Mat Quick Dry Dish Drainer Mat Anti Slip Drainer Mat for Kitchen Counter Gray 30x50cm
- Price
- £6.78
- Rating
- 4.6/5
- Reviews
- 488
- Age
- 3y ago
KitchenRaku Upgrade Dish Drying Mat Silicone Draining Board Mat Heat Resistant Dish Draining Mat for Kitchen Non-Slip Silicone Trivet Table Mat Pot Holder Placemat Spoon Rest Coaster
- Price
- £5.52
- Rating
- 4.3/5
- Reviews
- 1,814
- Age
- 2y ago
Minky Anti-Bacterial Drying Mat Super Absorbent Quick-Drying Microfibre Draining Mat Soft Dish Drying Mat for Kitchen Cutlery Drainer for Sink Machine Washable
- Price
- £6.85
- Rating
- 4.6/5
- Reviews
- 377
- Age
- 9y ago
Trending
90-day click momentum
Silicone Dish Drying Mat Multi-Use Dish Drying Mat for Kitchen Counter Draining Board Mats Silicone Draining Mats for Kitchen Sink 40.6 x 30.5 cm Drainer Mat by Lindas Essentials Beige
- Price
- £6.65
- Rating
- 4.5/5
- Reviews
- 970
- Age
- 2y ago
Silicone Dish Drying Mat Multi-Use Dish Drying Mat for Kitchen Counter Draining Board Mats Silicone Draining Mats for Kitchen Sink 40.6 x 30.5 cm Drainer Mat by Lindas Essentials Black
- Price
- £6.65
- Rating
- 4.5/5
- Reviews
- 970
- Age
- 2y ago
Silicone Dish Drying Mat - Non-Slip Draining Mat for Kitchen Counter Sloped Draining Board Mat with Drainage Channel Heat Resistant & Easy Clean - 37.5 x 27 cm Grey
- Price
- £7.84
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Silicone Dish Drying Mat Multi-Use Dish Drying Mat for Kitchen Counter Draining Board Mats Silicone Draining Mats for Kitchen Sink 40.6 x 30.5 cm Drainer Mat by Lindas Essentials Gray
- Price
- £6.66
- Rating
- 4.5/5
- Reviews
- 970
- Age
- 2y ago
Morbuy Dish Drying Mat for Counter 30x40cm Kitchen Quick-Drying Absorbent Draining Mat Coffee Machine Mat Protector Non-Slip Washable Nanofiber Diatomaceous Sink Drainer Mat for Dishes Bar (Beige)
- Price
- £8.91
- Rating
- 4.2/5
- Reviews
- 588
- Age
- 3y ago
Newest
by launch dateSilicone Dish Drying Mat - Non-Slip Draining Mat for Kitchen Counter Sloped Draining Board Mat with Drainage Channel Heat Resistant & Easy Clean - 37.5 x 27 cm Grey
- Price
- £7.84
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Silicone Draining Mats for Kitchen Worktop Silicone Dish Drying Mats for Kitchen Drying Mat Non-Slip Draining Board MatssSilicone Dish Drainer Matt for Bar Coffee Mat Dishes Drainer Matt 42.6x33.2cm
- Price
- £5.05
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 11mo ago
RZCOMP Silicone Draining Mat Silicone Dish Drying Mat Non-Slip Sink Drainer Mat No-Spill Mat & Heat Resistant Folding Draining Board Mat for Campervan Kitchen Counter Sink (White)
- Price
- £9.89
- Rating
- 4.1/5
- Reviews
- 400
- Age
- 11mo ago
Vicloon Silicone Draining Mat Heat-Resistant Silicone Mat Dish Drying Mats No-Spill Silicones Worktop Saver Silicones Drying Mats Non-Slip Kitchen Sink Drainer for Counter Sink Table Milky
- Price
- £7.53
- Rating
- 4.0/5
- Reviews
- 146
- Age
- 11mo ago
RZCOMP Silicone Draining Mat Silicone Dish Drying Mat Non-Slip Sink Drainer Mat No-Spill Mat & Heat Resistant Folding Draining Board Mat for Campervan Kitchen Counter Sink (Grey)
- Price
- £9.96
- Rating
- 4.1/5
- Reviews
- 400
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 falling
Sellers
40
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
50%
Top 20: 86%
Open market
32%
- Brabantia19%
- RZCOMP15%
- KitchenRaku11%
- Hovoto9%
- Linda's Essentials9%
- Minky5%
Draining Board Mats demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Draining Board Mats search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- draining board mats100K/yr
- dish drying mat102K/yr
- drying mat for kitchen counter53K/yr
- drying mat53K/yr
- sink drainer mat42K/yr
- silicone draining mat33K/yr
- draining mat31K/yr
- dish drainer mat30K/yr
- silicone dish drying mat20K/yr
- draining mats for kitchen sink21K/yr
What reviews say buyers love and hate about Draining Board Mats
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Excellent product”
“As described”
“Easy to rinse clean”
“Fit is perfect”
“Excellent value”
What buyers complain about
69% of reviews“Its also very small”
“Very flimsy”
“needs to be kept clean”
“very thin not good at draining”
“As it is it just squashes down flat with only the lightest of pressure”
Draining Board Mats return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
72%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Draining Board Mats questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
