Draining Board Mats
FailDemand is soft, at -16.9% this quarter, so Draining Board Mats is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £177K/yr617K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 50%top-5 click share · 26 brands · 40 sellers
Flapen Score
Draining Board Mats against its category
The dotted line is the Home & Garden average. Past it, Draining Board Mats is stronger. Inside it, weaker.
Market
The Draining Board Mats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Draining Board Mats 617K times last year and spent an estimated £177K. The top 5 brands take 62% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 617K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.
- Searches, last 12 months
- 617K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £177Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- draining board mats100K searches a year
02 · Price
A sale here is worth £8.90.
Listings sell for £8.90 on average, from £4.68 to £17.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £8.90 that is £4K to £7K a year per listing.
- Average price
- £8.90under the $15 to $100 sweet spot
- Price range
- £4.68–£17.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£7K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #53 within Cleaning Supplies. It carries 1,271 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 97%
- Out of stock, average day
- 8.5%
- Average rank
- #53in Cleaning Supplies
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,271per listing
- Listings tracked
- 34
04 · Newcomers
1 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Draining Board Mats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Brabantia Microfibre Dish Drying Mat | Dark Grey | 47 x 40 cm
- Price
- £5.89
- Rating
- 4.7/5
- Reviews
- 7,534
- Age
- 11y ago

RZCOMP Silicone Draining Mat Silicone Dish Drying Mat Non-Slip Sink Drainer Mat No-Spill Mat & Heat Resistant Folding Draining Board Mat for Campervan Kitchen Counter Sink (Grey)
- Price
- £9.96
- Rating
- 4.1/5
- Reviews
- 400
- Age
- 1y ago

Hovoto Draining Mat Kitchen Super Absorbent Draining Mat Super Absorbent Kitchen Counter Mat Coffee Machine Mat Quick Dry Dish Drainer Mat Anti Slip Drainer Mat for Kitchen Counter Gray 30x50cm
- Price
- £6.78
- Rating
- 4.6/5
- Reviews
- 488
- Age
- 3y ago

KitchenRaku Upgrade Dish Drying Mat Silicone Draining Board Mat Heat Resistant Dish Draining Mat for Kitchen Non-Slip Silicone Trivet Table Mat Pot Holder Placemat Spoon Rest Coaster
- Price
- £5.52
- Rating
- 4.3/5
- Reviews
- 1,814
- Age
- 2y ago

Minky Anti-Bacterial Drying Mat Super Absorbent Quick-Drying Microfibre Draining Mat Soft Dish Drying Mat for Kitchen Cutlery Drainer for Sink Machine Washable
- Price
- £6.85
- Rating
- 4.6/5
- Reviews
- 377
- Age
- 9y ago
Trending
estimated 90-day click momentum
Silicone Dish Drying Mat Multi-Use Dish Drying Mat for Kitchen Counter Draining Board Mats Silicone Draining Mats for Kitchen Sink 40.6 x 30.5 cm Drainer Mat by Lindas Essentials Beige
- Price
- £6.65
- Rating
- 4.5/5
- Reviews
- 970
- Age
- 2y ago

Silicone Dish Drying Mat Multi-Use Dish Drying Mat for Kitchen Counter Draining Board Mats Silicone Draining Mats for Kitchen Sink 40.6 x 30.5 cm Drainer Mat by Lindas Essentials Black
- Price
- £6.65
- Rating
- 4.5/5
- Reviews
- 970
- Age
- 2y ago

Silicone Dish Drying Mat - Non-Slip Draining Mat for Kitchen Counter Sloped Draining Board Mat with Drainage Channel Heat Resistant & Easy Clean - 37.5 x 27 cm Grey
- Price
- £7.84
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Silicone Dish Drying Mat Multi-Use Dish Drying Mat for Kitchen Counter Draining Board Mats Silicone Draining Mats for Kitchen Sink 40.6 x 30.5 cm Drainer Mat by Lindas Essentials Gray
- Price
- £6.66
- Rating
- 4.5/5
- Reviews
- 970
- Age
- 2y ago

Morbuy Dish Drying Mat for Counter 30x40cm Kitchen Quick-Drying Absorbent Draining Mat Coffee Machine Mat Protector Non-Slip Washable Nanofiber Diatomaceous Sink Drainer Mat for Dishes Bar (Beige)
- Price
- £8.91
- Rating
- 4.2/5
- Reviews
- 588
- Age
- 3y ago
Newest
by launch date
Silicone Dish Drying Mat - Non-Slip Draining Mat for Kitchen Counter Sloped Draining Board Mat with Drainage Channel Heat Resistant & Easy Clean - 37.5 x 27 cm Grey
- Price
- £7.84
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Silicone Draining Mats for Kitchen Worktop Silicone Dish Drying Mats for Kitchen Drying Mat Non-Slip Draining Board MatssSilicone Dish Drainer Matt for Bar Coffee Mat Dishes Drainer Matt 42.6x33.2cm
- Price
- £5.05
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 11mo ago

RZCOMP Silicone Draining Mat Silicone Dish Drying Mat Non-Slip Sink Drainer Mat No-Spill Mat & Heat Resistant Folding Draining Board Mat for Campervan Kitchen Counter Sink (White)
- Price
- £9.89
- Rating
- 4.1/5
- Reviews
- 400
- Age
- 11mo ago

Vicloon Silicone Draining Mat Heat-Resistant Silicone Mat Dish Drying Mats No-Spill Silicones Worktop Saver Silicones Drying Mats Non-Slip Kitchen Sink Drainer for Counter Sink Table Milky
- Price
- £7.53
- Rating
- 4.0/5
- Reviews
- 146
- Age
- 11mo ago

RZCOMP Silicone Draining Mat Silicone Dish Drying Mat Non-Slip Sink Drainer Mat No-Spill Mat & Heat Resistant Folding Draining Board Mat for Campervan Kitchen Counter Sink (Grey)
- Price
- £9.96
- Rating
- 4.1/5
- Reviews
- 400
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
40
Est. top-5 brand share
62%
Top 20: 95%
Est. top-5 click share
50%
Top 20: 86%
Open market
32%
- Brabantia19%
- RZCOMP15%
- KitchenRaku11%
- Hovoto9%
- Linda's Essentials9%
- Minky5%
Demand
Draining Board Mats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Draining Board Mats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- draining board mats100K/yr
- dish drying mat102K/yr
- drying mat for kitchen counter53K/yr
- drying mat53K/yr
- sink drainer mat42K/yr
- silicone draining mat33K/yr
- draining mat31K/yr
- dish drainer mat30K/yr
- silicone dish drying mat20K/yr
- draining mats for kitchen sink21K/yr
Reviews and returns
What reviews say buyers love and hate about Draining Board Mats
We read the reviews and the return reasons for every product selling here.
“Its also very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Draining Board Mats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









