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Draining Board Mats

Fail

Demand is soft, at -16.9% this quarter, so Draining Board Mats is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£177K/yr617K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
50%top-5 click share · 26 brands · 40 sellers

Flapen Score

Draining Board Mats against its category

The dotted line is the Home & Garden average. Past it, Draining Board Mats is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Draining Board Mats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Draining Board Mats 617K times last year and spent an estimated £177K. The top 5 brands take 62% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 617K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months
617K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
3.2%
Market size, estimated
£177Ka year
Peak month
January1.4× the quietest month
Top search term
draining board mats100K searches a year

02 · Price

A sale here is worth £8.90.

Listings sell for £8.90 on average, from £4.68 to £17.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £8.90 that is £4K to £7K a year per listing.

Average price
£8.90under the $15 to $100 sweet spot
Price range
£4.68–£17.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #53 within Cleaning Supplies. It carries 1,271 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
8.5%
Average rank
#53in Cleaning Supplies
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,271per listing
Listings tracked
34

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Draining Board Mats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

40

Est. top-5 brand share

62%

Top 20: 95%

Est. top-5 click share

50%

Top 20: 86%

Open market

32%

  • Brabantia19%
  • RZCOMP15%
  • KitchenRaku11%
  • Hovoto9%
  • Linda's Essentials9%
  • Minky5%

Demand

Draining Board Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Draining Board Mats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • draining board mats100K/yr
  • dish drying mat102K/yr
  • drying mat for kitchen counter53K/yr
  • drying mat53K/yr
  • sink drainer mat42K/yr
  • silicone draining mat33K/yr
  • draining mat31K/yr
  • dish drainer mat30K/yr
  • silicone dish drying mat20K/yr
  • draining mats for kitchen sink21K/yr

Reviews and returns

What reviews say buyers love and hate about Draining Board Mats

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Its also very small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Draining Board Mats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data