draining board mats
Skip itSoft demand (-16.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,271.47avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£177K£177K/yr · 617K searches
Avg price
Okay£8.90avg listing price — sweet spot $15–$100
Price range
Bad£4.68–£17.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, draining board mats is a £177K/yr Amazon United Kingdom market (617K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
draining board mats market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £178K–£223K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 88%
- Out of stock
- 8.5%
- Avg brand age
- 23 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
40
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
50%
Top 20: 86%
Open market
32%
- Brabantia19%
- RZCOMP15%
- KitchenRaku11%
- Hovoto9%
- Linda's Essentials9%
- Minky5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top draining board mats search terms
- draining board mats100K/yr
- dish drying mat102K/yr
- drying mat for kitchen counter53K/yr
- drying mat53K/yr
- sink drainer mat42K/yr
- silicone draining mat33K/yr
- draining mat31K/yr
- dish drainer mat30K/yr
- silicone dish drying mat20K/yr
- draining mats for kitchen sink21K/yr
Top draining board mats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brabantia Microfibre Dish Drying Mat | Dark Grey | 47 x 40 cm
Brabantia£5.894.7★7,534 rev
RZCOMP Silicone Draining Mat Silicone Dish Drying Mat Non-Slip Sink Drainer Mat No-Spill Mat & Heat Resistant Folding Draining Board Mat for Campervan Kitchen Counter Sink (Grey)
RZCOMP£9.964.1★400 rev
Hovoto Draining Mat Kitchen Super Absorbent Draining Mat Super Absorbent Kitchen Counter Mat Coffee Machine Mat Quick Dry Dish Drainer Mat Anti Slip Drainer Mat for Kitchen Counter Gray 30x50cm
Hovoto£6.784.6★488 rev
KitchenRaku Upgrade Dish Drying Mat Silicone Draining Board Mat Heat Resistant Dish Draining Mat for Kitchen Non-Slip Silicone Trivet Table Mat Pot Holder Placemat Spoon Rest Coaster
KitchenRaku£5.524.3★1,814 rev
Minky Anti-Bacterial Drying Mat Super Absorbent Quick-Drying Microfibre Draining Mat Soft Dish Drying Mat for Kitchen Cutlery Drainer for Sink Machine Washable
Minky£6.854.6★377 rev
Newest
by launch date
Silicone Dish Drying Mat - Non-Slip Draining Mat for Kitchen Counter Sloped Draining Board Mat with Drainage Channel Heat Resistant & Easy Clean - 37.5 x 27 cm Grey
Furkoazki£7.842 rev
Silicone Draining Mats for Kitchen Worktop Silicone Dish Drying Mats for Kitchen Drying Mat Non-Slip Draining Board MatssSilicone Dish Drainer Matt for Bar Coffee Mat Dishes Drainer Matt 42.6x33.2cm
ShiFaKa£5.0540 rev
RZCOMP Silicone Draining Mat Silicone Dish Drying Mat Non-Slip Sink Drainer Mat No-Spill Mat & Heat Resistant Folding Draining Board Mat for Campervan Kitchen Counter Sink (White)
RZCOMP£9.89400 rev
Vicloon Silicone Draining Mat Heat-Resistant Silicone Mat Dish Drying Mats No-Spill Silicones Worktop Saver Silicones Drying Mats Non-Slip Kitchen Sink Drainer for Counter Sink Table Milky
Vicloon£7.53146 rev
RZCOMP Silicone Draining Mat Silicone Dish Drying Mat Non-Slip Sink Drainer Mat No-Spill Mat & Heat Resistant Folding Draining Board Mat for Campervan Kitchen Counter Sink (Grey)
RZCOMP£9.96400 rev
Trending
90-day click momentum
Silicone Dish Drying Mat Multi-Use Dish Drying Mat for Kitchen Counter Draining Board Mats Silicone Draining Mats for Kitchen Sink 40.6 x 30.5 cm Drainer Mat by Lindas Essentials Beige
Linda's Essentials£6.654.5★
Silicone Dish Drying Mat Multi-Use Dish Drying Mat for Kitchen Counter Draining Board Mats Silicone Draining Mats for Kitchen Sink 40.6 x 30.5 cm Drainer Mat by Lindas Essentials Black
Linda's Essentials£6.654.5★
Silicone Dish Drying Mat - Non-Slip Draining Mat for Kitchen Counter Sloped Draining Board Mat with Drainage Channel Heat Resistant & Easy Clean - 37.5 x 27 cm Grey
Furkoazki£7.845.0★
Silicone Dish Drying Mat Multi-Use Dish Drying Mat for Kitchen Counter Draining Board Mats Silicone Draining Mats for Kitchen Sink 40.6 x 30.5 cm Drainer Mat by Lindas Essentials Gray
Linda's Essentials£6.664.5★
Morbuy Dish Drying Mat for Counter 30x40cm Kitchen Quick-Drying Absorbent Draining Mat Coffee Machine Mat Protector Non-Slip Washable Nanofiber Diatomaceous Sink Drainer Mat for Dishes Bar (Beige)
Morbuy£8.914.2★
What buyers say about draining board mats
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“As described”
“Easy to rinse clean”
“Fit is perfect”
“Excellent value”
“Great absorbancy”
“Excellent drainer”
“The design works well”
“Very useful”
“The material feels sturdy”
What buyers complain about
“Its also very small”
“Very flimsy”
“needs to be kept clean”
“very thin not good at draining”
“As it is it just squashes down flat with only the lightest of pressure”
“the thickness of the silicone means it cannot hold any weight”
“Quite a dark grey”
“lot cheaper”
“Misleading not as big as it looks”
“doesnt last for the usual year”
Top return reasons
Common questions
- Is draining board mats profitable to sell on Amazon United Kingdom?
- The niche generates £177K/yr across 34 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the draining board mats niche?
- 26 brands and 40 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in draining board mats?
- Top complaints mined from reviews: Size-Overall, Strength, Ease Of Cleaning. The return rate is 1.4%.
- When does demand for draining board mats peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the draining board mats niche?
- Listings span £4.68–£17.72; the average listing price is £8.90 (sweet spot $15–$100). The average incumbent carries 1,271 reviews — the moat a new listing must climb.