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Draining Board Mats

Fail

Demand is soft, at -16.9% this quarter, so Draining Board Mats is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£177K/yr617K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
50%top-5 click share · 26 brands · 40 sellers

Flapen Score

Draining Board Mats against its category

The dotted line is the Home & Garden average. Past it, Draining Board Mats is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Draining Board Mats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Draining Board Mats 617K times last year and spent an estimated £177K. The top 5 brands take 62% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 617K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months
617K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
3.2%
Market size, estimated
£177Ka year
Peak month
January1.4× the quietest month
Top search term
draining board mats100K searches a year

02 · Price

A sale here is worth £8.90.

Listings sell for £8.90 on average, from £4.68 to £17.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £8.90 that is £4K to £7K a year per listing.

Average price
£8.90under the $15 to $100 sweet spot
Price range
£4.68–£17.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #53 within Cleaning Supplies. It carries 1,271 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
8.5%
Average rank
#53in Cleaning Supplies
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,271per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Draining Board Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

40

Top-5 brand share

62%

Top 20: 95%

Top-5 click share

50%

Top 20: 86%

Open market

32%

  • Brabantia19%
  • RZCOMP15%
  • KitchenRaku11%
  • Hovoto9%
  • Linda's Essentials9%
  • Minky5%

Demand

Draining Board Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Draining Board Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • draining board mats100K/yr
  • dish drying mat102K/yr
  • drying mat for kitchen counter53K/yr
  • drying mat53K/yr
  • sink drainer mat42K/yr
  • silicone draining mat33K/yr
  • draining mat31K/yr
  • dish drainer mat30K/yr
  • silicone dish drying mat20K/yr
  • draining mats for kitchen sink21K/yr

Reviews and returns

What reviews say buyers love and hate about Draining Board Mats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.10

Its also very small

This mat does not fit exactly

Was slightly too big

Strength10%−0.07

Very flimsy

Flimsy

it is not robust enough

Ease Of Cleaning8%+0.46

needs to be kept clean

Difficult to clean

so youll need to clean up the work top

Drainage8%−0.02

very thin not good at draining

There is no slope to assist water drainage

does not drain effectively - buy a different one

Flatness4%−0.04

As it is it just squashes down flat with only the lightest of pressure

Did like that its was flat the water just pooled on it

To flat

Love

Quality-Overall20%+1.44

Excellent product

As good as a branded

Appear well made

Advertised Vs Actual Product13%−0.01

As described

works as intended

Does the job and looks good

Ease Of Cleaning11%+0.46

Easy to rinse clean

It cleans up really well

Cleans well

Size-Overall8%−0.10

Fit is perfect

fits where it is needed

fits on the sink nicely

Value For Money7%+0.51

Excellent value

Reasonably priced

Good value

Return

1.4% Return rate 72% Fixable by listing

Size-Overall52%▇▅▇▆▆█

Its also very small

This mat does not fit exactly

Was slightly too big

Color9%▃█▅▆▄▃

Quite a dark grey

colour a bit insipid

Quality-Overall6%▄▅▂▄█▅
Drainage5%▂█▄▇▅▃

very thin not good at draining

There is no slope to assist water drainage

does not drain effectively - buy a different one

Thin4%▃▃▅▄█▃

FAQ

Common Draining Board Mats questions

Answered from the same tracked data.